US firms face growing levels of employee activism

2020 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
The United States ◽  
Content Type ◽  
Technology Sector ◽  
Societal Issues ◽  
Business Operations ◽  
Consumer Markets ◽  
Social Media Tools ◽  
Business To Business

Subject Worker activism in the United States. Significance Millennials’ workplace ascendancy is stimulating employee activism over internal and societal issues. This trend will grow further and may spread beyond its foothold in the technology sector as the factors behind it (more millennials in the workplace and the continuing availability of enabling social media tools) will not reverse soon, if ever in social media’s case. Impacts Millennial values will increasingly occupy the C-suite and board room, as this cohort is promoted. Employee activism may become cyclical, but firms cannot prevent it, only get ahead of it. Firms that serve consumer markets will be more vulnerable to employee activism over their business-to-business operations. Progressive Democrats will encourage tech worker activism, and campaigns against Big Tech and corporations.

Iran is set to become a formidable cyber actor

2017 ◽  
Keyword(s):  
United States ◽  
Saudi Arabia ◽  
United Arab Emirates ◽  
The United States ◽  
Cyber Warfare ◽  
New Wave ◽  
Primary Target ◽  
Content Type ◽  
Technology Sector

Subject Iran's cyber capabilities. Significance Tehran has invested in its technology sector in recent years to become one of the world’s most cyber-capable nations. Though perhaps not on the same level as China and Russia, it is not far behind. Iranian hackers have carried out successful attacks in a number of countries, including Saudi Arabia and the United States. Impacts Saudi Arabia is Iran’s primary target for cyber operations, followed by Saudi supporters such as the United Arab Emirates and Bahrain. Iran will augment its own cyber warfare capabilities through proxies such as the 'Syrian Electronic Army'. US reversals over the nuclear deal may lead Iran to unleash a new wave of cyberattacks against US interests.

Election meddling will take new insidious forms

2019 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
The United States ◽  
Content Type ◽  
Harmful Content ◽  
Media Firms ◽  
Regulatory Challenge ◽  
User Content ◽  
Election Meddling ◽  
The Eu

Subject Election meddling. Significance With elections due in the EU, Canada and Australia in 2019 and the United States next year, social media firms have made significant efforts to prevent further misuse of their platforms. These efforts are likely to be effective, and manipulation of the kind attempted between 2016 and 2018 will not re-occur. However, the nature of the adversary has changed. The platforms are at risk of preparing to re-fight yesterday’s battles. Impacts Containing the spread of harmful content via fringe platforms is a significant regulatory challenge. Governments may increase their reliance on offensive cybersecurity campaigns to contain foreign interference. Increased privacy on Facebook will make policing fake content harder as the platform will have restricted access to user content.

China-US relations move towards economic 'decoupling'

2018 ◽  
Keyword(s):  
United States ◽  
The United States ◽  
Content Type ◽  
Mutual Dependence ◽  
Local Content ◽  
Technology Sector

Subject The implications of China-US relations for the technology sector. Significance China and the United States have recently made efforts to wean themselves off mutual dependence where technology is concerned. More are likely to follow, with substantial ramifications for technology businesses. Impacts Economic 'decoupling' will erode the interdependence that stabilises China-US relations. On both sides, the influence of tech businesses will wane in favour of hawkish voices advocating a harder stance. Businesses can expect increasing regulatory and tariff barriers, and potentially local-content requirements.

Facebook will probably avoid US regulation

2018 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
Data Protection ◽  
Chief Executive ◽  
The United States ◽  
International Debate ◽  
Content Type ◽  
European Legislation ◽  
Congressional Committees ◽  
Social Media Platforms

Subject Facebook regulation prospects. Significance Facebook’s chief executive Mark Zuckerberg spent ten hours before Congressional committees on April 10 and 11, fielding questions from concerns that Facebook’s byzantine privacy practices allowed information on 87 million people to be collected by political consultancy Cambridge Analytica to enabling Russian interference in elections in the United States. Zuckerberg signalled that the era of social media self-governance was over with an admission that the regulation of Facebook and other platforms was “inevitable”. Less clear is what such regulation will look like. Impacts The scandal is likely to set off an international debate on what governments should do to rein in platform overreach. Facebook’s practices will come under more severe scrutiny in Europe. US social media platforms will be vulnerable to European legislation on data protection, privacy, antitrust, content and taxes. Europe and the United States will diverge further on the regulation of 'Big Tech'.

