Oil firms will gradually adjust to a new price normal
Subject ‘New normal’ for oil pricing. Significance Since 2008, commentators have frequently applied the phrase ‘new normal’ to the changing market and trading conditions that enterprises find themselves in. The oil and gas industry is no different. More than two years after the sharp drop in oil prices in 2014 and despite the recent OPEC-non-OPEC output cuts, oil is now in a potential new normal regarding price. While oil is often used as a proxy for the industry, this new normal impacts the whole fossil fuels sector. Impacts Portfolio investment decisions have demonstrated capital discipline but must find more ways of achieving a return at 50 dollars per barrel Technology will support the transition, but firms must put in place credible procedures to deal with the threat of cyber attacks The uncertain geopolitical backdrop makes it more difficult, but the sector needs to find a credible response to the COP21 Paris agreement