Understanding content sharing on the internet: test of a cognitive-affective-conative model

2020 ◽  
Vol 44 (7) ◽  
pp. 1289-1306
Author(s):  
Cheng-Chieh Hsiao
Keyword(s):  
Gender Differences ◽  
Life Satisfaction ◽  
Positive Impact ◽  
The Internet ◽  
Online Content ◽  
Content Type ◽  
Content Sharing ◽  
Sharing Behavior ◽  
Moderating Role

PurposeWith the prevalence of user-generated content on the internet, this study aims to propose a cognitive-affective-conative model to examine how users create and share their content online. The moderating role of gender differences is also tested in the model.Design/methodology/approachThis study collects a representative sample of 873 internet users via a nation-wide survey in Taiwan.FindingsThe results show that hedonic value has a positive impact on internet satisfaction, and social value affects life satisfaction and internet satisfaction positively. Both life satisfaction and internet satisfaction are positively related to content sharing on the internet. In particular, the positive effect of life satisfaction on online content sharing is greater for male users than for female users.Research limitations/implicationsThis study contributes to the existing literature by investigating online content sharing behavior from the cognitive-affective-conative perspective. This study also provides a better understanding of this behavior by simultaneously examining life satisfaction and internet satisfaction as two underlying mechanisms. Furthermore, gender differences play an important role in determining content sharing on the internet.Practical implicationsFor digital marketing practitioners, this study suggests several online editing and social mechanisms for encouraging users' engagement in content sharing behavior on the internet.Originality/valueThis study is one of the first that examines a cognitive-affective-conative framework of content sharing behavior on the internet. This study also demonstrates boundary conditions of this framework by testing the moderating role of gender differences.

The moderating role of environmental munificence on innovativeness in B2B markets

2019 ◽  
Vol 35 (5) ◽  
pp. 795-802
Author(s):  
Misra Cagla Gul
Keyword(s):  
Multiple Regression ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Positive Impact ◽  
Middle Level ◽  
Content Type ◽  
Environmental Munificence ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.

The impact of perceived brand interactivity on customer purchases. The mediating role of perceived brand fairness and the moderating role of brand involvement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Gligor ◽  
Sıddık Bozkurt
Keyword(s):  
Process Model ◽  
Positive Impact ◽  
Mediating Effect ◽  
Content Type ◽  
Mediating Role ◽  
Brand Involvement ◽  
Customer Purchases ◽  
The Impact ◽  
Moderating Role

Purpose This study aims to investigate the effect of perceived brand interactivity on customer purchases along with the mediating effect of perceived brand fairness. To increase the explanatory power of the model, this study also examines the moderating role of brand involvement. Design/methodology/approach An online survey was conducted to measure the constructs of interest. The direct, indirect (mediation) and conditional (moderation) effects were evaluated using linear regression, PROCESS Model 4 and PROCESS Model 59, respectively. Further, the Johnson Neyman (also called floodlight analysis) technique was used to probe the interaction terms. Findings The study results indicate that perceived brand interactivity directly and indirectly (via perceived brand fairness) impact customer purchases. The results also reveal that the positive impact of perceived brand interactivity on perceived brand fairness is greater when brand involvement is lower. In the same vein, the positive impact of perceived brand fairness on customer purchases is greater when brand involvement is lower. However, brand involvement does not moderate the impact of perceived brand involvement on customer purchases. Originality/value This study examines the effect of perceived brand interactivity on customer purchases (as a customer engagement behavior) while accounting for the mediating role of perceived brand fairness and the moderating role of brand involvement. The results provide noteworthy theoretical and managerial implications.

