From international travelling consumer to place ambassador

2017 ◽  
Vol 34 (3) ◽  
pp. 425-443 ◽  
Author(s):  
Alessandro De Nisco ◽  
Nicolas Papadopoulos ◽  
Statia Elliot
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Country Image ◽  
Marketing Theory ◽  
Content Type ◽  
Place Image ◽  
Tourism Experience ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image (GCI), and by using tourism satisfaction as the central construct in a comprehensive model that investigates post-visit effects in both the product and tourism domains. Design/methodology/approach International tourists from multiple countries were intercepted at the end of a tourism trip and interviewed in-person using a structured questionnaire, resulting in 498 usable responses for data analysis. The model comprised seven constructs measured with 28 variables and was tested with structural equation modelling. Findings The study uncovers a number of cross-effects between a country as destination and as producer, and establishes tourism satisfaction as a core construct that is relevant to both the tourism and product facets of place image. Practical implications Above all, the study’s findings argue strongly in favour of greater coordination between the “product” and “tourism” sides of place marketing. Originality/value The study is original in its integrative analysis of GCI, PCI, and TDI constructs as antecedents and consequences of the tourism experience and, among other original contributions, is the first to investigate the direct link between product beliefs, tourism satisfaction, and post-visit product-related intentions.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongmei Zhang ◽  
Shanshan Liu ◽  
Billy Bai
Keyword(s):  
Attribution Theory ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Explanatory Power ◽  
Destination Image ◽  
Equation Modeling ◽  
Country Image ◽  
Image Transfer ◽  
Content Type ◽  
Event Image

Purpose The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors’ perspective and the effect of mega business event image on exhibitors’ behavioral intention toward the event. Design/methodology/approach The data for this study were collected through an on-site survey. Based on a sample of 393 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that business event image has a stronger effect on country image than on destination image; event image has a significant effect on exhibitor’s behavioral intention toward the event directly and indirectly through the mediating role of country image; and country image has a significant influence on destination image. Practical implications The event organizer should improve the exhibitor’s perceptions of the event experience from providing a clear and attractive theme for the target audiences; exhibiting the products with the most cutting-edge technologies and offering various opportunities for forums and promotions; and planning and organizing the event in every detail carefully including the facilities, layout of booths, ambience and other related services. Originality/value The study expands the event type to business events, explores the image transfer process between event, destination and country and examines the effects of such image transfer on the exhibitors’ behavioral intention. The results confirm the explanatory power of image transfer theory. Attribution theory and halo effect are viewed as the mechanisms of image transfer.

Factors affecting tender price in the Ghanaian construction industry

2017 ◽  
Vol 22 (3) ◽  
pp. 252-268 ◽  
Author(s):  
Ernest Kissi ◽  
Theophilus Adjei-Kumi ◽  
Edward Badu ◽  
Emmanuel Bannor Boateng
Keyword(s):  
Construction Industry ◽  
Structural Equation ◽  
Construction Projects ◽  
Negative Influence ◽  
Positive Influence ◽  
The Body ◽  
Content Type ◽  
Factors Affecting ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose Tender price remains an imperative parameter for clients in deciding whether to invest in a construction project, and it serves as a basis for tender price index (TPI) manipulations. This paper aims to examine the factors affecting tender price in the construction industry. Design/methodology/approach Based on the literature review, nine independent constructs and one dependent construct relating to tender pricing were identified. A structured questionnaire survey was conducted among quantity surveyors in Ghana. Partial least squares structural equation modelling (PLS-SEM) examined the influences of various constructs on tender price development (TPD) and the relationships among TPD and TPI. Findings Results showed that cultural attributes, client attributes, contractor attributes; contract procedures and procurement methods; consultant and design team; external factors and market conditions; project attributes; sustainable and technological attributes; and TPI have a positive influence on tender price, whereas fraudulent attributes exert a negative influence. Practical implications The findings offer construction professionals broader understanding of factors that affect tender pricing. The results may be used in professional decision-making in the pricing of construction projects, as they offer clearer causal relations between how each construct will influence pricing. Originality/value This study adds to the body of construction pricing knowledge by establishing the relationships and degree of influences of various factors on tender price. These findings provide a valuable reference for practitioners.

