Research on Consumer Behavior Influenced by ICT Using Structural Equation Model

2008 ◽  
Author(s):  
Yang Zhang ◽  
Luping Zhi
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model

Analysis of Factors Affecting Consumer Behavior to Watch Kick Andy Program at Grand Studio Metro TV Kedoya, West Jakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 43-56
Author(s):  
Joko Suhariyanto ◽  
Andini Nurwulandari ◽  
Made Adnyana
Keyword(s):  
Consumer Behavior ◽  
Sample Size ◽  
Structural Equation Model ◽  
Analytical Method ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Equation Model ◽  
Primary Data ◽  
Factors Affecting ◽  
Software Program

In this research, four factors influence the behaviour of consumers, namely: Cultural, Social, Personal and Psychological; researchers include another variable that is the education variable which is one of the functions of communication (television). This study aimed to analyze how much influence partial and simultaneously of consumer behaviour toward watching decision. The research was conducted, and watched the Kick Andy program that came to Grand Studio Metro TV. This study collected primary data by sending questionnaires directly to the audience—a cumulative sample size of 135 respondents was used in this study. The analytical method used was the SEM (Structural Equation Model) and processed by AMOS software program 22. The results of the analysis show that the behaviour of consumers has an influence on the decision for watching with r-squares of 0.857 or 85.7%, which means that the variable decision for watching can be explained by the variables of Culture, Social, Personal, Psychological, and Education 85.7%, while the remaining 14.3% influenced by another variable outside this research.

scholarly journals Effect of Halal Awareness, Halal Certification, Food Ingredients Composition, Halal Marketing and Religiosity on Purchase Intention of Imported Food Products

2021 ◽  
Vol 3 (2) ◽  
pp. 177-191
Author(s):  
Nida Karimah ◽  
Darwanto Darwanto
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Model ◽  
Food Ingredients ◽  
Halal Food ◽  
Imported Food ◽  
The City

Muslims are required to always consume halal food in accordance with Islamic orders. Halal awareness, halal certification, food ingredients composition, halal marketing and religiosity can influence consumer behavior, especially on product purchase intention. Not all food products have been labeled halal, especially the imported products. This study aims to look at the effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on the purchase intention of imported food products in Muslim consumers in the city of Semarang by using the Structural Equation Model (SEM). The results of the analysis show that halal awareness, halal certification, food ingredients composition, halal marketing and religiosity have a positive and significant effect on imported food products purchase intention.

scholarly journals FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN

2021 ◽  
Vol 2 (4) ◽  
pp. 656-669
Author(s):  
Yuwan Ditra Krahara ◽  
Alugoro Mulyowahyudi
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
The City ◽  
Analyze Data

This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.

scholarly journals Behavior of Using the Food Marketplace System in the New Normal Era of COVID-19 in Indonesia

2021 ◽  
Author(s):  
Istianingsih Istianingsih
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Model ◽  
Food Availability ◽  
Structural Equation ◽  
Human Life ◽  
Equation Model ◽  
Ease Of Use ◽  
New Normal ◽  
Transaction Security ◽  
The Relationship

The obligation to keep a distance from other people due to the pandemic has changed the pattern of human life, especially in shopping for their primary needs, namely food. The food marketplace's presence presents new hope in maintaining health and food availability without having to crowd with other people while shopping. The main problem that is often a concern for shopping online is the security of transactions and the ease of using this food marketplace application. This research is the intensity of using the Food Marketplace in terms of interest, transaction security, and ease of use of this application. Researchers analyzed the relationship between variables with the Structural equation model. Respondents who became this sample were 300 application users spread across various major cities in Indonesia. This study's results provide a view that the intensity of the use of the food marketplace has increased significantly during the new normal life. This paper's main value lies in providing a better understanding of consumer behavior in the Indonesian food marketplace that has not been previously researched. By investigating the factors that influence the intensity of use of the food marketplace, it is hoped that it will provide a basis for further research

Violence Exposure in Early Childhood: A Structural Equation Model

2007 ◽  
Author(s):  
Nathan D. Doty ◽  
Brian L. B. Willoughby ◽  
Betty S. Lai ◽  
Neena M. Malik
Keyword(s):  
Early Childhood ◽  
Structural Equation Model ◽  
Violence Exposure ◽  
Structural Equation ◽  
Equation Model

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

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