The use of the repertory grid technique in online trust research

2015 ◽  
Vol 18 (3) ◽  
pp. 362-382 ◽  
Author(s):  
Antonina Bauman

Purpose – This paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online trust cues signaling e-vendor’s trustworthiness. Design/methodology/approach – This study implemented a repertory grid technique to gain insight into the customers’ perceptions of Web site trustworthiness. Findings – The most frequently identified online trust cues belong to the “Layout”, “Easy to Use” and “Sales” categories. This is in contrast with the traditional views that Web elements related to customers’ privacy and security are leading trust cues. In addition, online shoppers confirmed two trends in e-commerce: the role of social media in developing online trust to e-vendors is increasing and online shopping is associated with entertainment. Research limitations/implications – Rich data collected from 16 participants of this qualitative study present a challenge for generalizability. A caution should be taken in extending findings to the whole population of online shoppers. Practical implications – This study proves that the repertory grid technique is a useful method for qualitative market research. This method helped to solicit a list of Web site elements and features that online consumers identified as online trust cues. As buyers refer to those cues when deciding to trust or not to trust an e-vendor with the private and confidential information, businesses could use these research findings in designing Web sites that signal trustworthiness to customers. Originality/value – This study contributes to the research methodology as it extends the use of the repertory grid technique to the study of online trust cues and collection of data online. It is one of a few qualitative studies of online trust cues.

2016 ◽  
Vol 24 (2) ◽  
pp. 228-240 ◽  
Author(s):  
Malcolm Pattinson ◽  
Kathryn Parsons ◽  
Marcus Butavicius ◽  
Agata McCormac ◽  
Dragana Calic

Purpose The purpose of this paper is to report on the use of two studies that assessed the attitudes of typical computer users. The aim of the research was to compare a self-reporting online survey with a set of one-on-one repertory grid technique interviews. More specifically, this research focussed on participant attitudes toward naive and accidental information security behaviours. Design/methodology/approach In the first study, 23 university students responded to an online survey within a university laboratory setting that captured their attitudes toward behaviours in each of seven focus areas. In the second study, the same students participated in a one-on-one repertory grid technique interview that elicited their attitudes toward the same seven behaviours. Results were analysed using Spearman correlations. Findings There were significant correlations for three of the seven behaviours, although attitudes relating to password management, use of social networking sites, information handling and reporting of security incidents were not significantly correlated. Research limitations/implications The small sample size (n = 23) and the fact that participants were not necessarily representative of typical employees, may have impacted on the results. Practical implications This study contributes to the challenge of developing a reliable instrument that will assess individual InfoSec awareness. Senior management will be better placed to design intervention strategies, such as training and education of employees, if individual attitudes are known. This, in turn, will reduce risk-inclined behaviour and a more secure organisation. Originality/value The literature review indicates that this study addresses a genuine gap in the research.


2020 ◽  
Vol 22 (2) ◽  
pp. 97-108 ◽  
Author(s):  
Rachael Wheatley ◽  
Daria J. Kuss

Purpose This paper outlines researcher–practitioner reflections on the use of a visually adapted repertory grid technique (VARGT) with men convicted of stalking. It draws on and assimilates participant experiences of the VARGT as a research engagement tool. Further, it extends discussion to propose its value as a generic engagement tool for when personal insights and collaborative case formulations may otherwise be difficult to access. Design/methodology/approach The repertory grid technique, developed from Kelly’s Personal Construct Theory (1955), was adapted visually for utility in a mixed methods research study with those who commit stalking offences (Wheatley, in preparation). Analytical and reflexivity processes within this original study highlighted rich and recurrent data across the sample pertaining to the positive participant experience of the VARGT, unrelated to its core research question. Findings This paper presents reflections and psychological discussion for experiences of using the VARGT. Key features clustered around therapeutic alliance and engagement, enlightenment and a motivation for positive change. Practical implications This paper suggests the VARGT has value in participant–client engagement, particularly where sensitive topics are being investigated and participants have difficulty directly articulating their psychosocial functioning. Originality/value This novel technique offers potential as an engagement tool for use in research and clinical settings.


