e-Marketing and Service Quality on Repurchase Intention of Online Transportation

This paper aims to identify service quality dimensions of street food that have an impact on utilitarian and hedonic values and to determine the effect of utilitarian and hedonic values on repurchase intention. It also examines the moderating effect of risk perception toward street food safety on the relationship between service quality and perceived value. An Internet survey was performed in Korea with 285 respondents. The results confirmed that the five dimensions of street food’s service quality—food quality, employee service, physical environment, price, and rapidity of service—had positive impacts on utilitarian and hedonic values. All perceived value (utilitarian, hedonic) has an impact on repurchase intention. Finally, the food quality of street food showed a stronger influence on utilitarian value among the low-risk perception group than the high-risk perception group depending on the consumers’ level of awareness of food safety. This provides new insights for marketing strategies to attract domestic/foreign consumers to street food vendors and for creating a new food culture by emphasizing important domains of service quality, the relation of quality to consumer values, and risk perception toward food safety in street food.

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ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP KEPUASAN RELIGIUS UNTUK MENINGKATKAN MINAT MENABUNG ULANG (Studi Pada BNI Syariah Semarang)

JURNAL STUDI MANAJEMEN ORGANISASI ◽

10.14710/jsmo.v13i1.13410 ◽

2016 ◽

Vol 13 (1) ◽

pp. 14

Author(s):

Hibba Al Kanzu ◽

Harry Soesanto

Keyword(s):

Service Quality ◽

Perceived Value ◽

Third Party ◽

Islamic Banking ◽

Repurchase Intention ◽

Perceived Service Quality ◽

Data Analyst ◽

Regression Test ◽

Independent Variable ◽

Positive Effect

The problem in this research is a decrease in the amount of third party funds (savings)are decreased and the high number of closing the savings account of Islamic banking.This research aims to test the power of perceived service quality and perceived value toreligious satisfaction to improve consumer resaving interest in an Islamic Banking insemarang (study in BNI Syariah). This study using three independent variable isperceived service quality and perceived value , variable resaving intention consumer as adependent variable and variable religious satisfaction as intervening.A method of this research technique using probability sample that is random samplingand clusters of sampling to sample as many as 100 of respondents in the middle class andover who had bought an apartment in semarang .A method of data analyst using atechnique double regression analysis , the analysis includes: test the validity of , a test ofreliability , test the assumption of the classics , linear regression test doublet test , test f ,test the coefficients determined and test sobel.The results show significant and positive effect perceived service quality to religioussatisfaction and resaving intention, significant and positive effect perceived value toreligious satisfaction and repurchase intention, and then significant and positive effectreligious satisfaction to repurchase intention.Keywords : Perceived Service Quality, Perceived Value, Religious Satisfaction,Repurchase Intention.

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The Influence of Electronic Service Quality and Electronic Word of Mouth (eWOM) toward Repurchase Intention (Study on E-Commerce in Indonesia)

Jurnal Komunikasi Malaysian Journal of Communication ◽

10.17576/jkmjc-2021-3701-03 ◽

2021 ◽

Vol 37 (1) ◽

pp. 42-58

Author(s):

Widarto Rachbini ◽

◽

Diana Anggraeni ◽

Harimurti Wulanjani ◽

◽

...

Keyword(s):

Service Quality ◽

Structural Equation ◽

Virtual Communities ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Repurchase Intention ◽

Managerial Implication ◽

Application Service ◽

Electronic Service ◽

Quality Aspects

Customer satisfaction is a vital component of service organisations that are significantly related to service quality. One of the electronic service quality that has to be prioritised, is website quality. Therefore, this study will determine the influence of electronic service quality and electronic word of mouth (eWOM) toward repurchase intention on e-commerce in Indonesia. Data were obtained from Google Form Online Questionnaires which were distributed through a short-link in WhatsApp, LINE, and Twitter applications during April 2019. This study applied the purposive sampling method where 458 qualified samples were matched to the specific criteria. Structural Equation Model (SEM) supported by LISREL software was used to analyse the data. The findings show that there are positive and significant influences of electronic service quality of pleasant and utilitarian dimensions to eWOM construction and repurchase intention. This research suggests managerial implication to e-commerce industry practitioners to reduce Tokopedia and also Instagram as the benchmark of electronic-based service quality. The managerial implication covers observing and adopting mobile application service quality aspects, service online review, and virtual communities. Besides, it is significantly suggested for future studies to explore more specific contexts of pleasant and utilitarian electronic service quality dimensions as in the B2B e-commerce, B2C e-commerce, and G2C e-commerce. Keywords: Electronic service quality, eWOM, repurchase intention, e-commerce, tokopedia.

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Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café

Binus Business Review ◽

10.21512/bbr.v9i1.3915 ◽

2018 ◽

Vol 9 (1) ◽

pp. 1

Author(s):

Usep Suhud ◽

Sheila Maryam Bajunaid

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Repurchase Intention ◽

Factor Analyses ◽

Confirmatory Factor Analyses ◽

Confirmatory Factor

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.

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Peran E-Service Quality, Kemudahan, Kepuasan dalam Membentuk Niat Beli Ulang Konsumen Lazada

Jurnal Ilmu Manajemen ◽

10.26740/jim.v8n4.p1247-1256 ◽

2020 ◽

Vol 8 (4) ◽

pp. 1247

Author(s):

Dhimas Bagus Dwicahyanto

Keyword(s):

College Students ◽

Service Quality ◽

East Asia ◽

Sampling Method ◽

Sampling Technique ◽

Repurchase Intention ◽

Snowball Sampling ◽

Online Questionnaire ◽

Market Leader ◽

Snowball Sampling Technique

Lazada is a market leader of e-commerce in Shout-East Asia. This study aims to analyze and discuss the effect of the e-service quality and eases on the repurchase intention through satisfaction. This study uses college students aged 18-25 years as respondents, which have purchased Lazada at least once, and their last purchase is in the last one month. The sampling method is non-probability sampling using a snowball sampling technique. The number of samples is 220 respondents. Data were collected by an online questionnaire and analyzed using AMOS. The result of this study indicates that e-service quality and ease have a significant effect on satisfaction and repurchase intention.

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The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya)

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems81 ◽

2020 ◽

Vol 1 (2) ◽

pp. 147-156

Author(s):

Rheza Septiani Pratiwi ◽

Santirianingrum Soebandi ◽

I. G. A. Aju Nitya Dharmani

Keyword(s):

Service Quality ◽

Research Method ◽

Repurchase Intention ◽

Analysis Method ◽

Price Perception ◽

Quality Perception ◽

Independent Variables ◽

Random Samples

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.

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