scholarly journals The role of emotional experience and destination image on ecotourism satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
NgoHai Quynh ◽  
Nguyen Thanh Hoai ◽  
Nguyen Van Loi
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Emotions ◽  
Emotional Experience ◽  
Destination Image ◽  
Marketing Theory ◽  
Content Type ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Unique Experience

Purpose The purpose of this study is to analyze the influence of the emotional experience (EE) and the image of the tourist destination on the satisfaction of the domestic tourist and his behavioral intentions, represented through the word of mouth (WOM) and his revisit intention. Design/methodology/approach The information obtained through a personal survey to 382 local tourists was refined and subjected to structural equation analysis. Analyses conducted with SPSS 20.0 and AMOS 20 software confirmed the existence of interesting significant relationships. Findings The results show that positive destination image and different experiences are considered to be the main elements that promote positive emotions and satisfaction for tourists, leading to a higher eagerness to spread WOM recommendations and to revisit a destination. The results also verify that interactions with the difficult-replacement services and with residents create strong positive EEs for female visitors, so that they are more willing to revisit a destination than males. Research limitations/implications Eco-destination managers should provide more difficult-replacement services and create an enjoyable and unique experience for tourists to enhance their satisfaction and positive behavioral intentions. Originality/value The results provide some important implications and insights about the marketing theory groundwork of EE and satisfaction, such as how they are to be conceptualized and established and how interactive relationships are formed among them in the ecotourism context.

Finding desirable post-consumption behaviors

2018 ◽  
Vol 30 (9) ◽  
pp. 2984-3003 ◽  
Author(s):  
Juhee Kang
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Brand Love ◽  
Content Type ◽  
Love Relationships ◽  
Future Behavior ◽  
Premium Price ◽  
Antecedents And Consequences ◽  
Luxury Hotel ◽  
Practical Implications

Purpose The purpose of this paper is to identify the antecedents and consequences of romantic brand love in the luxury hotel context. Design/methodology/approach Data were collected from guests who had stayed at a luxury hotel within the past year and analyzed using structural equation modeling. Findings The findings indicate that uniqueness and hedonic values are a prerequisite of evoking closeness and passionate feelings toward hotel brands, resulting in guests’ advocacy and willingness to pay a premium price. Practical implications This study provides practical implications for luxury hotel marketers by introducing a new angle to understand brand love and suggesting desirable post-consumption behaviors through creating romantic love relationships between guests and hotel brands. Originality/value Research on the multidimensional aspects of luxury value is limited. This study proposes a conceptual model to investigate which luxury values enable guests to fall in love with brands and influence future behavior decisions and identifies opportunities for managerial benefits relating to consumers who are not traditional or frequent visitors to hotels.

The role of familiarity in consumer destination image formation

2019 ◽  
Vol 74 (4) ◽  
pp. 885-901 ◽  
Author(s):  
Soyeon Kim ◽  
Xinran Lehto ◽  
Jay Kandampully
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Web Based ◽  
Content Type ◽  
Practical Implications

Purpose The primary purpose of this study is to examine the effects of destination familiarity on consumers’ evaluations (cognitive image) and feelings (affective image) about the destination, leading to their intention to visit. Design/methodology/approach The data for this study were collected through a Web-based survey. Based on a sample of 460 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that familiarity with a destination not only influences consumers’ cognitive evaluations of the destination but also affects their feelings about it, which translates into their intentions in travelling to the destination. The findings indicate that destination familiarity can enhance consumers’ knowledge about the destination, but more importantly, their affective perceptions can lead to a higher likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design and promotion of a destination. This understanding will enable the marketers to more effectively communicate with their target markets and allow them to tailor advertising to different segments of their customers based on their familiarity. Originality/value The majority of previous studies regarding destination familiarity tend to measure the overall familiarity or experiential familiarity (e.g. a comparison between visitors vs non-visitors) without considering consumers’ indirect familiarity with a destination. This study attempts to conceptualize and empirically test the role of destination familiarity on consumers’ cognitive and affective images and intentions.

