Linking marketing and supply chain management in the strategy of demand chains via a review of literature reviews

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bingfeng Bai ◽  
Junjun Gao ◽  
Yang Lv

Purpose This paper aims to assess the links among these demand chain constructs by conducting a full-scale systematic review of all demand chain management (DCM) literature reviews published in marketing and operations management journals from 2013 to 2020. Marketing and supply chain management are central to DCM; thus, this study briefly describes the contributions to knowledge provided by the papers contained in this issue. In addition, some additional areas of research in which the DCM can be gainfully deployed are outlined. Design/methodology/approach This paper makes a systematic literature review of 70 literature samples by means of content analysis and comprehensive analysis. These approaches guarantee a replicable, rigorous and transparent research process and minimize researcher bias. The analytical categories required for the content analysis are defined along the constructs of marketing and supply chain management. Findings As can be expected, this paper highlights the key role of the two constructs in the strategy of DCM. In this light, the paper claims to provide evidence of a link between the constructs of marketing and supply chain management. This paper reviews the connotation of DCM through literature review, distinguishes the relationship between DCM and supply chain management from a strategic management perspective and discusses the future research direction. Research limitations/implications This study assesses the link between the strategic constructs of marketing and supply chain management through research embedded in literature reviews, pinpointing research gaps and potential future research directions in the field. Contributing to DCM theory building, a thorough review provides qualitative comparison of the link between marketing and supply chain management. Originality/value Although some literature reviews have been conducted in the past on the constructs of DCM, no full review of literature reviews aiming to test a strategic theoretical link in the demand chain related to supply chain and marketing.

2018 ◽  
Vol 15 (3) ◽  
pp. 265-287 ◽  
Author(s):  
Bhavana Mathur ◽  
Sumit Gupta ◽  
Makhan Lal Meena ◽  
G.S. Dangayach

PurposeThe purpose of this paper is to examine the causal linkages among supply chain practices, effectiveness of supply chain performance (SCP) and organizational performance (OP) in Indian healthcare industries.Design/methodology/approachThis paper is helpful in developing a framework for linking a healthcare supply chain practice to its OP, and thus identifies how such a linkage can be connected to the effectiveness of SCP. Such effort also enables the authors to derive a set of recommended supply chain practices for SC performance.FindingsFrom the literature review, this paper finds that, in the context of Indian healthcare industries, efficient SC performance may play a critical role for overall OP improvement, as there is a close interrelationship between supply chain management (SCM) practices and SCP that may have a more significant effect on OP improvement.Research limitations/implicationsThe principle limitation of the paper is that it is performed only in a particular industry and with a questionnaire survey which could be extended in future for other industries also. Another limitation of the paper is that it is focused only on the SCP of medical device and equipment supply chain which is a small portion of the whole healthcare supply chain, and therefore requires further research covering various other domains of healthcare supply chain. Another limitation of the study is that the sample survey has been taken from only one respondent per company at one point of time which may create biasness in the results. Thus, future research should collect data through multiple members from the organization.Practical implicationsThis study contributes to know the effect of SCM practices on healthcare SCP and provides a practical and useful tool to evaluate the extent of effectiveness of SCP and finally their impact on the healthcare OP. Finally, this study provides conceptual and descriptive literature regarding SCM practices that leads to improvement in healthcare performance.Social implicationsThis study adds to the knowledge on healthcare SCM performance by exploring the relationship between supply chain practices, healthcare SCP and healthcare OP and by developing and testing a research framework thus help in improving patient satisfaction.Originality/valueThis study attempts to show how the potential benefits of supply chain practices can no longer be ignored in healthcare supply chain.


Author(s):  
David Makepeace ◽  
Peter Tatham ◽  
Yong Wu

Purpose The purpose of this paper is to compare perspectives on humanitarian logistics (HL) and supply chain management (SCM) among programmes and logistics/support staff. Design/methodology/approach Underpinned by services supply chain management (SSCM) theory, a single case study of a leading international non-governmental organisation is presented based on a web-based survey of the organisation’s global operations staff, supplemented by semi-structured interviews conducted with senior representatives. Findings The study is believed to be the first to consider the different perspectives of programmes and logistics staff on the interpretation of logistics and SCM. The results indicate both significant divergence between the views of these two cohorts, as well as a general lack of clarity over the concept of SCM, its relationship with logistics and the cross-functional nature of SCM. Research limitations/implications Insufficient responses from programme staff limit the generalisability of the findings. Suggestions for future research include further examination of the potential of applying SSCM and demand chain management concepts to the humanitarian context. Practical implications The results support the notion that a broader, more strategic interpretation of SCM, more clearly distinguished from the practice of HL, may assist in breaking down perceived jurisdictional boundaries, bridging the gap between programmes and logistics teams, and strengthening demand-chain influences and the “voice of the beneficiary”. Originality/value By taking into account the views of non-logisticians, a broader, cross-functional interpretation of SCM is offered leading to revised definitions for both SCM and HL within this sector, together with a framework that integrates SCM across humanitarian relief and development contexts.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdussamet Polater