The moderating role of life satisfaction in the relationship between burnout and depression among nursing staff: a human rights concern in Pakistan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naeem Aslam ◽  
Araib Khan ◽  
Nida Habib ◽  
Ammar Ahmed
Keyword(s):  
Human Rights ◽  
Life Satisfaction ◽  
Nursing Staff ◽  
Private Hospitals ◽  
Content Type ◽  
Negatively Associated ◽  
Female Nurses ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to see the role of life satisfaction in the relationship between burnout and depression among nurses to highlight the human rights norms for institutions, as well as practitioners within the health sector to improve life satisfaction among nurses. Design/methodology/approach This was a survey-based study. Data was collected by using well-established questionnaires. The sample (N = 250) comprising nurses taken from different public and private hospitals of Islamabad. Participants were both male (n = 125) and female nurses (n = 125), with age range 20–51 (M = 29.95, SD = 4.95) years. The data was collected by using the convenient sampling technique from different government and private hospitals of Islamabad from September 2017 to December 2017. Findings Bivariate correlation analysis revealed that burnout was positively associated with depression and negatively associated with life satisfaction. Moreover, depression was negatively associated with life satisfaction. Moderation analysis demonstrated that life satisfaction moderated the relationship between burnout and depression. Female nurses scored high on burnout as compared to male nurses. Research limitations/implications The use of self-report measures and the cross-sectional nature of the study design are the limitations of the study. The findings contribute by recognizing the various factors affecting the performance of nursing staff specifically in developing countries such as Pakistan. Practical implications This study demonstrated the vital implication of factors reducing depression among nursing staff through life satisfaction. Health care organizations should take measures to condense the level of burnout, make and boost a caring and fair working atmosphere to improve the level of life satisfaction, and therefore, reduce the negative emotions associated with burnout. It is concluded that life satisfaction may buffer the effect of burnout and subsequent depression. Originality/value This study has extended the prevailing literature by recognizing the moderating role of life satisfaction in the relationship between burnout and depression among nursing staff specifically highlighting their human rights in the Pakistani context.

Is polychronicity a panacea for innovative work behavior among nursing staff? Job embeddedness and moderating role of decentralization

2019 ◽  
Vol 24 (1) ◽  
pp. 173-189 ◽  
Author(s):  
Zahid Yousaf ◽  
Abdul Majid ◽  
Muhammad Yasir
Keyword(s):  
Positive Impact ◽  
Job Embeddedness ◽  
Work Behavior ◽  
Healthcare Sector ◽  
Design Data ◽  
Content Type ◽  
Innovative Work ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore how polychronicity enables the possibility for nurses to behave in an innovative way through job embeddedness (JE). The notion of polychronicity remained an unexplored topic, especially in healthcare sector. This paper also investigates the moderating role of decentralization. Design/methodology/approach The study is drawn from a survey research based on a cross-sectional design. Data were collected from 117 doctors (supervisors) and their sub-ordinates (576 nurses) from public sector hospitals. To analyze the relationship among variables, this study used descriptive, correlation and hierarchical multiple-regression approach. Findings Results showed that polychronic behavior of nurses positively affects their innovative work behaviors (IWB). Furthermore, JE acts as a bridge in the relationship of polychronicity and IWB. Moreover, decentralization strengthens the relationship between polychronicity and IWB. Originality/value This research significantly contributes to existing literature by adding new knowledge about the positive impact of polychronicity on IWB. Moreover, this study adds to literature by analyzing the mediating role of JE in the relationship between polychronicity and IWB.

Does product display quantity increase purchase intention? The mediation of diminished pain of payment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tengfei Guo ◽  
Shiquan Zhong ◽  
Xuelian Wang ◽  
Geng Li
Keyword(s):  
Purchase Intention ◽  
Field Experiments ◽  
Positive Impact ◽  
Mediating Effect ◽  
Content Type ◽  
Online Purchase ◽  
Psychological Mechanism ◽  
The Impact ◽  
Moderating Role

