scholarly journals An empirical survey to measure the impact of different factors on the success of electronic marketing

2012 ◽  
Vol 2 (6) ◽  
pp. 2187-2192 ◽  
Author(s):  
Saeed Sehhat
Keyword(s):  
Empirical Survey ◽  
Electronic Marketing ◽  
The Impact

scholarly journals Sustainability of Food Placement in Retailing during the COVID-19 Pandemic

2021 ◽  
Vol 13 (11) ◽  
pp. 5956
Author(s):  
Jelena Končar ◽  
Radenko Marić ◽  
Goran Vukmirović ◽  
Sonja Vučenović
Keyword(s):  
Supply Chain ◽  
Academic Research ◽  
Food Prices ◽  
Future Research ◽  
Retail Sector ◽  
Western Balkans ◽  
Skilled Workers ◽  
Empirical Survey ◽  
Definition Of ◽  
The Impact

This work aims to define the impact of different indicators on the sustainability of food placement in the retail sector, during periods of crisis and emergencies, such as the COVID-19 pandemic. An empirical survey conducted in the Western Balkans (WB) region showed that indicators such as developed infrastructure, consistency, and transparency of the supply chain, skilled workers, costs, food safety, food prices, energy consumption, and changes in consumer needs are statistically significant since they affect the sustainability of food placement in the retail sector. As food placement and the retail sector itself are inseparable from other participants in the food supply chain (FSC), an analysis was conducted at the level of all FSC sectors. The results showed some deviations viewed individually in the sectors of production, physical distribution, wholesale, and retail, and in selected Western Balkan countries. Based on the results obtained, the sustainability model of food placement in the retail sector has been defined. The model will serve as the basis for defining the set of measures and incentives that competent institutions and FSC management need to undertake, to minimize the impact of indicators that endanger sustainability. The originality of the study lies in the fact that it fills the research gap that exists in this subject matter in academic research and studies in the WB region. In addition, some indicators important for food placement have been precisely isolated, with the definition of the intensity of their impact, observed overall at the level of the entire FSC as well as by individual sectors. Guidelines and suggestions for future research are listed in the paper.

The impact of collaborative engagement on knowledge and performance gains in episodic collaborations

2014 ◽  
Vol 25 (2) ◽  
pp. 245-269 ◽  
Author(s):  
Nancy W. Nix ◽  
Zach G. Zacharia
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Structured Interviews ◽  
Ancillary Benefits ◽  
Content Type ◽  
Empirical Survey ◽  
Collaborative Engagement ◽  
Relational Outcomes ◽  
The Impact ◽  
Ancillary Benefit

Purpose – Supply chains are embedded in a larger network of enterprises where firms exchange offerings, often compete for the same customers, and constantly innovate to improve their performance. In these dynamic environments, firms are increasingly dependent on the knowledge and expertise in external organizations to innovate, problem-solve, and improve performance. Firms are increasingly collaborating to exchange and pool skills and knowledge and deploy resources and capabilities not found in their own firm. This research using both structured interviews and survey data seeks to determine what are the direct benefits and the ancillary benefits of collaboration. The paper aims to discuss these issues. Design/methodology/approach – A mixed methodology approach was utilized, using qualitative structured interviews leading to developing a research model and then an empirical survey of 473 participants who are involved in their respective organization's collaboration projects. The data were analyzed using structural equation modeling to examine relationships between collaborative engagement, knowledge gained, operational outcomes and relational outcomes. Findings – The results of the study indicate that collaborative engagement has a direct effect on knowledge gained, operational outcomes and relational outcomes in collaboration. The ancillary benefit of collaboration is the learning that takes place leads to improved operational outcomes and relational outcomes. Research limitations/implications – In this research study all the constructs are only examined from a single perspective. This can be a limitation as it would be of greater value to collect data from all the members involved in the collaboration. Originality/value – Collaboration has been well studied in many fields but this research suggests an important ancillary benefit that needs to be considered when deciding to collaborate is the knowledge and learning that happens during a collaboration.

scholarly journals The continuous market cycle of the short term insurance industry

2012 ◽  
Vol 2 (1) ◽  
pp. 22-29
Author(s):  
Liezel Essel ◽  
Frederik J. Mostert ◽  
Jan Hendrik Mostert
Keyword(s):  
South Africa ◽  
Insurance Industry ◽  
Emerging Market ◽  
Literature Study ◽  
Short Term ◽  
Financial Decision Making ◽  
Empirical Survey ◽  
Term Insurance ◽  
Financial Decision ◽  
The Impact

The short-term insurance industry is a cyclical type of business due to the impact of the continuous market cycle. This cycle has a growth phase, soft market phase, hard market phase and a break-even phase. The objective of the research paper focuses on the improvement of financial decision-making when executives of the short-term insurance industry are managing their business during the various phases of the continuous market cycle. Both a literature study and an empirical survey were necessary to achieve the research objective. The empirical survey included the contributions of the top nine commercial and corporate short-term insurers in South Africa. They represented more than 77% of the total gross written premiums in 2009 and can thus be considered as the leaders of the short-term insurance industry in this country. The conclusions of the study should be valuable to other developing countries with emerging market economies as South Africa is also classified as such. The study focused on the various factors which may cause the continuous market cycle, the problem areas which the executives experience concerning the continuous market cycle, and how often various factors are adjusted by the short-term insurers to account for changes in the continuous market cycle.