PurposeThe main purpose of this paper is to examine the extant literature of humanitarian supply chain management (HSCM) which specifically use dynamic capabilities (DCs) view. By this means, the objectives of this study are to identify and assess the DCs used in the HSCM context, the factors positively and negatively affecting the DCs and how the DCs affect humanitarian supply chain (HSC) operations. Furthermore, this research aims to give directions for future research in the field of HSCM.Design/methodology/approachThis study adopts systematic literature review (SLR) approach proposed by Denyer and Tranfield (2009). Based on a SLR, this study synthesizes and compares the evidence, has a specific focus and research questions, has certain inclusion and exclusion criteria and provides evidence-based implications to the researchers and practitioners. This is a method which is replicable, transparent and auditable. The SLR methodology provides scholars and practitioners a basis for comprehending the current situation of relevant topic and taking correct steps in their future actions.FindingsThis SLR deduces that applying DCs view is still in its infancy in the HSCM literature. The result of this SLR reveals that supply chain agility (SCA), supply chain resilience (SCR), reconfiguration/transformation, integration, (short-term) collaboration, sustaining, sensing, seizing and knowledge access DCs have been used in the HSCM literature. In addition, it is determined that only one paper analyzed the influence of DCs on predisaster performance while rest of the papers focused on the postdisaster performance.Originality/valueThe result of the exhaustive literature search indicates that this is the first SLR that specifically analyzes the application of DCs view in the HSCM domain. This investigation determined the DCs used in HSCM and revealed the relations between the dependent and independent variables through the comprehensive model. In this way, this review provides a guidance to researchers in conduct their future investigations and practitioners to carry out supply chain (SC) operations by considering the factors affecting their operations.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kamar Zekhnini ◽  
Anass Cherrafi ◽  
Imane Bouhaddou ◽  
Youssef Benghabrit ◽  
Jose Arturo Garza-Reyes

PurposeThis article presents a review of the existing state-of-the-art literature concerning Supply Chain Management 4.0 (SCM 4.0) and identifies and evaluates the relationship between digital technologies and Supply Chain Management.Design/methodology/approachA literature review of state-of-the-art publications in the subject field and a bibliometric analysis were conducted.FindingsThe paper identifies the impact of novel technologies on the different supply chain processes. Furthermore, the paper develops a roadmap framework for future research and practice.Practical implicationsThe proposed work is useful for both academics and practitioners as it outlines the pillar components for every supply chain transformation. It also proposes a range of research questions that can be used as a base to guide the future research direction of the field.Originality/valueThis paper presents a novel and original literature review-based study on SCM4.0 as no comprehensive review is available where bibliometric analysis, motivations, barriers and technologies' impact on different SC processes have been considered.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jamal El Baz ◽  
Fedwa Jebli ◽  
Akenroye Temidayo ◽  
Anass Cherrafi

PurposeLiterature on conflict minerals supply chain management issues has witnessed a significant surge during the last decade. The authors review how CM research addressed supply chain issues over the last decades and present a critical assessment of such literature based on supply chain governance theory.Design/methodology/approachA systematic literature review approach was adopted, and a sample of 122 papers were identified in relevant journals. A descriptive, thematic and content analysis of the papers is presented to delineate the structure and the main research clusters of the literature.FindingsThe authors provide a comprehensive assessment of CMSC literature and identify four main research clusters. Most research has focussed on operational practices and adopted a fragmented approach to CMSC issues. Accordingly, the authors provide research propositions related to under-explored aspects in extant literature.Research limitations/implicationsThis study has a number of implications. Practitioners and researchers will gain a greater understanding of specific CMSC issues which have been addressed in current literature and of how responsible CMSC actions can be implemented.Originality/valueThis study is one of the first literature reviews of publications on CMSC from a supply chain governance perspective. This review presents an overarching map of CMSC literature and a series of propositions to inform future research.


Author(s):  
Nils-Ole Hohenstein ◽  
Edda Feisel ◽  
Evi Hartmann

Purpose – With today's increasing globalization and associated growing demand for talented supply chain managers, human resource management (HRM) in supply chain management (SCM) has emerged as a top priority for firms. However, a thorough analysis of HRM issues in SCM research has not been made so far. To address this gap this paper provides a systematic and comprehensive literature review. The purpose of this paper is threefold: to analyze HRM/SCM issues published in leading SCM journals, to identify different HRM research streams in the SCM literature and to propose areas for future research. Design/methodology/approach – This paper employs a systematic literature review methodology. The selected journal articles are categorized on the basis of an analytical framework that contains seven HRM/SCM research streams derived from the extant literature. Findings – The systematic literature review indicates a growing focus on HRM/SCM issues in recent years, a trend that is predicted to continue. Additionally, the study findings show that research has primarily emphasized certain popular categories while other crucial ones lack analysis. Originality/value – This paper presents a structured overview of 109 peer-reviewed articles published in leading academic journals from 1998 to 2014. The review structures extant HRM/SCM literature and highlights its critical importance in SCM research. Topical gaps in the literature are identified as areas for future research.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ayushi Srivastava ◽  
Kavya Dashora

