scholarly journals The influence of the Big 5 personality traits on young people’s political consumer behavior

2014 ◽  
Vol 15 (4) ◽  
pp. 342-352 ◽  
Author(s):  
Ellen Quintelier
Keyword(s):  
Consumer Behavior ◽  
Young People ◽  
Personality Traits ◽  
Child Labor ◽  
Big Five ◽  
Ordinary Least Squares ◽  
Openness To Experience ◽  
Short Version ◽  
Content Type ◽  
Political Consumption

Purpose – The purpose of this article is to use the “Big Five” personality structure (openness to experience, conscientiousness, extraversion, agreeableness and emotional stability) to explore the relationship with political consumer behavior. Design/methodology/approach – Political consumer behavior is (not) buying products for social, political or environmental reasons. Cited motivations for political consumption include preserving the environment, developing a sustainable economy or using boycotts as political pressure, alongside social reasons such as reducing child labor. We explored this relationship among two representative studies of young people using ordinary least squares regression. Findings – We concluded that in particular openness to experience leads to more political consumer behavior. Agreeableness or trust in people also often has a positive effect on political consumer behavior, while the effects of extraversion tend on the contrary to be negative. Research limitations/implications – Although in the literature the “Big Five” is generally accepted as the best measure for the main personality traits, there is no consensus on the measurement of personality. The research area has thus a clear need for a good, reliable measurement of the five personality traits, such as the TIPI or a short version of the bipolar personality scales. Practical implications – The research suggests that a more specific approach towards young political consumers might be valuable. Social implications – The research can influence how marketers deal with fair trade products or how boycotts can attract larger audiences. Through this knowledge, social responsibility and environmental conscientiousness will increase. Originality/value – This article focuses on the personality traits and motivations of the political consumers and how these personality traits interact with the attitudes that motivate political consumption using representative samples of young people. It also focuses on a specific and different outcome, political consumption, whereas most studies focused solely on single items of pro-environmental behavior .

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Environmentally Friendly ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Green Products ◽  
Content Type ◽  
Green Consumption

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.

Role of Big Five personality traits in regulatory-focused job crafting

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanjeet Kumar Sameer ◽  
Pushpendra Priyadarshi
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Business Environment ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Job Crafting ◽  
Big Five Personality ◽  
Content Type ◽  
Allocation Process

PurposeThis study examines the role of Big Five personality traits namely openness to experience, conscientiousness, extraversion, agreeableness and neuroticism in regulatory-focused job crafting, i.e. promotion- and prevention-focused job crafting and their inter-relationships.Design/methodology/approachSurvey data collected from 444 executives of Indian public sector energy companies were analysed using structural equation modelling.FindingsBig Five personality traits differentially influence individuals' ways of managing job demands through promotion- and prevention-focused job crafting. These influences are easily identifiable in case of openness to experience, conscientiousness and neuroticism.Practical implicationsFindings of the study may help organizations in developing an effective recruitment, job designing and job allocation process, devise a framework for uncertainty management, encourage their employees to undertake personality-aligned job crafting to manage their ever-emerging jobs and enhance person–job fit.Originality/valueThis study, for the first time, provided a comparative influence of Big Five personality traits on both forms of regulatory-focused job crafting. These findings may be relevant for job demand management in a dynamic business environment.

Impact of Big Five personality traits on authentic leadership

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khurram Shahzad ◽  
Usman Raja ◽  
Syed Danial Hashmi
Keyword(s):  
Personality Traits ◽  
Leadership Style ◽  
Big Five ◽  
Authentic Leadership ◽  
Evaluation Process ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Big Five Personality ◽  
Content Type ◽  
Time Lagged

PurposeThe bulk of the current research on authentic leadership focuses on the examination of its consequences. Little attention has been paid to the predictors of authentic leadership. We examined how the Big Five personality traits can predict an authentic leadership style.Design/methodology/approachUsing multisource time-lagged data from 305 leader–subordinate dyads, we examined how the Big Five traits (extraversion, agreeableness, consciousness, openness to experience and neuroticism) are related to authentic leadership. While leader personality was measured through self-reports, we measured authentic leadership style through subordinate reported data.FindingsWe found good support for the proposed hypotheses. While extraversion, agreeableness, conscientiousness and openness to experience were positively related to authentic leadership style, neuroticism was negatively related to it.Practical implicationsThe findings support the trait view of leadership, suggesting that the personality traits of a leader can predict his/her authentic leadership style. These findings hold promise for managers in that they can use personality inventories and tests in the selection and evaluation process to select and train potential authentic leaders.Originality/valueWe proposed a unique idea and tested it using leader–subordinate dyadic data that are time-lagged to test our hypotheses.

