scholarly journals The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya)

2020 ◽  
Vol 1 (2) ◽  
pp. 147-156
Author(s):  
Rheza Septiani Pratiwi ◽  
Santirianingrum Soebandi ◽  
I. G. A. Aju Nitya Dharmani
Keyword(s):  
Service Quality ◽  
Research Method ◽  
Repurchase Intention ◽  
Analysis Method ◽  
Price Perception ◽  
Quality Perception ◽  
Independent Variables ◽  
Random Samples

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.

scholarly journals The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya)

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Rheza Septiani Pratiwi ◽  
Santirianingrum Soebandi ◽  
I. G. A. Aju Nitya Dharmani
Keyword(s):  
Service Quality ◽  
Research Method ◽  
Repurchase Intention ◽  
Analysis Method ◽  
Price Perception ◽  
Quality Perception ◽  
Independent Variables ◽  
Random Samples

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.

scholarly journals What Effects Repurchase Intention of Online Shopping

2017 ◽  
Vol 10 (12) ◽  
pp. 113 ◽  
Author(s):  
Lily Suhaily ◽  
Yasintha Soelasih
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Negative Influence ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Experiential Marketing ◽  
Price Perception

The development of the internet raises opportunities for the marketing of a product and bring new forms for retail transactions, one of which is online shopping.  Furthermore with the Internet, online consumers more easily gain access to information and they offered a wide variety of products and services that can be selected at competitive prices. The purpose of this study is to determine whether there is influence of E-Service Quality, Price Perception and Experiential Marketing to Repurchase Intention which mediated by Customer Satisfaction in On-line Shopping. The amount of samples is 180 respondents. Questionnaires were distributed to respondents who have shopped using online shopping with random sampling method. This study uses data analysis of Structural Equation Modeling by using Lisrel software. The result showed that there is the influence of e-service quality to customer satisfaction and to repurchase intention, while repurchase intention has negative influence occurs. Furthermore, price has no influence to customer satisfaction but has an influence to repurchase intention. Experiential marketing has no influence to customer satisfaction and repurchase intention. Customer satifaction has positive effect on repurchase intention. The effect of e-service quality and experiential marketing through customer satisfaction as mediation variable has no influence to repurchase intention, while price perception influence to repurchase intention.

scholarly journals PENGARUH SANKSI, KESADARAN PERPAJAKAN DAN KUALITAS PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK BUMI DAN BANGUNAN DI KABUPATEN KERINCI

2020 ◽  
Vol 5 (2) ◽  
pp. 252
Author(s):  
Vivi Herlina
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Property Tax ◽  
Tax Compliance ◽  
Analysis Method ◽  
Independent Variables ◽  
Result Analysis

<p><em>Tax is very useful for the development of a county. This study aimed to determine the Effect of Sanctions, Tax Awareness and Quality of Taxpayer Services on Property Tax Compliance, the case studies Kab. Kerinci. The number of samples determined was 128 respondents. The independent variables were sanctions, tax awareness and service quality of taxpayers and the dependent variable was Property tax compliance. The analysis method used multiple regression analysis, including determination coefficient and hypothesis testing. The result analysis shows that Sanctions variable affects the taxpayer compliance by 0.421 (42.1%), Tax Awareness affects the taxpayer Compliance by 0.195 (19.0%), and the Quality of Taxpayer Services has an influence magnitude of 0.250 (25.0 %).</em></p><p> </p><p>Pajak sangat berguna bagi pembangunan suatu daerah. Penelitian ini bertujuan untuk mengetahui Pengaruh Sanksi, Kesadaran Perpajakan dan Kualitas Pelayanan Wajib Pajak Terhadap Kepatuhan Wajib Pajak Bumi dan Bangunan khususnya pada daerah Kab. Kerinci. Jumlah sampel yang ditetapkan sebanyak 128 responden. Sebagai variabel independen, yaitu sanksi, kesadaran perpajakan dan kualitas pelayanan wajib pajak. Selanjutnya, variabel dependennya adalah kepatuhan Wajib Pajak Bumi dan Bangunan. Metode analisis yang digunakan adalah analisis regeresi linier berganda meliputi, koefisien determinasi dan pengujian hipotesis. Dari hasil analisis dapat diketahui bahwa variabel Sanksi mempengaruhi Kepatuhan Wajib Pajak Bumi dan Bangunan sebesar 0,421 (42.1%), Kesadaran Perpajakan mempengaruhi Kepatuhan Wajib Pajak Bumi dan Bangunan sebesar 0,195 (19.0%), dan Kualitas Pelayanan Wajib Pajak memiliki besaran pengaruh sebesar 0,250 (25.0%).</p>

scholarly journals Analisis Minat Muzakki Membayar Zakat di Badan Amil Zakat Nasional (Baznas) Kota Semarang