THE PERCEIVED ETHICAL BEHAVIOR OF BANKERS: A NORTH AFRICAN PERSPECTIVE

2011 ◽  
Vol 01 (02) ◽  
pp. 45-54
Author(s):  
Wafa M’ SALLEM ◽  
Olfa BOUHLEL ◽  
Mohamed Nabil MZOUGHI
Keyword(s):  
Ethical Behavior ◽  
Banking Sector ◽  
Structural Equations ◽  
Ethical Dimension ◽  
North African ◽  
Empirical Survey ◽  
Predictive Variables ◽  
African Perspective ◽  
Customer Trust ◽  
The Impact

This research aims to examine the impact of the ethical dimension of selling behavior on some marketing relational variables in the banking sector: satisfaction, trust, commitment and loyalty. Structural equations modelling (SEM) is used to assess the simultaneous effects of the predictive variables. An empirical survey confirms the impact of the ethical dimension on the trust. The satisfaction has an effect on the customer trust which influences his commitment and loyalty.

scholarly journals The Effect of CSR Fit and CSR Authenticity on the Brand Attitude

2019 ◽  
Vol 12 (1) ◽  
pp. 275 ◽  
Author(s):  
Songmi Kim ◽  
Heejung Lee
Keyword(s):  
College Students ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Attitude ◽  
Consumer Evaluation ◽  
Empirical Survey ◽  
Individual Perception ◽  
Corporate Social ◽  
The Impact ◽  
Positive Effect

This study examined consumer evaluation of corporate social responsibility (CSR) activities with a focus on the authenticity and fit of CSR activities and analyzed the influence of consumers’ individual perception based on CSR involvement. We carried out an empirical survey to test the hypotheses presented by a scenario test using a questionnaire of 315 college students. The results showed that higher CSR fit has a positive effect on CSR authenticity and brand attitude. As a result of verifying the moderating effect of CSR involvement, the higher the CSR involvement is, the lower the impact of CSR fit on CSR authenticity. Therefore, consumers with high CSR involvement are less affected by CSR fit in evaluating the authenticity of CSR.

scholarly journals The impact of electronic stores’ use of information technology on customer satisfaction: The case of Amazon company E-marketing: أثر استخدام المتاجر الإلكترونية لتكنولوجيا المعلومات على رضا العملاءحالة دراسية: شركة أمازون للتسويق الإلكتروني

2019 ◽  
Vol 3 (13) ◽  
Author(s):  
Abdelmo’ti Suleiman Abdelmo’ti Abu Al-Rub
Keyword(s):  
Information Technology ◽  
Customer Satisfaction ◽  
Management Strategies ◽  
Accurate Information ◽  
Business Organizations ◽  
Main Hypothesis ◽  
Maximum Benefit ◽  
Electronic Marketing ◽  
The Impact

Information and technology (IT) is considered as an important component of business activity because it provides accurate information that helps senior management accelerate their decision-making. It is worth noting that information technology and its uses are constantly changing, making it important to accommodate to all these changes. Therefore, it is imperative for business organizations, including electronic stores, to exploit them to achieve the maximum benefit so that it can achieve its goals and satisfy its customers. Hence, the problem of this study is to investigate the impact of the use of electronic stores of information technology on customer satisfaction? The importance of the study stems from the fact that it addresses an important element worthy of study, knowing the impact of electronic stores’ use of information technology on customer satisfaction. The study was based on the following main hypothesis: There is no statistically significant effect at (α = 0.05) level between IT and customer satisfaction. According to the study's objectives and hypotheses, a questionnaire was designed and distributed to a random sample including 250 customers of Amazon Electronic Marketing Company in Riyadh. A descriptive analytical method was used in data analysis according to the literature review dealing with the topic of the study. Therefore, the study recommended the concerned parties to use information technology in their management strategies and activities because of the benefits provided by information technology in improving the quality of services provided to customers, which, in return, impacts positively on their satisfaction.

scholarly journals Vietnamese Civic Organisations: Supporters of or Obstacles to Further Democratisation? Results from an Empirical Survey

2016 ◽  
Vol 35 (2) ◽  
pp. 57-88 ◽  
Author(s):  
Jörg Wischermann ◽  
Bui The Cuong ◽  
Dang Thi Viet Phuong
Keyword(s):  
Sexual Minorities ◽  
The State ◽  
Development Cooperation ◽  
Economic Policies ◽  
Power Structures ◽  
Asian Studies ◽  
Authoritarian Rule ◽  
Empirical Survey ◽  
Policy Field ◽  
The Impact

