The Role of Electronic Marketing Practices in Improving Performance in Hurghada Hotels in Egypt

2016 ◽  
Vol 13 (1) ◽  
pp. 131-142
Author(s):  
Hany Sadek
Keyword(s):  
Electronic Marketing

scholarly journals The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

2021 ◽  
Vol 16 (5) ◽  
pp. 1353-1368
Author(s):  
Mohammad Fahmi Al-Zyoud ◽  
Lu’ay Al-Mu’ani ◽  
Malek Alsoud ◽  
Anas Alsoud
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Project Managers ◽  
Influential Factor ◽  
Total Quality ◽  
Telecommunication Sector ◽  
The Social ◽  
Electronic Marketing ◽  
Effectiveness And Efficiency

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was adopted through utilizing a questionnaire, which was distributed to 18 marketing and project managers within Jordanian telecommunication organizations (Zain, Umniah and Orange). Results of the study indicated that TQMk can have an influence in increasing the effectiveness and efficiency of e-marketing solutions within the organization and mainly within the social marketing and electronic marketing departments, through developing the variable of the customer-focused approach, which has the deepest influence on e-marketing approach’s effectiveness; it was followed by an influence of service quality, and the least influential factor was market orientation. The study recommended focusing on clients within the targeted markets through different aspects, including price, new products acceptance, customer behavior and purchase decision motivators.

scholarly journals Building Consumer Loyalty - Challenge for Global E-healthcare Organizations

2012 ◽  
Vol 3 (1) ◽  
pp. 47-61 ◽  
Author(s):  
Slawomir Smyczek ◽  
Justyna Matysiewicz
Keyword(s):  
Health Care Services ◽  
Marketing Channels ◽  
Security And Privacy ◽  
Consumer Loyalty ◽  
Healthcare Organizations ◽  
Healthcare Market ◽  
Care Services ◽  
Electronic Marketing ◽  
Structured Questionnaire

In this study authors provide a conceptual investigation regarding the role of consumer loyalty for e-healthcare organisations. The main aim of the article is to identify the level of consumer loyalty and factors which determine this phenomenon. Further the paper suggests a consumer loyalty model on e-healthcare market. The survey was conducted using structured questionnaire. Scale to measure each of factors in the model were developed based on previous literature and using existing scales where possible. A total of 1000 questionnaires were distributed by the Internet to the patients. The results demonstrated that level of consumer loyalty towards e-healthcare organizations is relatively low - lower than what it is, towards traditional healthcare institutions. The most important factors determining consumer loyalty in this market are: trust on ehealthcare institutions, satisfaction from e-medical services and technological factors, like security and privacy. Results of research can be applied by managers of e-healthcare organizations, particularly by departments responsible for establishing relationship with patients and IT units that are involved in the process of developing new electronic marketing channels. The target audience can be characterized as all researchers and practitioners interested in health care services and marketing issues

PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY

2020 ◽  
Vol 13 (1) ◽  
pp. 22-33
Author(s):  
D.A. Shevchenko ◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Communication ◽  
Internet Technologies ◽  
Content Strategy ◽  
Electronic Marketing ◽  
Integrated Communications ◽  
Communications System ◽  
E Mail

Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such as: advertising, public relations, direct marketing. The article attempts to 1 Эволюция email-маркетинга: от QWERTYUIOP до GDPR. URL: https://habr.com/ru/ company/mailru/blog/447730 2 Профессии будущего: новые и перспективные. URL: https://hh.ru/article/14969 33 МАРКЕТИНГ И ИННОВАЦИИ consider the traditions that have developed in the scientific literature on this type of communication. The author considers the specifics of personal sales strategies in the communication system of B2C and B2B market sectors. The problems of the use of telephone marketing, the development of electronic marketing, in particular, the importance and prospects of the development of e-mail as a form of personal communication are touched upon. A special place is given to the characteristic of the activities of specialists in the field of personal sales using Internet technologies. The role of the site, content strategy, methodology for assessing the site of Professor D. Shevchenko, social networks. Modern trends and tendencies in the development of the profession of personal sales specialists are considered.

scholarly journals Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

Turyzm ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 15-21 ◽  
Author(s):  
Banafshen Nasihatkon ◽  
Jamal Kheiri ◽  
Oriol Miralbell
Keyword(s):  
Social Media ◽  
Marketing Department ◽  
Standard Coefficient ◽  
Kolmogorov Smirnov ◽  
Electronic Marketing ◽  
The Media ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Hotel Marketing