Moderation effect of pleasure seeking and loss aversion in the relationship between personality traits and risky investment intention

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Selim Aren ◽  
Hatice Nayman Hamamci ◽  
Safvan Özcan
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Loss Aversion ◽  
Online Survey ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Moderator Effect ◽  
Content Type ◽  
Risky Investment ◽  
Investment Intentions

Purpose The aim of this study, the moderating effect of pleasure-seeking and loss aversion, was investigated in relation to the big five personality traits with regard to risky investment intentions. Design/methodology/approach In the study, the data was obtained between January and November 2019 via an online survey with convenience sampling. The total number of subjects is 886. The authors used IBM SPSS Statistics for analysis. Exploratory factor analysis, correlation analysis, regression analysis and discriminant analysis were performed. Findings Significant relationships were found between five personality traits and risky investment intentions. In these relationships, the moderator effect of pleasure-seeking for extraversion, conscientiousness and neuroticism personality traits was also determined. Besides, investment preferences for choosing “unknown and new investment” against “known and experienced investment”, which is a typical feature of the balloon periods, were modeled with big five personality traits and motivation variables (pleasure-seeking and loss aversion) and the equation was formed. As a result, high accuracy classification success was obtained. Originality/value The study is unique owing to its findings. In addition, general risk aversion and risky investment intention were investigated simultaneously to explain the different findings in the literature regarding the attitude of big five personality traits to risk and personality traits that show consistent approach were identified.

Personality and Ideology

2021 ◽  
Author(s):  
Danny Osborne ◽  
Nicole Satherley ◽  
Chris G. Sibley
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Personality Trait ◽  
Negative Relationship ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Big Five Personality ◽  
Vast Literature ◽  
Political Conservatism ◽  
The Relationship

Research since the 1990s reveals that openness to experience—a personality trait that captures interest in novelty, creativity, unconventionalism, and open-mindedness—correlates negatively with political conservatism. This chapter summarizes this vast literature by meta-analyzing 232 unique samples (N = 575,691) that examine the relationship between the Big Five personality traits and conservatism. The results reveal that the negative relationship between openness to experience and conservatism (r = −.145) is nearly twice as big as the next strongest correlation between personality and ideology (namely, conscientiousness and conservatism; r = .076). The associations between personality traits and conservatism were, however, substantively larger in Western, educated, industrialized, rich, and democratic (WEIRD) countries than in non-WEIRD countries. The chapter concludes by reviewing recent longitudinal work demonstrating that openness to experience and conservatism are non-causally related. Collectively, the chapter shows that openness to experience is by far the strongest (negative) correlate of conservatism but that there is little evidence that this association is causal.

Personality traits and firm innovation performance: the mediation effect of entrepreneurial innovativeness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chi Thi Phuong Nguyen ◽  
Duong Tuan Nguyen ◽  
Hang Thu Nguyen
Keyword(s):  
Personality Traits ◽  
Indirect Effects ◽  
Structural Equation ◽  
New Technology ◽  
Equation Model ◽  
Openness To Experience ◽  
Innovation Performance ◽  
Mediation Effect ◽  
Firm Innovation ◽  
Content Type