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Rosida Dwi Ayuningtyas ◽  
Risti Lia Sari
Keyword(s):  
Service Quality ◽  
Research Method ◽  
Independent Variables ◽  
Independent Variable ◽  
The City ◽  
Variation Model

The purpose of this study was to analyze the interest of muzakki paying zakat in the Semarang baznas. The research method used is qualitative quantitative by means of distributing questionnaires. The sample used was 50 respondents. The results of this study resulted that from the independent variables (service quality, religiosity and accountability) affecting the interest of muzakki to pay zakat in Baznas Semarang only 69% of service quality, while for religiosity and accountability there was no partial effect on the interest of muzakki paying zakat in the baznas Semarang city. For the determination value of 41% which means that the independent variable variation model is only able to provide the information needed to predict the interest in paying zakat in the city of Semarang baznas by 41%. Keywords :Accountability, Baznas, Interest of Muzakki Paying Zakat, Religiosity, Service Quality

scholarly journals The Influence of Service Quality and Price on Customer Satisfaction: Case Study of PT. Lion Mentari Airlines

2021 ◽  
Vol 5 (1) ◽  
pp. 51-62
Author(s):  
Sudarmawan Samidi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Strategic Management ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Aviation Industry ◽  
Satisfaction Level ◽  
Purposive Sampling

The purpose of this research is to examine the influence of service quality and price partially or simultaneously to customer satisfaction level on using services from PT. Lion Air flight operation at Soekarno Hatta Airport. Quantitative research method is used in this study through questionnaires to 160 respondents. Purposive sampling method was chosen to collect the data, then the data were then analysed using SPSS to achieve the study’s objective. The results showed that service quality and price have significant effect on customer satisfaction simultaneously and partially. This study give contribution for the practitioners in aviation industry to put service quality and price as one of their strategy to increase customer satisfaction, and this study also can be used by academicians and future researchers to enhance their knowledge in the field of marketing and strategic management.  

scholarly journals Quality Reliability Service Towards Student Satisfaction

2019 ◽  
Vol 3 (4) ◽  
pp. 386
Author(s):  
Fajar Isnaeni ◽  
Suwignyo Widagdo ◽  
Supardi Supardi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Student Satisfaction ◽  
Significant Influence ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
Dominant Influence

This study aims to examine and analyze the simultaneous effect of service quality on student satisfaction, test and analyze the partial effect of service quality on student satisfaction, test and analyze variables that have a dominant influence on student satisfaction. This research method uses multiple linear regression analysis which is used to determine how much influence the independent (independent) variables, namely Tangible, Reliability, Responsiveness, Assurance, Empathy on the dependent variable is student satisfaction. Research site is at STES Ihya 'Ulumiddin Banyuwangi. The study took a sample of 39 people. While the results of this study can be drawn as follows, the variables Tangible, Reliability, Responsiveness, Assurance and Emphaty simultaneously affect student satisfaction. The partial test of the Reliability variable, Responsiveness, Assurance and Emphaty is positive, but the Tangible variable is negative. Reliability variables are variables that have a dominant and significant influence on student satisfaction.

scholarly journals PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, PERSEPSI HARGA, DAN ASOSIASI MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN

2018 ◽  
Vol 2 (01) ◽  
pp. 1-16 ◽  
Author(s):  
Agus Wijaya
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Direct Effect ◽  
Customer Loyalty ◽  
Equation Modeling ◽  
Price Perception ◽  
Brand Association ◽  
Price Perceptions

This is a case study to  explain the causal relationship between the variables in the research model, namely product quality, service quality, price perceptions, and brand association to customer satisfaction, and customer loyalty. The research was conducted by distributing questionnaires to 130 people who have two or more Honda motorcycles in the last 5 years in Surabaya, then processed using Stuctural Equation Modeling (SEM) method with the help of AMOS 20.0 software. The result of research indicated that the direct effect of product quality to customer loyalty is 0.270, while the influence of product quality to customer loyalty indirectly through customer satisfaction mediation is 0.102. The value of the direct effect of product quality on customer loyalty is greater than the indirect effect. The results showed that there is no direct effect of service quality on customer loyalty because the value is very small that is 0,065, while the influence of service quality to customer loyalty indirectly through customer satisfaction mediation is also very small that is equal to 0.049. The direct effect of price perception on customer loyalty is 0.236, while the effect of price perception on customer loyalty indirectly through customer satisfaction mediation is 0.064. The direct influence of brand association to customer loyalty is 0.318, while the influence of brand association to customer loyalty indirectly through customer satisfaction mediation is 0.041.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK COKLAT PADA PT. PERMATA NIAGA MEDAN

