Trust in Procurement Decisions of New Zealand SMEs

The purpose of this chapter is to explore the role of trust or confidence through the managerial lens. The chapter aims to acquire empirical evidence regarding the importance of factors that play a role in fostering trust during procurement decision making exemplified through a New Zealand-owned company, ContainerCo. This exploratory study scrutinises trust as perceived by SME managers in the supply chain of logistics and procurement in New Zealand. It uses the repertory grid analysis and is based on two interviews conducted through the repertory grid technique, a semi-structured method. Although different in every company and country, trust plays a major role during the selection of suppliers. Factors such as reliability and value are regarded as the most important ones for choosing the right supplier in the case of ContainerCo.

The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique

It is believed that stimulating the inspiration of short video consumers might be an effective way to attract and maintain the attention of consumers so that they are willing to respond positively to short video ads. Therefore, in order to explore the source of customer inspiration in short video and its cognitive psychological process, the text and grid data collected from an interview among 25 short video users have been qualitatively analyzed by Kelly Grid Technology in order to construct the formation path model of short video customer inspiration, and find out its source, triggering mechanism, and influencing factors. It is found that the inspiring informational content characteristics include richness, reliability, vividness, and fluency of emotional content characteristics, fun, novelty, and narrative. However, the characteristics of commercial content in short video ads hinder the inspiration of consumers. The study also reveals that an internal mechanism of inspiration stimulation is built on some cognitive processes (i.e., presence, processing fluency, perceived innovation, perceived convenience) generated by informational content, and emotional responses by emotional content (i.e., curiosity, surprise, enjoyment, etc.). In addition, it is shown that personal involvement enhances the relationship between the inspiring content characteristics and consumer inspiration. As a result, customer inspiration and engagement in short video ads are highly enriched. Findings provide implications for short video platforms and online marketers.

A Multiobjective Particle Swarm Optimization Algorithm Based on Grid Technique and Multistrategy

When faced with complex optimization problems with multiple objectives and multiple variables, many multiobjective particle swarm algorithms are prone to premature convergence. To enhance the convergence and diversity of the multiobjective particle swarm algorithm, a multiobjective particle swarm optimization algorithm based on the grid technique and multistrategy (GTMSMOPSO) is proposed. The algorithm randomly uses one of two different evaluation index strategies (convergence evaluation index and distribution evaluation index) combined with the grid technique to enhance the diversity and convergence of the population and improve the probability of particles flying to the real Pareto front. A combination of grid technology and a mixed evaluation index strategy is used to maintain the external archive to avoid removing particles with better convergence based only on particle density, which leads to population degradation and affects the particle exploitation ability. At the same time, a variation operation is proposed to avoid rapid degradation of the population, which enhances the particle search capability. The simulation results show that the proposed algorithm has better convergence and distribution than CMOPSO, NSGAII, MOEAD, MOPSOCD, and NMPSO.

Exploring Users’ Mental Models for Anthropomorphized Voice Assistants through Psychological Approaches

Various perspectives are being studied to increase the usability and persistence of voice assistants (VA) as the use is rapidly expanding to various domains. Particularly, many studies note that users personify VA. Systems designed to suit users differing mental models while using specific systems can provide a positive user experience, increasing usability and persistence. Therefore, we tried to structure the mental model of users using personified VA and proposed these results as an important factor to consider in personifying VA. To determine important factors to consider in personifying VA, this research structures the mental model of users using personified VA. Furthermore, we used two types of psychological approaches that were not applied in previous studies to analyze users’ mental models. Using two types of psychological approaches that were not applied in previous studies, this research analyzed users’ mental models. In Study 1, each user’s thinking process is derived through ZMET (Zaltman metaphor elicitation techniques as a consensus map. Afterward, in Study 2, correlations between the key components analyzed in Study 1 are validated through RG (repertory grid technique). As a result, the research found that there are three different psychological structures. The first structure is of users who feel human-like empathy and warmth in the use of VA. Meanwhile, the second structure is of users who seek help with problem-solving. The last is the psychological structure of users who regarded anthropomorphic VA as just a machine. Users with this mental model expect the potential for development as a machine rather than the personification of VA. Ultimately, this research is meaningful in that it analyzes each user’s psychological mechanism for personified VA through a psychological approach and derives three new mental models in detail.

CFD Prediction of Ship Seakeeping and Slamming Behaviors of a Trimaran in Oblique Regular Waves

The main hull encounters waves at first and causes waves to break, when trimarans are subject to the slamming in head waves. At this moment, emergence phenomena of side hulls will not occur. Thus, the slamming study of trimarans in oblique waves presents further practical significance. In this study, a CFD method is used for trimaran seakeeping and slamming analysis. An overset grid technique is adopted to simulate ship motions in waves. Firstly, to further verify the present method, a series of verification and validation studies is conducted. Then, the motion responses and slamming pressure with different control parameters, such as forward speed and ship heading angle, are calculated and discussed. The comparative results indicate that the seakeeping and slamming behaviors of trimarans differ significantly from those of conventional monohull ships. Finally, severe bow slamming and green water in oblique waves are also observed and investigated, which should be given enough attention during ship design and evaluation.

The effects of using social biographical texts of scientists on students' attitudes in science courses: A qualitative study

Biographies of scientists are often used in the teaching environment, both in textbooks and in course contents - sections from the lives of scientists are often included to encourage students to pursue and enjoy science. This research investigated the effect of social content biographical texts of scientists on students' attitudes towards science courses. The research was a mixed-method study and consisted of 51 science teachers. The participants were determined according to a convenience sampling method. Focus group interviews, repertory grid technique, and individual interviews were used to collect data in the study. Through focus group interviews with teachers, it was discussed what kind of changes biographical texts might make to students' attitudes to science. Later, 51 teachers explained the social biographical texts to their students and observed the changes in the students. Based on their observations, they scored the repertory grids. Finally, an individual interview was held with fifteen teachers. As a result, it has been determined that social biographical texts were able to increase students' interest, motivation and questioning skills, while able to decrease their anxiety.