2020 ◽  
Vol 22 (2) ◽  
pp. 109-121 ◽  
Author(s):  
Rachael Wheatley ◽  
Belinda Winder ◽  
Daria J. Kuss

Purpose This paper aims to provide instructions on how to implement an adapted version of the standard repertory grid technique (VARGT). The purpose of which is to provide practitioners with a tool, which enables active engagement by participants in research and clinical practice. This tool has been used effectively with people convicted of stalking offences. Design/methodology/approach Repertory grids, developed from Kelly’s Personal Construct Theory (1955), had never been used with those who stalk, either clinically or in a research context. Visual and kinaesthetic adaptations were made to standard RGT procedures (Grice, 2002; Tan and Hunter, 2002), for use in a mixed methods research study (Wheatley, 2019, p. 77) due to expected challenges in engaging with this group. This manuscript presents theoretical underpinnings and step-by-step instructions for practical application. Findings The VARGT is easy to administer and produces rich data, in both qualitative and quantitative formats. This adapted approach encourages active participation and an interpreted therapeutic collaboration (Wheatley et al., 2020). Practical implications This novel technique has engaged men convicted of stalking offences collaboratively in research activities and showed potential for its use as a clinical tool. This instructional technical paper allows the technique to be replicated. Originality/value This novel technique has engaged men convicted of stalking offences collaboratively in research activities and showed potential for its use as a clinical tool. This instructional technical paper allows the technique to be replicated.


2015 ◽  
Vol 25 (4) ◽  
pp. 542-561 ◽  
Author(s):  
Shihyu Chou ◽  
Chi-Wen Chen ◽  
Jiun-You Lin

Purpose – As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very pivotal. Yet, despite its importance, little research has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. Design/methodology/approach – A total of 482 subjects who are female and have online clothing store shopping experience in Taiwan were obtained and structural equation modeling was performed to analyze the measurement and structural models. Findings – The results show that both perceived online privacy and security are positively associated with e-trust, whereas web design is not. Furthermore, perceived delivery time and web site design are positively associated with e-satisfaction. Both e-trust and e-satisfaction in turn positively influence e-loyalty for female online clothing shoppers. Research limitations/implications – On the basis of the literature review, there is a lack of theoretical knowledge of the relationships between e-loyalty, e-satisfaction, and e-trust among female online clothing shoppers. The research fulfills this important theoretical gap by extending prior studies on e-loyalty to further examine the factors that form e-satisfaction and e-trust, and how they, as mediators, influence the development of female customers’ e-loyalty in the context of online clothing stores. The result provides a model that contributes to understanding the formation of female customers’ e-loyalty. Practical implications – The results of this study are helpful to online store managers in increasing their customers’ loyalty. Specifically, online clothing store managers have to create quick item delivery methods and friendly online shopping web sites that provide all necessary information and are easy to navigate and use so as to increase customers’ e-satisfaction. They also need to establish reliable and trustworthy web sites by letting their customers easily perceive the web sites’ privacy and security features to enhance customers’ e-trust. As e-satisfaction and e-trust increase, e-loyalty is fostered. Originality/value – The contributions of this study are threefold. First, this study focusses on an important but previously neglected group in the context of online clothing stores: female online clothing shoppers. Second, the authors’ investigation extends the literature on e-loyalty by identifying important mediators (e-satisfaction and e-trust) and probing into their relationships to e-loyalty in the context of online clothing stores. Third, the findings contribute to academia and to future research by increasing understandings of the importance of the concerns and experiences of female online clothing shoppers and by suggesting that future research pay more attention to female online shoppers.


Author(s):  
Robin L. Wakefield ◽  
Dwayne Whitten

Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution- based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.


2016 ◽  
Vol 34 (3) ◽  
pp. 225-248 ◽  
Author(s):  
Lina Bellman ◽  
Peter Öhman

Purpose – The purpose of this paper is to describe and analyze the thought patterns of authorized property appraisers (APAs) when valuing commercial properties, and draw conclusions about their collective thinking in terms of content, complexity, and homogeneity. Design/methodology/approach – A standard set of value-adding factors and bipolar constructs was included in a grid form used for data collection. The repertory grid technique and principal component analysis were used to map and analyze the thought patterns of nearly half of the APAs in Sweden. Findings – Analysis of the mean grid for all respondents revealed three dimensions in the aggregated APA thought pattern: property object – property market focus, abstract – specific information, and expert – superficial assessments. The aggregated thought pattern was found to be moderately complex, and the APAs demonstrated relatively strong homogeneity in their thought patterns. Practical implications – Based on the moderate complexity and relatively strong homogeneity in respondent thought patterns, this study discusses the upcoming establishment of a profession. Originality/value – To the authors’ best knowledge, this is the first study using the repertory grid technique to map and analyze APA thought patterns at an aggregated level.


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