Dark tourism destinations: the relationships between tourists’ on-site experience, destination image and behavioural intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lili Qian ◽  
Chunhui Zheng ◽  
Jinwei Wang ◽  
María de los Ángeles Pérez Sánchez ◽  
Eduardo Parra López ◽  
...  
Keyword(s):  
Structural Equation ◽  
Behavioural Intention ◽  
Destination Image ◽  
Tourism Destination ◽  
Dark Tourism ◽  
Content Type ◽  
Four Dimensions ◽  
Functional Perspective ◽  
Tourism Destinations ◽  
Antecedents And Consequences

Purpose This study aims to explore how tourists construct destination images in the context of dark tourism and reveals the relationships between on-site experience, destination image and behavioural intention. Design/methodology/approach The earthquake-ravaged county town of Beichuan in China was chosen as the study site. The study collected 298 viable questionnaires from tourists. Partial least squares structural equation modelling was performed to explore the relationships between the variables of on-site experience, destination image and behavioural intention. Findings The study identified four dimensions of dark tourism destination image (TDI) from its attribute and functional perspective. It found that “image of memorial place” and “image of educational place” were the most perceptual images and positively related with most subdimensions of on-site experience and behavioural intention. “Image of leisure place” and “image of landscapes of fear” were less perceived by tourists and negatively related with some subdimensions of on-site experience and behavioural intention. Originality/value To our knowledge, this study is the first attempt to explore the complex mechanisms of dark TDI formation with the framework of “on-site experiences–destination images–behavioural intentions”. By identifying tourists’ most and least perceptual images and their effective antecedents and consequences help to reconcile and manage the controversial and contradictory images of a dark tourism destination.

Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aikaterini Stavrianea ◽  
Irene (Eirini) Kamenidou
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Destination Image ◽  
Equation Modeling ◽  
Content Type ◽  
Destination Loyalty ◽  
Proposed Model ◽  
Practical Implications ◽  
Insight Into ◽  
Greek Island

PurposeMemorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.Design/methodology/approachQuantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.FindingsThe findings confirm the strength of the proposed model, which explained 58% of the variance for MTEs and 82% of that for tourist loyalty. The results reveal that MTEs influenced destination loyalty directly and indirectly through satisfaction, while DI influenced loyalty directly and indirectly.Research limitations/implicationsThis study provides new insight into the importance of MTEs, satisfaction and DI in the formation of destination loyalty.Practical implicationsThis study provides new insight into the importance of MTEs, satisfaction, and DI in the formation of destination loyalty.Originality/valueThe proposed model is the first to include these factors and the specific relationships between them.

Improving travellers' trust in restaurant review sites

2019 ◽  
Vol 74 (4) ◽  
pp. 830-840 ◽  
Author(s):  
Rafael Anaya-Sánchez ◽  
Sebastian Molinillo ◽  
Rocío Aguilar-Illescas ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Information Quality ◽  
Source Credibility ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Significant Moderator

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

Trust in takaful agents: antecedents and consequences

2020 ◽  
Vol 11 (6) ◽  
pp. 1161-1174 ◽  
Author(s):  
Syadiyah Abdul Shukor
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Modeling Analysis ◽  
Client Relationships ◽  
Antecedents And Consequences ◽  
Intention To Continue ◽  
Practical Implications

Purpose The purpose of this study is to explain factors contributing towards the development of trust in takaful agents and its consequences. Design/methodology/approach A total of 182 completed survey questionnaires have been collected. Descriptive analysis, exploratory factor analysis and structural equation modeling analysis are used to analyse the data. Findings The result indicates that clients’ trust in takaful agents is influenced by the agents’ communication and expertise as well as the image of the takaful operator represented by them. Also, trust in takaful agents affects clients’ loyalty and intention to continue service with the existing agent. Practical implications This paper makes contributions by briefly discussing several recommendations to increase clients’ trust in takaful agents. Originality/value This research paper is related to takaful agent–client relationships and can be used to formulate appropriate marketing strategies for building stronger relationships.

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