Purpose The purpose of this paper is to examine the effect of entrepreneurs’ personality traits on firm innovation performance through the mediation role of entrepreneurs’ innovativeness. Design/methodology/approach The data consist of 2,574 firms from a survey of small and medium-scale manufacturing enterprises (SMEs) in Vietnam, a developing and transitioning economy where SMEs constitute an integral part of the economy. The estimation results based on the structural equation model was applied to analyze the data. Findings The results indicate that an entrepreneur’s innovativeness is positively associated with his extraversion, conscientiousness, and openness to experience but negatively accompanied with his neuroticism. Besides, the three traits – openness to experience, conscientiousness and extraversion have positive indirect effects, while neuroticism has a negative indirect effect on technological improvement and new technology adoption. However, the effects of agreeableness on entrepreneurial innovativeness and firm innovation performance are insignificant. In addition, the diverse backgrounds of the entrepreneur such as education and ethnics are also found to influence his innovativeness and to have indirect effects on firm innovation performance. Originality/value This study may contribute to the immature literature on the entrepreneurial process within SMEs by presenting empirical evidence on the relationship between entrepreneurial personality traits and firm innovation with a large sample of SMEs in Vietnam, an emerging economy where SMEs constitute an integral part of the economy.

scholarly journals To Fear or Fly to the Unknown: Tolerance for Ambiguity and Big Five Personality Traits

2019 ◽  
Author(s):  
Hayley Jach ◽  
Luke Smillie
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Openness To Experience ◽  
Self Report ◽  
Big Five Personality ◽  
Aesthetic Appreciation ◽  
Ambiguity Tolerance ◽  
Intellectual Curiosity ◽  
Behavioral Choice ◽  
Tolerance For Ambiguity

The present study investigated whether ambiguity tolerance relates to personality traits that are theoretically grounded in fear (neuroticism) or attraction (openness to experience; extraversion) for the unknown. Our hypotheses were supported for self-report measures (and openness to experience predicted ambiguity tolerance controlling for intelligence), but behavioral choice measures of ambiguity tolerance demonstrated poor reliability and were unrelated to self-reported ambiguity tolerance and basic personality traits. An exploratory network analysis revealed that ambiguity tolerance was more strongly related to the intellectual curiosity (vs. aesthetic appreciation) facet of openness to experience, and the assertiveness (vs. energy or sociability) facet of extraversion. Our findings reinforce the fragmented literature in this area, and support predictions derived from psychological entropy theories of personality.

Examining the Relationship Between Personality Traits and Exposure to Workplace Bullying

2019 ◽  
Vol 20 (4) ◽  
pp. 1069-1087
Author(s):  
Arpana Rai ◽  
Upasna A. Agarwal
Keyword(s):  
Personality Traits ◽  
Work Environment ◽  
Big Five ◽  
Workplace Bullying ◽  
Openness To Experience ◽  
Theory And Practice ◽  
Big Five Personality ◽  
Full Time ◽  
The Relationship

Workplace bullying is a common and constantly occurring phenomenon in organizations. Various factors render a workplace conducive to the occurrence of bullying-like features of the work environment and personality traits of the employees. While work environment features are well-established antecedents of workplace bullying, much of the research on personality traits as antecedents of bullying remains inconclusive. Drawing on the victim precipitation theory and the Big Five personality taxonomy, the present study aims to examine the relationship between four personality traits (conscientiousness, agreeableness, extraversion and openness to experience) and exposure to workplace bullying. We have excluded neuroticism, as it is a well-established antecedent of workplace bullying, whereas literature suggests mixed findings on the relationships between the remaining four personality traits and workplace bullying. A total of 835 full-time Indian managers working across different Indian organizations served as the sample for our study. The results suggest that conscientiousness, agreeableness, extraversion and openness to experience negatively correlate with workplace bullying. Implications for theory and practice are also discussed in this article.

How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ifigeneia Leri ◽  
Prokopis Theodoridis
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Holistic Approach ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Content Type ◽  
Wine Tourism ◽  
Revisit Intentions ◽  
The Impact

Purpose The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece. Design/methodology/approach The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis. Findings The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism. Research limitations/implications The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights. Practical implications The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies. Originality/value The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

The influence of openness to experience and nostalgia proneness on brand loyalty

2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz
Keyword(s):  
Personality Traits ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Factor Model ◽  
Five Factor Model ◽  
Joint Effect ◽  
Equation Model ◽  
Openness To Experience ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.

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