Analysis of content creation in social media by B2B companies

2015 ◽  
Vol 30 (6) ◽  
pp. 761-770 ◽  
Author(s):  
Lauri Huotari ◽  
Pauliina Ulkuniemi ◽  
Saila Saraniemi ◽  
Minna Mäläskä
Keyword(s):  
Social Media ◽  
Personal Relationships ◽  
Media Content ◽  
Content Type ◽  
B2b Marketing ◽  
Content Creation ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Business To Business

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media. Findings – The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company. Originality/value – The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

scholarly journals Reclaiming the House of the Representatives from Republicans: Case Study of Districts TX-32 and NJ-3

2019 ◽  
pp. 37-54
Author(s):  
Norbert Tomaszewski
Keyword(s):  
United States ◽  
Social Media ◽  
Republican Party ◽  
The United States ◽  
Racially Diverse ◽  
Midterm Elections ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Changing Demographics

2018 midterm elections in the United States allowed more ethnically and racially diverse candidates to become members of the Congress. The use of social media tools helped them to reach out to their community and get out the vote, which is especially important in Democratic campaign tactics. The article, by focusing on Colin Allred's and Andy Kim's Congressional bids, focuses on how their issue-oriented campaigns helped to mobilize the liberal voters. Furthermore, by analysing the rapidly changing demographics, it tackles the crucial question: do they mean the doom of the Republican Party?

Why and how are social media used in a B2B context, and which stakeholders are involved?

2017 ◽  
Vol 32 (8) ◽  
pp. 1098-1108 ◽  
Author(s):  
Svante Andersson ◽  
Niclas Wikström
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Relationships ◽  
Content Type ◽  
Study Approach ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
New Applications ◽  
Business To Business

Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted of interviews and observation of websites. The analysis includes within-case and cross-case displays to find patterns and themes in the data. Findings The study shows that companies in a B2B contexts use social media as communication to enhance customer relationships, support sales and build their brands, in line with prior research. However, they also use social media as a recruiting tool, a seeking tool and a product information and service tool. Research limitations/implications The findings confirm extant literature showing that B2B companies can directly influence content through corporate user accounts. Furthermore, firms in early stages of social media do not target any special stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders. Practical implications This study contributes by shedding light on how B2B companies use social media. It also shows how different channels are effective with different stakeholders. Originality/value Few studies have investigated the use of social media in a B2B context. This study goes beyond prior work by detailing how different social media tools are used, identifying different users and stakeholders, and explaining why different tools are used for different purposes targeted towards different stakeholders. New applications of the use of social media are also identified.

Anonymity will protect Turks' social media use

2016 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
Media Use ◽  
Civil Liberties ◽  
Freedom Of Speech ◽  
The United States ◽  
The Internet ◽  
Social Media Use ◽  
Content Type ◽  
Use Of Social Media

Subject Control of social media in Turkey. Significance Average daily use of social media among users in Turkey is relatively high at 152 minutes. More than half the population (42 million) are active users. Of these, 32% prefer Facebook, 24% Whatsapp, 20% Facebook Messenger, 17% Twitter, 16% Instagram and 15% Google Plus. Turkey's ruling Justice and Development Party (AKP) has been censoring the internet vigorously since 2008. Impacts The new censorship institution replacing TIB is likely to be even more of a government instrument. Advocating civil liberties and freedom of speech will fall to Turks in exile in Europe or the United States. They will use similar methods to dissident movements in other repressive polities such as Iran, Russia, Egypt or China.

Media curbs and disinformation sour China-US relations

2020 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
The United States ◽  
Content Type ◽  
Social Media Platforms ◽  
Tit For Tat

Subject China-US mutual media restrictions. Significance As part of an increasingly acrimonious relationship between China and the United States, the two governments have begun a tit-for-tat escalation of restrictions against each other’s media organisations. Impacts If deemed successful, China will expand disinformation operations, creating a new source of problems for Western social media platforms. A diminished supply of independently gathered information on China will leave Beijing more vulnerable to misinformation. The idea that China should pay reparations for the COVID-19 pandemic might gain mainstream traction and further sour China-US relations.

'Big tech' faces tighter EU and US competition rules

2018 ◽  
Keyword(s):  
United States ◽  
The United States ◽  
Mobile Internet ◽  
Content Type ◽  
The Public ◽  
Technology Sector ◽  
Technology Firms ◽  
Public Pressure ◽  
Competition Rules ◽  
European Technology

Subject Anti-trust action against technology firms in Europe and the United States. Significance The European Commission fined Google 4.34 billion euros (5.1 billion dollars) in mid-July, for abusing its market power in the mobile internet sector. The move has prompted criticism in the United States and underlines the different approaches adopted towards the technology sector by their respective anti-trust regulators. Impacts The relative lack of large European technology firms will help enable tough moves on US tech firms by the Commission. Emerging markets, such as India, will also soon begin to crack down on the near-monopolies of 'big tech'. Rising inequality and wage stagnation will increase the public pressure for regulatory tightening.

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