Dark tourism destinations: the relationships between tourists’ on-site experience, destination image and behavioural intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lili Qian ◽  
Chunhui Zheng ◽  
Jinwei Wang ◽  
María de los Ángeles Pérez Sánchez ◽  
Eduardo Parra López ◽  
...  
Keyword(s):  
Structural Equation ◽  
Behavioural Intention ◽  
Destination Image ◽  
Tourism Destination ◽  
Dark Tourism ◽  
Content Type ◽  
Four Dimensions ◽  
Functional Perspective ◽  
Tourism Destinations ◽  
Antecedents And Consequences

Purpose This study aims to explore how tourists construct destination images in the context of dark tourism and reveals the relationships between on-site experience, destination image and behavioural intention. Design/methodology/approach The earthquake-ravaged county town of Beichuan in China was chosen as the study site. The study collected 298 viable questionnaires from tourists. Partial least squares structural equation modelling was performed to explore the relationships between the variables of on-site experience, destination image and behavioural intention. Findings The study identified four dimensions of dark tourism destination image (TDI) from its attribute and functional perspective. It found that “image of memorial place” and “image of educational place” were the most perceptual images and positively related with most subdimensions of on-site experience and behavioural intention. “Image of leisure place” and “image of landscapes of fear” were less perceived by tourists and negatively related with some subdimensions of on-site experience and behavioural intention. Originality/value To our knowledge, this study is the first attempt to explore the complex mechanisms of dark TDI formation with the framework of “on-site experiences–destination images–behavioural intentions”. By identifying tourists’ most and least perceptual images and their effective antecedents and consequences help to reconcile and manage the controversial and contradictory images of a dark tourism destination.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

Destination's Image and Tourism Experiences

2022 ◽  
pp. 22-43
Author(s):  
Gökhan Akel
Keyword(s):  
Competitive Advantage ◽  
Behavioural Intention ◽  
Destination Image ◽  
Effective Strategy ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Creation

The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage, efforts to create a destination image have gained importance. It is necessary to create an image for the destinations and communicate this image clearly to the visitor. An accurate and effective strategy should be pursued in the creation of the destination image, and the impression and perception that will create behavioural intention should be given importance. It is very important to include tourism experiences because of the undeniable necessity of managing and marketing services and experience in tourism. Destination image consists of the sum of the information individuals have about a region, their experiences, and impressions. Therefore, effective and efficient use of tourism experiences is very important for a positive destination image.

From international travelling consumer to place ambassador

2017 ◽  
Vol 34 (3) ◽  
pp. 425-443 ◽  
Author(s):  
Alessandro De Nisco ◽  
Nicolas Papadopoulos ◽  
Statia Elliot
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Country Image ◽  
Marketing Theory ◽  
Content Type ◽  
Place Image ◽  
Tourism Experience ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image (GCI), and by using tourism satisfaction as the central construct in a comprehensive model that investigates post-visit effects in both the product and tourism domains. Design/methodology/approach International tourists from multiple countries were intercepted at the end of a tourism trip and interviewed in-person using a structured questionnaire, resulting in 498 usable responses for data analysis. The model comprised seven constructs measured with 28 variables and was tested with structural equation modelling. Findings The study uncovers a number of cross-effects between a country as destination and as producer, and establishes tourism satisfaction as a core construct that is relevant to both the tourism and product facets of place image. Practical implications Above all, the study’s findings argue strongly in favour of greater coordination between the “product” and “tourism” sides of place marketing. Originality/value The study is original in its integrative analysis of GCI, PCI, and TDI constructs as antecedents and consequences of the tourism experience and, among other original contributions, is the first to investigate the direct link between product beliefs, tourism satisfaction, and post-visit product-related intentions.

Evaluation of the image of a coastal tourism destination in Brazil

2017 ◽  
Vol 3 (4) ◽  
pp. 324-338 ◽  
Author(s):  
Francisco Antonio dos Anjos ◽  
Melise de Lima Pereira ◽  
Florença Fiedler Pichler Von Tennenberg
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Coastal Tourism ◽  
Tourism Destination ◽  
Santa Catarina ◽  
Content Type ◽  
Confirmatory Factor ◽  
Convenience Sampling ◽  
The Relationship

Purpose In order to offer a theoretical and empirical contribution to the theme, the purpose of this paper is to assess the tourist image of the destination Balneário Camboriú, Santa Catarina, Brazil, from the tourists’ perspective. The authors specify the latent dimensions involved in the formation of the cognitive, affective, and conative image of coastal tourism destination, through which the authors can analyze and measure the construct. Design/methodology/approach The research is exploratory, descriptive, and predominantly quantitative. It uses non-probability convenience sampling, consisting of a sample of 425 tourists. Data collection were conducted in the studied destination during the summer season – 2015/2016. Findings Through exploratory and confirmatory factor analysis, the authors identified and tested the factors that comprise the image. Structural equation model evaluated the relationship that theoretically exists between the components of the image and the weight of the various components (cognitive, affective, and conative) on the overall image of the destination. Originality/value This research contributes theoretically and empirically to the discussions on the components of the destination image, in as much as it analyzes and interprets the cognitive, affective, and conative components of the image of the tourism destination Balneário Camboriú, Santa Catarina, Brazil.

Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Richa Joshi
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Equation Modeling ◽  
Smartphone Apps ◽  
Tourism Destination ◽  
Content Type ◽  
Tourist Destinations ◽  
Use Of Technology ◽  
Tourism Destinations ◽  
Social Loneliness

Purpose Tourists regularly make use of their smartphones while staying at tourist destinations. Several studies have studied the outcomes of smartphone use at travel destinations. The current paper believes tourists’ use of their smartphone or its apps because of their contact with tour friends, social loneliness-related concerns or its aesthetic scope. The purpose of this paper is to identify the factors of continued use of smartphone apps via travelers during their stay at a tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key characteristics of mobile devices (portability). Design/methodology/approach The sample consists of 357 smartphone users who travelled to some tourist destinations and used some mobile apps during their stay. Data was analyzed using the structural equation modeling approach. Findings The findings of the study show that the UTAUT2 model can effectively explain the use of smartphone apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone, intention to reuse app, satisfaction towards trip and loyalty towards app). Originality/value This paper is mainly important due to its emphasis on smartphone apps’ use during the travel stay, as the majority of the existing literature focusses on prior steps ( service booking).

scholarly journals Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

2020 ◽  
Vol 12 (17) ◽  
pp. 6787
Author(s):  
Chee Hua Chin ◽  
May Chiun Lo ◽  
Zaidi bin Razak ◽  
Pooria Pasbakhsh ◽  
Abang Azlan Mohamad
Keyword(s):  
Service Quality ◽  
Latent Variable ◽  
Structural Equation ◽  
Rural Tourism ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Relationship

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into the framework to assess its moderating effect on the relationships among the predictors and destination marketing efforts. Two hundred and ninety-three usable responses were collected using a questionnaire survey. Partial least squares structural equation modelling was utilized to perform latent variable and multi-group analyses (MGA). The findings revealed that destination appeal was found to be the biggest concern among tourists visiting semirural and rural tourism destinations in Sarawak. For intangible components, both service quality and destination image were found to be significantly related to destination marketing efforts at a semirural tourism destination. Interestingly, for MGA results, it was worthwhile to learn that the relationship between service quality and destination marketing efforts happened to have a stronger impact on semirural than rural tourism destination. Hence, the proposed framework and research findings from this case study have provided significant insights that help various tourism stakeholders to better strategize and position semirural and rural tourism, particularly in the scenario of Sarawak, Malaysia. Future studies can examine this framework and test at other tourism destinations in Malaysia or in some other countries.

Corporate social responsibility image and emotions for the competitiveness of tourism destinations

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Rodrigues ◽  
Ana Pinto Borges ◽  
Elvira Pacheco Vieira
Keyword(s):  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Three Dimensions ◽  
Tourism Destination ◽  
Content Type ◽  
Tourism Destinations ◽  
Corporate Social ◽  
The City

Purpose The purpose of this paper is to evaluate the perception of tourists in relation to corporate social responsibility (CSR) practices in the city of Porto as a tourism destination in three main domains as follows: community, environment and customer’s perception on the effect of the creation of corporate social responsibility image (CSRI) and if this produces a direct effect in brand love (BL). At the same time, it evaluates the effect of tourist engagement in the BL destination. Design/methodology/approach A sample of 958 complete answers that were collected through a questionnaire, which was administered to tourists in the city of Porto is used. The exploratory factor analysis, the confirmatory factor analysis and the structural equation modelling are appliedto analyze the data. Findings Empirical results indicate that the city of Porto should invest to increase the CSR activities to develop a positive CSRI in the tourist’s perceptions, thus reinforcing their emotions and engagement. The feelings of BL and brand engagement (BE) are sensations characterized by a strong character that can increase the competitiveness of a tourism destination with favourable and unique associations. Practical implications This is the first time that this evaluation has been carried out for the city of Porto, providing useful information to design the destination’s brand identity so as to differentiate it from other competing destinations. Originality/value This research aims to fulfil the aforesaid gaps related to the effect of the three dimensions of CSR in the consumer perceptions of CSRI applied to tourism destinations and use the BE and the consumer perception of CSRI to establish a positive relationship, as a BL, with a city destination.

Antecedents and consequences of extrinsic superstitious beliefs: a cross-cultural investigation

2015 ◽  
Vol 27 (4) ◽  
pp. 559-581 ◽  
Author(s):  
Jeremy J. Sierra ◽  
Michael R. Hyman ◽  
Byung-Kwan Lee ◽  
Taewon Suh
Keyword(s):  
Structural Equation ◽  
Self Esteem ◽  
Equation Modeling ◽  
Intrinsic Religiosity ◽  
Magical Thinking ◽  
The South ◽  
Content Type ◽  
South Korean ◽  
Antecedents And Consequences ◽  
Superstitious Beliefs

Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model supports the path from self-esteem to extrinsic superstitious beliefs, and only the South Korean model supports the path from intrinsic religiosity to extrinsic superstitious beliefs. Research limitations/implications – South Korean and US student data may limit generalizability. As effect sizes in this context are established, researchers have a benchmark for future quantitative superstition research. Practical implications – By further understanding antecedents and consequences of superstitious beliefs, marketers are in a better position to appeal to targeted customers. Anthropomorphism and intrinsic religiosity, not fully studied by marketing scholars, show promise as segmentation variables related to consumers’ attitudes and behaviors. Social implications – To avoid unethical practice, marketers must limit themselves to innocuous superstition cues. Originality/value – Leaning on experiential consumption theory and the “magical thinking” literature, this study augments the superstition literature by exploring carefully selected yet under-researched determinants and consequences of superstitious beliefs across eastern and western consumer groups.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

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