With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool.

scholarly journals The Effect of Electronic Marketing on the Quality of Tourism Services in Libya

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Mohamed Othman EI-fitouri
Keyword(s):  
Tourism Industry ◽  
Market Place ◽  
Industrial Sectors ◽  
Strategic Plans ◽  
Electronic Marketing ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Privately Owned

The paper investigates enterprises in the Libyan tourism industry and their perception of the role of e-marketing in developing the industry. It considers enterprises that do not apply e- marketing, the problems they face and the benefits they would gain from an e-marketing programme. In relation to this the importance of e-marketing and the extent to which theory is followed is examined. The paper explores what should be done to develop e-marketing for tourist enterprises and how to implement strategic plans for the industry to increase its market share to enable it to compete in the international market place. The tourism industry is important to Libya’s economy and greater consideration should be given to its development and, in particular, to e-marketing. This is especially the case for small and medium-sized tourism enterprises (SMTEs) since most industrial sectors depend on these composing 50% privately owned and the rest full or part government owned.

scholarly journals (The impact of electronic marketing on the elements of the marketing mix of the banking service (study of banks in the city of Karak: أثر التسويق الالكتروني على عناصر المزيج التسويقي للخدمة المصرفية (دراسة للمصارف في مدينة الكرك )

2017 ◽  
Vol 1 (7) ◽  
Author(s):  
Tayseer Ali Khalaf Al Momani
Keyword(s):  
Marketing Mix ◽  
Modern Technology ◽  
Banking Services ◽  
Banking Service ◽  
Electronic Marketing ◽  
Marketing Operations ◽  
Use Of The Internet ◽  
The Impact ◽  
The City

E-marketing is one of basic contemporary concepts, which has managed during the last few years of the current millennium to jump in all efforts and marketing and various activities to contemporary trends in line with the current era and its variables. The objective of the study is to reveal the role of e-marketing in influencing the elements of the marketing mix of the banking service by using various tools and advanced means and modern technology in the implementation of marketing operations and activities, especially with regard to marketing communications and information technology and the delivery of products as well as the completion of marketing operations through multiple means, making priority to market banking services to various parties through these means. The importance of the study comes from the role of marketing in banking particularly in electronic marketing in achieving the bank's marketing goals through the use of the Internet. The researcher depends on one major hypothesis aims primarily at knowing the impact of electronic marketing on the elements of marketing mix of banking services in commercial banks in Karak, and this study is a theoretical one in which the researcher depends on inductive and deductive methods. One of the most important results of this study that current banking service does not work according to modern trends in electronic marketing, such as the use of computers and other technologies in the production and design of banking services. One of the most important recommendations is the use of electronic devices and equipment in producing, designing and presenting banking services of the sample study as well as the use of electronic marketing techniques in this field because of its positive and enriched impact.

scholarly journals The Role of New Media Tools in Marketing for Goods and Services

2021 ◽  
Vol 8 (1) ◽  
pp. 353-378
Author(s):  
Parwa Omer Mahmud ◽  
Hardawan Mahmoud Kakashekh
Keyword(s):  
Social Network ◽  
New Media ◽  
Research Community ◽  
Kurdistan Region ◽  
Goods And Services ◽  
Marketing Process ◽  
Electronic Marketing ◽  
The Way

This research is an attempt to determine the role of new media tools in marketing for goods and services through a sample of marketing companies for goods and services. This research refers to the way marketing and electronic marketing equipment are used, and the most used marketing tools in the Kurdistan Region are. The most important outcomes researchers have received are the art of marketing in new media forms, due to the nature and technique of new media forms and the number of use by participants. According to the majority of Facebook research samples, it comes in the first rank in the marketing process for services and this seems to be because the number of Facebook users is higher than any other network Facebook's options and usage options are also easier to market and the YouTweed social network has the least use in the marketing process, which may be because of it, which would make it more skilled to prepare a video for the marketing process. In the app chats, Viber comes first to marketing and telegram has the least users, and this is because of the wide and familiarity of people with App Viber, which the research samples believe It is more successful in the marketing process and the app ity of the architecture is because a small number of users are familiar with it, so it is not very successful in the marketing process. Also, about the role of new media forms, the website comes in the first place and the blog comes in the rank of co-coordinator because the blog in the research community is not cared for and people don't have information about it.

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