Examining User Perception of Third-Party Organization Credibility and Trust in an E-Retailer

Author(s):  
Robin L. Wakefield ◽  
Dwayne Whitten

Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution- based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.

2008 ◽  
pp. 2814-2829
Author(s):  
Robin L. Wakefield ◽  
Dwayne Whitten

Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution-based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.


2008 ◽  
pp. 1637-1651 ◽  
Author(s):  
Robin L. Wakefield ◽  
Dwayne Whitten

Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution-based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.


2015 ◽  
Vol 18 (3) ◽  
pp. 362-382 ◽  
Author(s):  
Antonina Bauman

Purpose – This paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online trust cues signaling e-vendor’s trustworthiness. Design/methodology/approach – This study implemented a repertory grid technique to gain insight into the customers’ perceptions of Web site trustworthiness. Findings – The most frequently identified online trust cues belong to the “Layout”, “Easy to Use” and “Sales” categories. This is in contrast with the traditional views that Web elements related to customers’ privacy and security are leading trust cues. In addition, online shoppers confirmed two trends in e-commerce: the role of social media in developing online trust to e-vendors is increasing and online shopping is associated with entertainment. Research limitations/implications – Rich data collected from 16 participants of this qualitative study present a challenge for generalizability. A caution should be taken in extending findings to the whole population of online shoppers. Practical implications – This study proves that the repertory grid technique is a useful method for qualitative market research. This method helped to solicit a list of Web site elements and features that online consumers identified as online trust cues. As buyers refer to those cues when deciding to trust or not to trust an e-vendor with the private and confidential information, businesses could use these research findings in designing Web sites that signal trustworthiness to customers. Originality/value – This study contributes to the research methodology as it extends the use of the repertory grid technique to the study of online trust cues and collection of data online. It is one of a few qualitative studies of online trust cues.


Author(s):  
Peter Kerkhof ◽  
Guda van Noort

Buying online is still perceived as risky. A key strategy of online marketers to increase consumer trust in online ordering is to display privacy and security seals on their web sites. Although research indicates that these Internet seals do not necessarily mean better safety for online consumers, findings of several other studies demonstrated that these safety cues do influence consumer responses. The goal of this chapter is to provide the reader with an overview of findings regarding the persuasiveness of Internet seals and to reflect upon possible explanatory mechanisms for these effects. Future research directions and managerial implications for e-business are provided.


Author(s):  
Ye Diana Wang ◽  
Henry H. Emurian

Two studies were undertaken to investigate interface design features that might impact customers’ trust in an e-commerce vendor’s Web site. In a first quantitative survey study, experienced Internet users rated 14 features of a synthetic e-commerce interface for their trust-inducing effectiveness. A factor analysis of the ratings partially confirmed a proposed conceptual model of trust-inducing features and yielded the following three factors: (1) visual design, (2) content design, and (3) social-cue design. The comparatively lower ratings on the social-cue design factor motivated a second qualitative analysis of a different group of users’ observations regarding the importance of virtual re-embedding strategies as they may impact trust in an online vendor’s Web site. Users’ reports from interviews generally supported the importance of socially rich Web sites in promoting online trust, and they deepened our understanding of the functionalities and suitability of various communication media for the adoption of virtual re-embedding strategies. The complementary outcomes from both quantitative and qualitative sources of information are anticipated to contribute to future applications and research in e-commerce interface design considerations affecting online trust.


Author(s):  
Petar Halachev ◽  
Aleksandra Todeva ◽  
Gergana Georgieva ◽  
Marina Jekova

he report explores and analyzes the application of the most popular programming languages from different organizations: GitHub; Stackoverflow; the TIOBE's Community index. The main client technologies: HTML; CSS; JavaScript; Typescript are presented and analysed. Features are characterized and the advantages and the disadvantages of the server technologies are described: Java; PHP; Python; Ruby. The application areas for web site development technologies have been defined. The creation of a quality web site is a complex and complicated process, but by observing some guidelines and recommendations in the work process can help to select the tools and the technologies in its design and development.


Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 315-328
Author(s):  
Vishal Patel ◽  
Pravin H. Bhathawala

Anti Virus are nasty software’s. It is designed to damage computer systems without the knowledge of the owner using the system and technique advancements are posing big challenges for researchers in both academia and the industry. The purpose of this study is to examine the available literatures on Anti Virus analysis and to determine how research has evolved and advanced in terms of quantity, content and publication outlets. Most Anti Virus programs are large and complex and one can’t possibly understand every detail. Educating the internet users about Anti Virus attack, as well as the implementation and proper application of anti-Anti Virus tools, are critical steps in protecting the identities of online consumers against Anti Virus attacks.


2016 ◽  
Vol 34 (1) ◽  
pp. 155-198
Author(s):  
Elizabeth Bussiere

Sweeping across the social and political landscape of the northeastern United States during the late 1820s and early 1830s, the Antimasonic Party has earned a modest immortality as the first “third” party in American history. In pamphlets, speeches, sermons, protests, and other venues, Antimasons lambasted the fraternal order of Freemasonry as undemocratic, inegalitarian, and un-Christian, reviling it as a threat to the moral order and civic health of the Early Republic. Because they believed that the fraternal organization largely controlled all levels of government, antebellum Antimasons first created a social movement and then an independent political party. Even before the full emergence of modern mass democratic politics, Antimasons demonstrated the benefits of party organization, open national nominating conventions, and party platforms. Scholars with otherwise different perspectives on the “party period” tend to agree that Antimasonry had an important impact on what became the first true mass party organizations—the Jacksonian Democrats and the Whigs—and helped push the political culture in a more egalitarian and populist direction.


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