Application of Media Art Visual Communication Concept in Multi-Scale Control

2016 ◽  
Vol 41 (3) ◽  
pp. 113-117
Author(s):  
G. M. Han ◽  
X. Q. Deng
Keyword(s):  
Visual Communication ◽  
Material Selection ◽  
Residential Buildings ◽  
Residential Building ◽  
Media Art ◽  
Planning Strategy ◽  
Visual Communication Design ◽  
Multi Scale ◽  
Communication Design ◽  
Scale Control

Color is the dominant element of visual communication design. For cities, color is one of their characteristics. Improving the overall style of a city through the control and planning of architectural color has been a hot issue in urban control and planning in recent years. Considering color pollution in urban planning, we analyze the important role of color in visual communication design from the perspective of the visual communication concept of media art. The current situation of residential building colors in Shanghai City is investigated. We determine the residents’ preferences and requirements related to architectural exterior color on the basis of a data analysis of color and material selection, color matching, composition, and others. This study changes the traditional architectural color design concept that centers on individuals and lacks overall control. Specifically, we construct a set of multi-scale color controlling and planning systems at the macro-, meso-, and micro-scales. We also guide and control the urban architectural color such that it is in accordance with the systematic color planning strategy. This method enables the systematic and holistic external color planning of urban residential buildings.

scholarly journals Development Trend of Ecological and Green Visual Communication Design Education in the New Era

2021 ◽  
Author(s):  
Jian Rao, Jingwen Huang
Keyword(s):  
Visual Communication ◽  
Design Education ◽  
Design Thinking ◽  
Material Selection ◽  
Rapid Development ◽  
Green Design ◽  
Recycling Rate ◽  
Visual Communication Design ◽  
Communication Design ◽  
Specific Implementation

In recent years, green design has experienced rapid development, but also exposed a series of problems such as high cost, lack of humanization, low recycling rate and so on. For these drawbacks, designers have an unavoidable responsibility. This paper analyzes the existing problems in green design. From the change of design thinking, the eco-friendly design method is explored. In this paper, the design from material selection to production, and then to the recovery of the whole process of overall consideration, follow the principle of reduction, reuse, recycling. The content of visual communication design can be roughly classified. According to their own characteristics, the best design scheme is selected. Through the application of different media, replace the high pollution, high consumption of paper printing. It is proposed that the large-scale promotion of environmental protection materials can be realized by simplifying the quantity and types of materials. At the same time, this paper expounds the implementation method of green design education in art design education in Colleges and universities. This paper fully analyzes the purpose and value of green design education from the curriculum and content, teaching methods, the specific implementation of teaching effect evaluation and evaluation. The results show that promoting sustainable development of green education can cultivate students' creativity, innovation and creative ability. A perfect green design education system and a correct concept of ecological civilization can be established.

Research on Dynamic Extension of Visual Communication of News Website Information

2014 ◽  
Vol 687-691 ◽  
pp. 2043-2046
Author(s):  
Jia Le Zhou
Keyword(s):  
New Media ◽  
Visual Communication ◽  
Industrial Society ◽  
High Tech ◽  
Media Art ◽  
Visual Communication Design ◽  
New Media Art ◽  
Communication Design ◽  
Starting Point ◽  
The Media

The modern visual communication design has experienced a transition from the industrial society to information society, expanding the scope of design, every time the media and changes in technology have given the new connotation. Interesting interactive new media art experience to inject vitality into the visual communication design, interactive visual communication design make the works as a starting point, to guide the audience participation, and interpret new information, which led to the integrity of the information communication. New media art is the "one" and media art, between art and technology, with the development of science and technology continue to spread content and form their own. The interactive nature of the interesting experience and high-tech magic of visual communication design works blur the media art and visual communication design limits, expand and deepen the field of visual communication design.

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

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