PurposeIn this research, the authors aim to investigate the impact of product display quantity on consumers' online purchase intention through the diminished pain of payment, in light of signaling theory and mental accounting theory. Additionally, the authors test the role of price in this psychological mechanism.Design/methodology/approachThe authors use a combination of online studies and field experiments to test our predictions. Four online studies are conducted to test the main effect of product display quantity on purchase intention (Studies 1A and 1B), the mediating effect of the diminished pain of payment (Study 2), and the moderating role of price (Study 3). Two field experiments are conducted to strengthen the robustness of our findings.FindingsThe findings suggest that product display quantity has a significantly positive impact on purchase intention, mediated by the diminished pain of payment, and this effect is moderated by price.Originality/valueThis is the first study to investigate the effect of product display quantity on online purchase intention. This research advances the discussion of product display quantity, which provides retailers and consumers with a convenient way to communicate with each other and leads to a more relaxed purchase experience.

Understanding the effects of self-peer-platform incentives on users' physical activity in mobile fitness apps: the role of gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Qiuju Yin ◽  
Lun Li ◽  
Zhijun Yan ◽  
Chenxi Guo
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Gender Differences ◽  
Fixed Effects ◽  
Positive Impact ◽  
Self Determination Theory ◽  
Self Monitoring ◽  
Content Type ◽  
Positive Effect

PurposeMobile fitness apps (MFAs) are increasingly popular for people to promote physical activity (PA) and further enhance health status via behavioral change techniques (BCTs), but the phenomenon of users abandoning MFAs is still common. For improving users' PA and decreasing dropout rates of MFAs, this study intends to gain insights into the effects of major BCTs-based incentive factors on users' PA under MFAs context and the gender differences in their effects.Design/methodology/approachBased on self-determination theory, three major incentive factors were chosen from the perspective of self-peer-platform incentives, i.e. self-monitoring (SM), social support (SS) and platform rewards (PR). A dataset of 4,530 users from a popular mobile fitness app was collected and was analyzed using fixed effects models.FindingsThe results show that all three types of incentive factors are positively associated with users' PA. The estimated effect sizes can be ordered as: SM > PR > SS. Moreover, social support has a stronger positive impact on PA of females than males, whereas platform rewards have a weaker positive effect on PA of females than males. In addition, the results also indicate there are no significant gender differences in the effect of self-monitoring.Originality/valueThere is insufficient research on systematically examining the effects of different types of incentive factors of MFAs on users' PA in one study. This study extends the current understanding of incentive factors by simultaneously examining different incentive factors and the role of gender. The findings can also provide insightful guidance for the design of MFAs.

Abusive supervision and knowledge sharing: the moderating role of organizational tenure

2018 ◽  
Vol 47 (1) ◽  
pp. 22-38 ◽  
Author(s):  
Seckyoung Loretta Kim ◽  
Seung Yeon Son ◽  
Seokhwa Yun
Keyword(s):  
Knowledge Sharing ◽  
Negative Relationship ◽  
Abusive Supervision ◽  
Negative Consequences ◽  
Content Type ◽  
Knowledge Sharing Behavior ◽  
Organizational Tenure ◽  
Sharing Behavior ◽  
Moderating Role

Purpose Drawing on social exchange theory (SET) and conservation of resources (COR) theory, the purpose of this paper is to examine the negative consequence of abusive supervision on knowledge sharing. Further, this paper explores the moderating role of organizational tenure in the relationship between abusive supervision and employees’ knowledge sharing behavior applying sense-making theory. Design/methodology/approach The hypotheses were tested using regression analysis across two independent studies conducted in South Korea. Findings The authors found evidence that there was a negative relationship between abusive supervision and employees’ knowledge sharing behavior. Furthermore, the aforementioned relationship was strengthened for those with longer organizational tenure. Originality/value This research deepens our understanding of the negative consequences of abusive supervision on employees’ knowledge sharing behavior by drawing on SET and COR theory. Through two independent studies, the results demonstrated that employees who receive abusive treatment from their supervisors tend to reduce their knowledge sharing behavior. Furthermore, this detrimental effect is stronger for key knowledge providers, namely long-tenured employees.