In political science and in development cooperation, civic organisations (COs) under authoritarian rule are usually seen as supporters of processes that move towards democratisation. However, these organisations are sometimes criticised for their support of those in power. Within this context, critics refer to the fact that many COs have, for example, authoritarian intra-organisational structures. This characteristic clearly limits their potential to be supporters of democratisation processes. In this paper, we proceed from the assumption that Vietnamese COs can be both supporters of democracy and organisations that help to maintain authoritarian rule; they can sometimes even be both at the same time. COs are “polyvalent” (Kößler). More concretely, what COs are and which role(s) they play in the political system is mainly but not exclusively dependent on the impact the state has on them, and is at the same time dependent on the effects that those organisations have on the state. The results from an empirical survey, supported by the German Research Council (2013–2016) and carried out as a co-operation between the Institute of Asian Studies/GIGA Hamburg and the Vietnam Academy of Social Sciences, suggest the following: ▪ Most Vietnamese COs are hierarchically structured, if not organised in an authoritarian way. They are not “schools of democracy”, in the sense of Tocqueville. ▪ Most Vietnamese COs that have engaged in the welfare provision sector, either willingly or unwillingly, have helped to foster the foundations of authoritarianism. ▪ In the field of economic policies, the COs invited by the state to participate in and contribute to the formulation of policies do help, overall, to secure existing power structures, even though these organisations also help change various economic policies and even though their activities produce some democracy-promoting effects. ▪ In the policy field of gender equality, women's rights, and rights of sexual minorities, the mass organisation Vietnam Women's Union supports the state's respective discourse. Some NGOs active in this policy field are doing both: They support and criticise the state's discourse on gender norms and the rights of sexual minorities. In the conclusion, we answer the question of which Vietnamese COs can be seen as supporters of further democratisation and which can be classified as obstacles.

Perception of Corporate Social Responsibility by the Employees

2015 ◽  
pp. 51-72
Author(s):  
Zlatko Nedelko ◽  
Vojko Potocan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Issues ◽  
The State ◽  
Economic Outcomes ◽  
Empirical Survey ◽  
Starting Point ◽  
Corporate Social ◽  
The Impact ◽  
Insight Into

The main purpose of this chapter is to examine the relationships between three underlying aspects of Corporate Social Responsibility (CSR), namely economic, environmental, and societal aspects, and the level of CSR, as perceived by the employees. The strength and direction of the impact of a single underlying aspect of CSR, on the level of CSR in organizations, is examined through a sample of 288 employees in Slovenian organizations. Results from the empirical survey suggest that employees' higher concern for environmental and social issues increases the level of organizational CSR, while higher striving for solely economic outcomes lowers the level of organizational CSR. Findings in this chapter provide insight into the state of CSR in organizations as perceived by the employees, providing an important starting point for definition or re-thinking of strategies in relation to CSR, and as a starting point for other actions as well, like changes in academia.

Empirical assessment of the future adequacy of value stream mapping in manufacturing industries

2018 ◽  
Vol 29 (5) ◽  
pp. 886-906 ◽  
Author(s):  
Andreas Lugert ◽  
Aglaya Batz ◽  
Herwig Winkler
Keyword(s):  
Industry 4.0 ◽  
Manufacturing Industry ◽  
Point Of View ◽  
Current Status ◽  
Value Stream Mapping ◽  
Content Type ◽  
Empirical Survey ◽  
Value Stream ◽  
Research Activities ◽  
The Impact

Purpose Value stream mapping (VSM) is very common in the manufacturing industry to enhance transparency and support improvements within the production process. The purpose of this paper is to evaluate the current status of the method from the user’s point of view and addresses its future sustainability in the context of the ongoing digitalization. Design/methodology/approach An empirical survey with 170 participants from different branches was conducted. The web-based questionnaire covers the topics Lean Management, respectively, VSM, Industry 4.0, the integration of both approaches as well as a possible need for action to modify the VSM. Results are analyzed in a quantitative way. Findings Benefits and shortcomings of VSM are already confirmed by previous publications. The serious challenge is the lack of flexibility of the method. In general users appreciate a combination of Lean methods and solutions of Industry 4.0. Moreover 92 percent of the participating experts request further development of the VSM using digitalization to compensate weaknesses. Research limitations/implications The findings are based only on Lean expert’s opinion. Over 95 percent of the participants are from Europe however most of them are from Germany. Although the results are adequate an international expansion of the survey would be advisable in order to distinguish local differences and similarities. In future work researchers need to further develop VSM to overcome the identified gaps. Practical implications Results of the study indicate the viewpoint of experts within different branches. This enables users to undertake a self-assessment regarding their own VSM-estimation. Originality/value This paper provides a current evaluation of the VSM from an exploratory perspective. The impact of global trends and new opportunities facilitated by digitalization are considered. Shortcomings and fields of actions become clear. Based on that necessity further research activities can be designed.

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