Assessing Acceptance of Electronic Marketing among Consumers of Agribusiness Products

2021 ◽  
Author(s):  
Ihsanul Muttaqien ◽  
Ujang Maman ◽  
Iwan Aminudin ◽  
Elpawati Elpawati ◽  
Yayat Suharyat ◽  
...  
Keyword(s):  
Electronic Marketing

scholarly journals The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

2021 ◽  
Vol 16 (5) ◽  
pp. 1353-1368
Author(s):  
Mohammad Fahmi Al-Zyoud ◽  
Lu’ay Al-Mu’ani ◽  
Malek Alsoud ◽  
Anas Alsoud
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Project Managers ◽  
Influential Factor ◽  
Total Quality ◽  
Telecommunication Sector ◽  
The Social ◽  
Electronic Marketing ◽  
Effectiveness And Efficiency

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was adopted through utilizing a questionnaire, which was distributed to 18 marketing and project managers within Jordanian telecommunication organizations (Zain, Umniah and Orange). Results of the study indicated that TQMk can have an influence in increasing the effectiveness and efficiency of e-marketing solutions within the organization and mainly within the social marketing and electronic marketing departments, through developing the variable of the customer-focused approach, which has the deepest influence on e-marketing approach’s effectiveness; it was followed by an influence of service quality, and the least influential factor was market orientation. The study recommended focusing on clients within the targeted markets through different aspects, including price, new products acceptance, customer behavior and purchase decision motivators.

Factors Influencing Online Shopping Behavior of Urban Consumers in India

2015 ◽  
Vol 5 (1) ◽  
pp. 38-50 ◽  
Author(s):  
Rajyalakshmi Nittala
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Influencing ◽  
Internet Users ◽  
Online Retailers ◽  
Product Risk ◽  
Electronic Marketing ◽  
Online Shopping Behavior

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

The Customer's Perspective on Waiting Time in Electronic Marketing

2011 ◽  
Vol 39 (8) ◽  
pp. 1053-1062 ◽  
Author(s):  
Hung-Yuan Lin ◽  
Ting-Yueh Chang
Keyword(s):  
Waiting Time ◽  
Marketing Communication ◽  
Actual Number ◽  
Consumer Evaluation ◽  
Range Theory ◽  
Electronic Marketing ◽  
Time Served

From the perspective of range theory we explored whether or not consumer evaluation of waiting time depends on a comparison between the actual waiting time and the expected range of waiting time that is specified in the marketing communication. A 2 × 2 between-subjects design was employed, and evaluation of waiting time served as a critical dependent variable. Results indicated that consumers' evaluation of waiting time was significantly different when they were advised of different ranges of waiting time guarantee. For the condition of 3-7 days of waiting time guarantee, participants' evaluation of waiting time was significantly favorable because the actual number of waiting days was less than the maximum of 7 in the guarantee.

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