PurposeThis study aims to explore and analyze the application of blockchain technology (BKCT) in agrifood supply chain management (AFSM).Design/methodology/approachA systematic literature review (SLR) using Scopus, Emerald and Web of Science covering publications from 2016 to 2021 (till June). Out of 429 papers, 89 papers were shortlisted from journals based on citation analysis. The citation analysis was followed by a content analysis was for an in-depth analysis.FindingsRegarding the application of BKCT in the agrifood supply chain, the study highlights the issue of food safety, traceability, transparency, eliminating intermediaries and integrating Internet of things (IoT) with BKCT as prominent applications in the agrifood sector. The study also uses the case of honey supply chain to use the explored applications in the agrifood sector and provides a traceability solution based on blockchain integrated with IoT. The challenges of BKCT as identified in the study are scalability, privacy, security, lack of regulations and lack of skills and training.Research limitations/implicationsThe review considers only academic papers obtained from specific databases with their relevance based on number of citations.Originality/valueThe study contributes to filling the existing research gap through this SLR on the application of BKCT in AFSCM. The content analysis further assists in exploring the benefits and challenges of BKCT in the agrifood sector. Thus, the academic articles selected aid in this process.


2018 ◽  
Vol 31 (1) ◽  
pp. 173-192 ◽  
Author(s):  
João Barata ◽  
Paulo Rupino Da Cunha ◽  
Janusz Stal

Purpose The purpose of this paper is to identify avenues for future research in mobile supply chain management (mSCM) in the advent of Industry 4.0. Design/methodology/approach A systematic literature review was used to identify, classify, and analyze current knowledge, identify trends, and propose recommendations for future research. Findings Other research fields, such as operations, production, industrial engineering, and computer science, seem to have a head start in research into Industry 4.0. Several avenues are suggested for investigation under an information systems lens. Research limitations/implications Despite the care taken in the systematic literature review, the language (English), the selected keywords, and selected databases represent a natural limitation. Practical implications With Industry 4.0 at the top of the agenda of managers and countries, it is important to identify relevant research avenues. Originality/value A gap between the extant literature on mSCM and new concerns raised by Industry 4.0 is presented, and some research opportunities to close those gaps are proposed.


Author(s):  
Stefan Seuring ◽  
Sadaat Ali Yawar ◽  
Anna Land ◽  
Raja Usman Khalid ◽  
Philipp C. Sauer

PurposeLiterature review articles have become a frequently applied research approach in operations and supply chain management (SCM). The purpose of this paper aims to elaborate on four approaches for developing or employing theory in systematic literature reviews (SLRs).Design/methodology/approachThe paper uses conceptual arguments and illustrates them by pointing to recent examples. In SLRs, the material collection is usually based on keywords and searching databases, which is comparatively well documented. Data analysis, however, often falls short in documentation and, consequently, is neither well explained nor replicable. Therefore, the focus of this paper is the elaboration of the data analysis and sense-making stage in the research process of SLRs.FindingsThe paper presents four different approaches, which are characterized as theory (1) building, (2) modification, (3) refinement and (4) extension, based on whether new concepts are formed or extant concepts within SCM or other fields of management theory are adopted.Research limitations/implicationsThe limitation of this research is that literature reviews could be conducted and presented in many ways. Since the focus of this research is on systematic literature reviews, only a limited number of approaches can be discussed and presented here.Originality/valueThe paper contributes to explaining the process and expected outcomes of a literature review and, therefore, aids in further developing the related methodological approaches. This is relevant as literature review publications now often replace conceptual or theoretical pieces but still have to deliver concerning demands of theory building.


2014 ◽  
Vol 19 (5/6) ◽  
pp. 664-682 ◽  
Author(s):  
Florian Kache ◽  
Stefan Seuring

Purpose – This paper aims to assess the links among these supply chain constructs by conducting a full-scale systematic review of all supply chain management (SCM) literature reviews published in ten leading logistics, SCM and operations management journals from 1989 to 2012. Collaboration and integration are as central to SCM as risk and performance management. Design/methodology/approach – The authors apply content analysis to execute the systematic literature review on the sample of 103 articles, supplemented by contingency analysis. These approaches guarantee a replicable, rigorous and transparent research process and minimize researcher bias. The analytical categories required for the content analysis are defined along the constructs of collaboration/integration and risk/performance. Findings – As can be expected, the review highlights the key role of the two constructs in SCM. In this light, the research claims to provide statistical evidence of a link between the constructs of collaboration/integration and risk/performance, most notably between collaboration and performance, information sharing and rewards sharing, as well as integration and supply chain performance. Research limitations/implications – The study assesses the link between the constructs of collaboration/integration and risk/performance through research embedded in literature reviews, pinpointing research gaps and potential future research directions in the field. Contributing to SCM theory building, a thorough review provides statistical proof of the link between collaboration/integration and risk/performance. Originality/value – Although numerous literature reviews have been conducted in the past on the SCM constructs of collaboration/integration and risk/performance, no full review of literature reviews aiming to test a theoretical link in the here presented form has yet been undertaken to the authors’ knowledge.


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