2020 ◽  
Vol 6 (1) ◽  
pp. 16-25
Author(s):  
Ris Novalia Jelita ◽  
Demak Claudia Yosephine Simanjuntak
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Analysis Method ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Determination Coefficient ◽  
Simultaneous Testing ◽  
Research Populations ◽  
Analysis Determination

The object of the study is PT. Permata Niaga Medan. The object was chosen because there was a decrease in purchasing decision in this company. The decrease in purchasing decision was initiated with a decrease in sales in the company. The decreased sales was affected by promotion and product quality in the company. The inactive promotion could be seen from the promotion frequency and the decrease in product quality could be seen from the return of chocolate by consumers. The research used some theories relating to marketing management relating to promotion, product quality, and purchasing decision. Data were collected through interview, questionnaires and documentation. The data analysis method used was multiple linear regresion analysis, determination coefficient of simultaneous testing (F-testing) and partial testing (T-test). The research populations were 186 consumers with 128 samples. The simultaneous testing showed that promotion and product quality had a positive and significant effect on purchasing decision of chocolate products at PT. Permata Niaga Medan with the determination coefficient of 39.7% whle the remaining 60.3% was explained by other independent variables not researched such as service quality, price, and brand. Based on the result of the research, it is concluded that promotion and product quality had a significant effect on purchasing decision of chocalate products at PT. Permata Niaga Medan.

scholarly journals Analysis of the Influence of Product Quality and Promotion of Consumer Decisions to Subscribe to Mnc Vision (Case Study at pt. Mnc Sky Vision Palembang)

2019 ◽  
Vol 3 (12) ◽  
pp. 14-18
Keyword(s):  
Regression Analysis ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Quality Research ◽  
Consumer Decisions ◽  
Independent Variables ◽  
Study Population

This study aims to look at consumer decisions in subscribing to MNC Vision at PT. MNC Sky Vision Palembang with independent variables of quality research and promotion. The study population was 540 MNC Vision customers in Palembang in 2018. As for the sample, there were 100 customers at the MNC Vision Palembang. This study uses the research method of multiple linear regression analysis. Based on the test results it was found that there was a positive and significant influence on the quality and promotion of consumer decisions in influencing consumer decisions to subscribe to MNC Vision.

scholarly journals Pengaruh Biaya Produksi Terhadap Harga Jual Ikan Nila Pada Balai Benih Ikan Lokal (BBIL) Di Desa Cukan Lipai Kecamatan Batang Alai Selatan Kabupaten Hulu Sungai Tengah

2016 ◽  
Vol 6 (1) ◽  
pp. 406-413
Author(s):  
Azwar Saihani ◽  
Yulia Yulia
Keyword(s):  
Functional Relationship ◽  
Equation Model ◽  
Production Costs ◽  
Selling Price ◽  
Fish Production ◽  
Analysis Method ◽  
Independent Variables ◽  
A Value ◽  
Independent Variable

       This study aims (i) to know the effect of production costs on the selling price of tilapia, (ii) how the costs are spent on fish production in fish hatchery activities at the Local Fish Seed Center (LFSC) in Cukan Lipai Village, Batang Alai Selatan District, Hulu Sungai Tengah Regency. The method used is a case study, respondents in this study conducted interviews with employees of the Local Fish Seed Center (BBIL). The data analysis method used is multiple regression analysis, linear relationship equation between two or more independent variables so that the functional relationship between the dependent variable (Y) and the independent variable (XI, X2, Xn), X variable as the independent variable and Y variable as the dependent variable The results obtained a value (r²) of 0.374 which means that production costs have an influence on the selling price of 37.4%, in tilapia hatchery business in Cukan Lipai Village, Batang Alai Selatan District, Hulu Sungai Tengah Regency. The influence of variable (X) is the production cost of variable (Y) selling price is 37.4%, while the remaining 62.6% can be influenced by other variables not included in the equation model

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