Exploring the factors affecting sponsored search ad performance

2014 ◽  
Vol 32 (5) ◽  
pp. 586-599 ◽  
Author(s):  
Agam Gupta ◽  
Arqum Mateen
Keyword(s):  
Sponsored Search ◽  
Content Type ◽  
Factors Affecting ◽  
Academic Literature ◽  
Search Advertising ◽  
Number Of Factors ◽  
Sponsored Search Advertising ◽  
Micro Level ◽  
Practical Implications

Purpose – The purpose of this paper is to conceptualize a model for sponsored search advertising by incorporating a number of factors which affect the performance of these ads. Design/methodology/approach – The authors draw upon the professional experience and practitioner as well as academic literature to build and analyze the model. Propositions have been forwarded to delineate the various relationships at work in a sponsored search process. Findings – The extant literature on this topic has so far been unable to provide a holistic overview. The paper offers propositions for explaining the role of various factors like the ad rank, branding, role of ad extensions and how impact of these factors may be sensitive to the device used for search. Practical implications – This work is derived primarily from practice. It is hope that after due empirical validation, advertisers, users as well as search engines will benefit from this stream of research. Originality/value – This is one of the first works to analyze a sponsored search ad at a micro level. It brings into focus one of the largely unexplored facets of sponsored search advertising.

Factors affecting customers’ attitude towards Islamic banking in UAE

2019 ◽  
Vol 14 (4) ◽  
pp. 668-688 ◽  
Author(s):  
Abdulkader Kaakeh ◽  
M. Kabir Hassan ◽  
Stefan F. Van Hemmen Almazor
Keyword(s):  
Structural Equation ◽  
Islamic Banking ◽  
Content Type ◽  
Factors Affecting ◽  
Customer Base ◽  
Mediating Role ◽  
Practical Implications ◽  
Insight Into ◽  
Attitude Model

Purpose The purpose of this paper is to investigate the effects of the following factors: image, awareness, Shariah compliance and individualism, on the attitude and intention of customers to use Islamic banking among Bank customers in UAE, and the mediating role of attitude in that model, using a theoretical model based on the multi-attribute attitude model, the theory of reasoned actions and the theory of planned behaviour. Design/methodology/approach The research will focus on surveying bank customers living in UAE. The researcher will use structural equation modelling to analyse the data. Findings Results show that attitude and awareness affect intention directly, while image, awareness, Shariah compliance and individualism affect attitude directly and intention indirectly mediated by attitude. Research limitations/implications The sample size includes 178 bank customers living in three cities in UAE, hence, the rest of the country is not included. Practical implications The research shows the importance of Shariah compliance, individualism and image on attitude and intention and provides suggestions for banks to benefit from these aspects to widen their customer base. Social implications The study provides an insight into individuals’ decision making and the importance of a social approach by banks when advertising. Originality/value The research is the first empirical attempt to test new factors affecting attitude towards Islamic banking in UAE.

Bank officers’ perceptions and uses of qualified audit reports

2014 ◽  
Vol 11 (3) ◽  
pp. 215-237 ◽  
Author(s):  
Nina Sormunen
Keyword(s):  
Financial Statements ◽  
Structured Interviews ◽  
Content Type ◽  
Factors Affecting ◽  
Going Concern ◽  
Other Information ◽  
Audit Reports ◽  
Going Concern Reports ◽  
Practical Implications

Purpose – The purpose of this study is to provide insights into the perceptions and uses of qualified audit reports in financial statements of small- and medium-sized enterprises (SMEs). As there is a long-standing debate on the usefulness of auditor’s going-concern reports, this study aims to provide insights into the factors that affect how banks perceive and use going-concern reports. Design/methodology/approach – Semi-structured interviews with bank officers were conducted. Findings – The study findings demonstrated that bank officers considered that the going-concern report provided information, although they did not regard the information as being particularly useful. The main factors affecting the usefulness of information are use of other information sources and bank officers’ perceptions of auditing. Other factors are also presented and discussed in the current research paper. Practical implications – Regulators have taken the action to improve the auditor’s reporting model, and the findings provided by this study are important because they provide a deeper understanding of the perceptions and uses of audit reports from smaller companies. The study also contributes knowledge about the role of audit reports in the context of SMEs finance. Originality/value – This is one of the first studies to use a qualitative approach to examine factors that affect the use of going-concern reports.

