Advertising Opportunities of the Blogosphere on the YouTube Platform

The largest video hosting service in the world is currently the YouTube platform. Having originated in the USA in 2005 the video hosting service very quickly expanded the scope of its geographical presence due to the ability to use the service in different countries. YouTube's monetization was based on an advertising model from the very beginning. The YouTube Premium service created inside the platform (previously called YouTube Red) allows you to watch content without ads by subscription. But the content model is not developing so rapidly and main financial flows continue to come from advertising. That is why it is worth understanding the possibilities of advertising on YouTube. The research identified integrated advertising on YouTube blogs which were selected according to various criteria: total number of subscribers, broadcast language, regular content publications (at least 1 publication per quarter), genre, ranking position and number of views. Advertisements were found present in all analyzed blogs while the types of advertising varied depending on the genre of the blog. The time a blogger spent on advertising also largely depended on the genre characteristics of the blog. Currently, one of the most popular types of advertising is self-promotion, since it is directly related to third-party bloggers' earnings. In the current research we analyzed advertising in the blogosphere based on monitoring several diverse thematic blogs and identified most common forms of advertising. The attempt to classify advertising opportunities in the video hosting user content seems important to us because it allows us to streamline the terminology and in the future develop a system of interaction between channels and advertisers.

A Qualitative Study on the Behavioral Impact of TikTok’s Platform Mechanics on Economically Driven Content Creators

The aim of this paper is to analyze the behavioral impact of TikTok’s platform mechanics and actions on economically driven, thus objective oriented content creators on the platform. Since almost all social media platforms monetize user content, platform objectives were related to exhibited platform mechanics to propose a conceptual model for the behavioral altercation potential of TikTok. The underlying data and insights were collected via qualitative interviews of economically driven content creators. Gained insights were contrasted against intrinsically motivated content creators on the basis of a behavioral change model.

AS IN LIFE, SO IN DEATH: EMPLOYEE VALUES AND CONTENT PRESERVATION DURING PLATFORM CLOSURE

Despite dominant cultural narratives about platform vitality, whether their immense global penetration or companies’ overwhelming political and economic power, platform history is marked by shutdown and failure. Companies and sites shutter with an understated regularity. As they go, they often delete large swaths of user content, with consequences for the memory practices of both individuals and communities. In turn, this paper examines the ethical approaches that platform employees bring to the process of platform shutdown and user content deletion. This phenomenon is analyzed using 52 interviews with employees from now-shuttered platforms. Drawing on literature on values in technology, technological breakdown and decline, as well as from critical approaches to the study of platforms, this paper articulates the ways that platform employees understand the ethics of social media data deletion, and how these ethics come to shape what remains of these platforms after they close.

Studying and Understanding Characteristics of Post-Syncing Practice and Goal in Social Network Sites

Many popular social network sites (SNSs) provide the post-syncing functionality, which allows users to synchronize posts automatically among different SNSs. Nowadays there exists divergence on this functionality from the view of sink SNS. The key to solving this problem is to understand the characteristics of users’ post-syncing practice and goals and evaluate whether they are consistent with an SNS’s norms, cultures, and goals. However, studying and understanding the characteristics of post-syncing practice and goal are challenging tasks as a result of the difficulty of data sampling and the complexity of post-syncing behavior. In this article, we focus on investigating this question by quantitative analysis in combination with qualitative analysis. In the quantitative study, by utilizing 211,233 synced-posts sampled from Weibo, we aim to investigate characteristics of post-syncing from three perspectives: user, content, and goal. The results suggest that post-syncing plays an important role in exhibiting one’s current activities, creations, and skills as well as advertisements but involves a risk of exhibiting personal sensitive profiles. To understand the results, we present an interview-based qualitative study based on thematic analysis. It indicates that the publicity, urgency, and remarkableness of contents and differences of social affordances and social circles between sink SNS and source SNS as well as the one-time consent of post-syncing authentication jointly account for the major role of post-syncing. Based on these results, we propose insights for post-syncing functionality’s adoption, design, and promotion.

THE IMPLEMENTATION OF AN OPEN TEACHING POLICY IN OPEN EDUCATION IN MAURITIUS

This paper examines the implications of the implementation of a policy that promotes open teaching in an emerging open university. It describes the benefits and risks associated with such implementation within the context of Mauritius. It emphasises the adoption of cMOOCs which is more student-generated MOOCs that encourages student engagement based on socio-constructivism and heutagogy, instead of behaviourism and cognitivism. The use of open teaching promotes the democratisation of higher education and may help open universities to achieve economies of scale, and therefore making open universities profitable. However, open teaching through the adoption of cMOOCs may lack sustainability due to the political bearing of the open university concerning its governing bodies and the nomination of its head at the management level, the lack of electracy of a large number of contingent teaching staff as well as the lack of safeguard for the intellectual copyrights of MOOCs in Mauritius. It is recommended that open universities should invest massively in technology-enhanced content delivery and in the appointment of a graphic designer to support user-content generation. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0790/a.php" alt="Hit counter" /></p>