Leader knowledge sharing behavior and follower creativity: the role of follower acquired knowledge and prosocial motivation

2020 ◽  
Vol 32 (6) ◽  
pp. 457-471
Author(s):  
Le Cong Thuan ◽  
Bui Thi Thanh
Keyword(s):  
Knowledge Sharing ◽  
Positive Impact ◽  
Vital Role ◽  
Creative Performance ◽  
Content Type ◽  
Prosocial Motivation ◽  
Knowledge Sharing Behavior ◽  
The Impact ◽  
Sharing Behavior

Purpose Although leaders play a vital role in motivating the creative performance of followers, a paucity of research has examined specific behaviors of leaders. The purpose of this paper is to investigate the impact of leader knowledge sharing behavior on followers’ creative performance. Design/methodology/approach To decrease the potential of the common method bias, this research conducted a time-lagged study to gather data from 319 employees working at information technology companies in Vietnam. This study used the hierarchical regression analysis to test the hypotheses. Findings The results showed that leader knowledge sharing behavior had a positive impact on follower creativity. Moreover, follower-acquired knowledge partially mediated this relationship. Furthermore, follower prosocial motivation positively moderated the effects of leader knowledge sharing behavior and follower-acquired knowledge on followers’ creative performance. Originality/value The findings contribute to the creativity literature by providing evidence that leader knowledge sharing behavior could stimulate follower creativity directly and indirectly through follower-acquired knowledge. This research also confirmed the moderating role of prosocial motivation in reinforcing the influence of leader behaviors and employee ability on employee creativity.

The role of perceived firm social media interactivity in facilitating customer engagement behaviors

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
SIDDIK BOZKURT ◽  
David Marius Gligor ◽  
Barry J. Babin
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Customer Engagement ◽  
Online Surveys ◽  
Content Type ◽  
Social Media Platform ◽  
Media Platform ◽  
Customer Purchases ◽  
Moderating Role

Purpose The purpose of this study is to examine how customers’ perceptions of brands’ social media interactivity impact customer engagement behaviors (CEBs) (e.g. customer purchases, referrals, influence and knowledge) while accounting for the moderating role of brand type and social media platform. Design/methodology/approach Two separate online surveys (Study 1 (N1) = 341, Study 2 (N2) = 183) were conducted to measure the constructs of interest. Regression analyzes tests research hypotheses; PROCESS Model 1 was used to test the moderating roles of brand type and platform. Further, the pick-a-point approach (i.e. spotlight analysis) was used to probe the interaction terms. Findings The results indicate that when customers perceive a brand to be highly interactive on social media (vs inactive), they are more willing to buy brand offerings, refer the brand in exchange for monetary incentives, inform their family and friends about the brand on social media and provide feedback and suggestions for improving the brand. Furthermore, the positive impact of perceived social media interactivity on customer purchases, referrals, influence and knowledge varies across brand and social media platform types. Research limitations/implications Online surveys using convenience samples were conducted to assess the constructs of interest. Archival data may provide an avenue for further insight. Future research may be able to track actual online customer behavior using such data. Further, researchers are encouraged to corroborate the results found here over time as the winds of social media shift to new platforms. Practical implications The results suggest that interacting on social media encourages customers to contribute to brand value directly (through purchasing) and/or indirectly (through referring, influencing and suggesting). While all brands may leverage social media activity for success, the positive impact of perceived social media interactivity on CEBs is particularly impactful for non-global 500 brands. The results also indicate that customers are more willing to add value to the brand through purchases and suggestions when they perceive the brand to be highly interactive on both social media networking sites and the brand’s website. However, they are more willing to promote this brand and influence their social networks about it only when they perceive the brand to be highly (vs less) interactive on its own website. Originality/value This study examines the novel issue of the impact of perceived social media interactivity on different CEBs while accounting for the moderating role of the brand and platform used by customers. The results provide value in better understanding the levers through which social media affects performance.

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