scholarly journals Conflict as it happens

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Virpi-Liisa Kykyri ◽  
Risto Puutio
Keyword(s):  
Design Methodology ◽  
Single Case ◽  
Nonverbal Behaviors ◽  
Organizational Research ◽  
Content Type ◽  
Micro Level ◽  
Interactional Patterns ◽  
Practical Implications

PurposeAlthough emotions are relevant for conflicted interactions, the role of emotions in organizational conflicts has remained understudied. The purpose of this paper is to contribute to this by looking at the role of nonverbal affective elements in conversations.Design/methodology/approachBringing together organizational “becoming” and embodiment approaches, the study focused on a conflict which emerged during a multi-actor consulting conversation. The episode in question was analyzed via a detailed, micro-level discursive method which focused specifically on the participants’ use of prosodic and nonverbal behaviors.FindingsChanges in prosody were found to have an important role in how the conflict between a consultant and an employee client emerged and was handled. Nonverbal and prosodic means had a central role in creating legitimate space for the employees’ feelings: they helped to validate the feelings and thus led the interlocutors to act in a more constructive manner in their handling of the conflicted situation.Research limitations/implicationsFindings are based on a single case study. Multi-modal analysis proved effective in capturing the relevant interactions in a comprehensive manner.Practical implicationsConversational “traps” may be observed by becoming alert to interactional patterns involving repeated chains of actions. A nonverbal response, validating the interlocutor as someone who is entitled to her/his feelings, can be sufficient in providing emotional help in consultancy.Social implicationsNonverbal elements of interactions are important in handling delicate issues in conflicts.Originality/valueTo the authors’ knowledge, no previous organizational research has provided a detailed description of a conflicted interaction “as it happened” between clients and a consultant.

scholarly journals Firms’ information system characteristics and management accounting adaptability

2016 ◽  
Vol 24 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Ogan Yigitbasioglu
Keyword(s):  
Information System ◽  
Management Accounting ◽  
Shared Knowledge ◽  
Content Type ◽  
Moderation Effect ◽  
Number Of Factors ◽  
Is Integration ◽  
Practical Implications ◽  
System Characteristics

Purpose – This study aims to explore the relation between the qualities of the information system (IS), management accounting adaptability (MAA) and its effectiveness. Design/methodology/approach – This study involves the development and empirical testing of a model where the qualities of the IS and management accounting effectiveness (MAE) are mediated by MAA. Findings – Information system flexibility (ISF) and shared knowledge had a significant and positive relation to MAA, which in turn had a positive and significant relation to MAE. There was also a moderation effect of ISF on the relation between IS integration and MAA. Research limitations/implications – IS integration in itself may not lead to management accounting stability, but it is the lack of flexibility of the system and lack of cooperation between the stakeholders that might lead to its stagnation. Practical implications – Organizations are advised to implement solutions that are relatively flexible and modular, as well as encourage cooperation between stakeholders to fully leverage and improve the existing system. Originality/value – The study extends the discourse on the interaction between management accounting and ISs by exploring the role of a number of factors that drive MAA.

Factors affecting the purchase of private label food products

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcello Sansone ◽  
Fabio Musso ◽  
Annarita Colamatteo ◽  
Maria Anna Pagnanelli
Keyword(s):  
Online Survey ◽  
Food Products ◽  
Private Label ◽  
Content Type ◽  
Factors Affecting ◽  
Tree Classifier ◽  
Reliable Classification ◽  
Heterogeneous Variables ◽  
Practical Implications

PurposeThis research paper aims to understand which factors influence the purchase of private label food products, by measuring the importance of 14 variables for purchasing frequency.Design/methodology/approachData were collected through questionnaires to a sample of consumers. They have been analysed according to the extra tree classifier methodology, which allows providing a more reliable classification – compared to previous studies – of factors affecting consumers' choices of private label products.FindingsResults show that consumers' choices related to private label food products are influenced by groups of heterogeneous variables related to their perception on products, satisfaction of post-consumption, store's role and trust built over time by retailers.Research limitations/implicationsData have been collected through an online survey, which could generate the bias of self-selection; the sampling method is non-probabilistic.Practical implicationsThe study provides useful indications on the role of private labels in retailer management policies and on marketing competences and skills that are necessary for managing retailers' assortments.Originality/valueThe existing literature lacks clarity on the factors that influence the frequency of purchasing private label food products. By considering a higher number of variables than previous studies, it has been possible to classify and measure the importance of each variable included in the analysis framework adopted, also in case of correlation between variables.

Formal vs informal demand for credit by women in urban India: a comparative study in slums of Delhi and Mumbai

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shruti Malik ◽  
Girish Chandra Maheshwari ◽  
Archana Singh
Keyword(s):  
Scale Up ◽  
Urban Slums ◽  
Informal Credit ◽  
Content Type ◽  
Factors Affecting ◽  
The Government ◽  
Practical Implications ◽  
Structured Questionnaire ◽  
Socio Economic Factors

Purpose Over the period, the role of finance has emerged significant in the socio-economic development of the women. There are two major types of finances, i.e. formal and informal ones. Thus, the purpose of this paper is to investigate first the determinants of the demand for credit and then the demand for these credit sources by women especially in urban slums. Design/methodology/approach In this study, a primary survey was conducted with the help of a structured questionnaire in slums of two major urban cities in India, i.e. Delhi and Mumbai. In total, 450 individuals were interviewed in each city. Findings This paper presents a range of significant socio-economic factors affecting the demand for credit and source of credit by women borrower in Delhi and Mumbai. Despite, the greater emphasis by the government to increase the formal credit utilization, the informal credit is still preferred. Practical implications The outcomes of the study are expectedly useful to various policymakers and banks in encouraging women to opt more for the formal credit. The government can follow the research outcomes to scale up the programmes and schemes targeted for women empowerment in urban slums. Originality/value The study is unique of its kind in doing a comparative analysis in slums of two differently located urban cities with large slum population.

Poverty and earning compulsions for the family have pushed children out of schools

2015 ◽  
Vol 42 (10) ◽  
pp. 946-958 ◽  
Author(s):  
Arindam Banik ◽  
Debasis Neogi
Keyword(s):  
Primary Schools ◽  
Research Work ◽  
Content Type ◽  
Individual Outcomes ◽  
School Time ◽  
Number Of Factors ◽  
The Family ◽  
Two Phases ◽  
Practical Implications

Purpose – The purpose of this paper is to examine factors that explain dropout of children from primary schools in Lohit district of Arunachal Pradesh, India. Design/methodology/approach – The field survey was carried out in two phases, one, during January to April of 2010 and two, between August and November of 2011. The entire research work is based on stratified random sampling. The population in Lohit district is a set of tribal and non-tribal (mostly general) people. The district has two major tribes – Mishmi and Khamti. Findings – The authors find that children dropout of school is affected by number of factors such as earning compulsions, household work, access to school, school time not suitable and parental unawareness. Research limitations/implications – It is imperative to mention here that “earning compulsion” can be described only as a derivative of the major problem of abject poverty. Practical implications – By highlighting the role of appropriate intervention as well as incapacitation, the authors believe that the findings presented above shed light on some important factors that explain dropouts. Social implications – The evidence provided in this paper underscores the importance of social interactions in analysing individual outcomes. Originality/value – The findings may have significant bearings in reducing dropout rates in India.

The role of salesperson emotional behavior in value proposition co-creation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Catherine Johnson ◽  
Timo Kaski ◽  
Yvonne Karsten ◽  
Ari Alamäki ◽  
Suvi Stack
Keyword(s):  
Emotional Behavior ◽  
Value Proposition ◽  
Content Type ◽  
Sales Team ◽  
Video Recordings ◽  
Value Propositions ◽  
Micro Level ◽  
Practical Implications ◽  
Insight Into

Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.

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