An Empirical Research on the Competency Model of Professional Managers in Tourism Hotel Industry

Author(s):  
Zhong-yan Liu ◽  
Kai-jun Tian
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lina Zhong ◽  
Xiaoya Zhang ◽  
Jia Rong ◽  
Hing Kai Chan ◽  
Jinyu Xiao ◽  
...  

PurposeRobots, as the crystallization of new artificial intelligence, are being applied in various fields, especially the hotel industry. They are seizing the opportunities, using technology to improve the overall quality and comprehensive competitiveness. However, they also cause many problems due to practical limitations. The purpose of this paper is to study customers' recognition and acceptance of hotel service robots to guide the successful promotion of this technology.Design/methodology/approachThis paper proposed a comprehensive model based on the theory of planned behavior, the technology acceptance model and then the perceived value-based acceptance model. Exploratory factor analysis, confirmatory factor analysis, grouped regression analysis and path analysis was adopted to validate the impacts of each variable to obtain the final reliable model using data collected from hotel guests using a self-designed questionnaire.FindingsThe empirical research based on the theoretical model shows that the constructed conceptual model can thoroughly explain the influencing factors of hotel robot acceptance, enrich the acceptance theory and provide academic support for the use and popularization of hotel service robots. Among all variables, attitude, usefulness and perceived value are the factors that have the greatest impact on acceptance. They have significant differences in the effects of adjustment variables such as gender, educational level, whether hotel robots have been used, and whether other robot services have been experienced on different paths in the model.Practical implicationsThis paper explored the customer acceptance of service robots in hotels, helped to understand the process of decision-making on service robot selection and contributed to the theoretical extension of the hospitality industry. The work guides hotel management to promote better-personalized products and services of robot technology in the hospitality industries.Originality/valueThe acceptance study on hotel service robots provides insight into the hotel industry to understand customers' attitudes and acceptance of emerging technology.


2014 ◽  
pp. 1284-1298
Author(s):  
Ivanka Avelini Holjevac ◽  
Kristina Črnjar ◽  
Ana-Marija Vrtodušić Hrgović

Knowledge is an infinite resource of hotel enterprises and society as a whole. In hotel enterprises, it serves as a platform for practising sustainable development and gaining competitive advantages. Knowledge-based economic development provides the best opportunities for dealing with a global environment in which rapid and dynamic changes are taking place. Seen as a precondition to success, Knowledge Management (KM) will result in generating value-added in tourism. A survey was conducted in large and mid-sized hotel enterprises to demonstrate their KM level and the contribution of KM in gaining competitive advantages in the Croatian hotel industry. Empirical research was used to establish the level of KM development in the Croatian hotel industry, and to determine the importance of KM in gaining competitive advantages in the hotel industry. In addition to knowledge, quality is a vital factor in gaining competitive advantages in hotel enterprises. Globalized markets and increasingly discerning customers, demanding more and more for their money, are compelling product and service providers to ground their business systems on customer needs. Total Quality Management (TQM)—a new management philosophy—enables the systematic application of these ideas. This chapter looks at several TQM approaches that define the basic elements essential to successful TQM implementation, in particular, the element pertaining to employees. The application of these elements in the Croatian hotel industry is presented through the results of empirical research on a sample of mid-sized and large hotel enterprises.


Author(s):  
Ivanka Avelini Holjevac ◽  
Kristina Crnjar ◽  
Ana-Marija Vrtodušic Hrgovic

Knowledge is an infinite resource of hotel enterprises and society as a whole. In hotel enterprises, it serves as a platform for practising sustainable development and gaining competitive advantages. Knowledge-based economic development provides the best opportunities for dealing with a global environment in which rapid and dynamic changes are taking place. Seen as a precondition to success, Knowledge Management (KM) will result in generating value-added in tourism. A survey was conducted in large and mid-sized hotel enterprises to demonstrate their KM level and the contribution of KM in gaining competitive advantages in the Croatian hotel industry. Empirical research was used to establish the level of KM development in the Croatian hotel industry, and to determine the importance of KM in gaining competitive advantages in the hotel industry. In addition to knowledge, quality is a vital factor in gaining competitive advantages in hotel enterprises. Globalized markets and increasingly discerning customers, demanding more and more for their money, are compelling product and service providers to ground their business systems on customer needs. Total Quality Management (TQM)—a new management philosophy—enables the systematic application of these ideas. This chapter looks at several TQM approaches that define the basic elements essential to successful TQM implementation, in particular, the element pertaining to employees. The application of these elements in the Croatian hotel industry is presented through the results of empirical research on a sample of mid-sized and large hotel enterprises.


2011 ◽  
Vol 5 (3) ◽  
pp. 33
Author(s):  
Ramon Diaz-Bernardo

Franchising is a major trend in the hotel industry. Despite the fact that almost two thirds of branded hotels in the US are franchised there is a distinct lack of empirical research on franchising in the hospitality industry. In this article we have reviewed one of the most relevant lines of research in franchising literature usually referred as franchising and the society, and we have concentrated on analyzing one of the most controversial issues in this line of research: the territorial rights in hotel franchising contracts. The paper identifies the main sources of conflict when dealing with territorial rights in hotel franchising contracts.


Author(s):  
Ramon Diaz-Bernardo

Franchising is a major trend in the hotel industry. Despite the fact that almost two-thirds of branded hotels in the U.S. are franchised, there is a lack of empirical research on franchising in the hospitality industry. In this article, I reviewed one of the most relevant lines of research in franchising literature, usually referred as creating franchising systems, and we have concentrated on analyzing the reasons and motivations to use franchising from franchisee perspective within the hospitality industry. The paper identifies the main reasons for choosing franchising for franchisees, explores what are the most valued characteristics of franchising, and gives some guidelines on how to make the franchising offer more appealing to potential franchisees in the hotel industry.


2019 ◽  
Vol 53 ◽  
pp. 2-2
Author(s):  
Wojciech Cwalina ◽  
Krzysztof J. Leoniak

Purpose. The purpose of the study was to evaluate the impact of hotel commitment in ecological and pro-social activities on perception of its image, reputation and interest in its offer, depending on the pro-environmental attitudes of clients. Method. The study involved 150 participants, randomly divided into 3 groups. In each of them, one of the three variants of information on the involvement of a fictitious hotel in Corporate Social Responsibility (CSR) activities was presented: pro-environmental vs. pro-social vs. no information. Before studying the information about the hotel, the respondents’ pro-environmental attitudes were evaluated. After reviewing the hotel's offer, the respondents assessed its image, reputation and interest in its offer. Findings. The hotel image, reputation and interest in its offer were more positive when they were engaged in ecological or social activities than when there was no information on the subject. Moreover, pro-environmental attitudes positively correlated with interest in a hotel’s offer regarding ecological involvement, negatively - in the absence of information, and were not associated with it in pro-social activities. Research and conclusions limitations. A relatively small group participated in the study. Moreover, the study does not allow conclusions to be drawn about the hotel's involvement in other areas of CSR. Practical implications. Building a positive image of a hotel and an increase in its reputation may result from the applied CSR activities. A special aspect, here, is the ecological orientation of a hotel, which can be an effective way of attracting customers with such values. Originality. The current lack of Polish empirical research that would verify the effectiveness of Corporate Social Responsibility strategies within the context hotel industry perception. Type of paper. Article presenting findings from empirical research.


Author(s):  
Vanessa de Oliveira Menezes ◽  
Elena Cavagnaro

This study aims to gauge how to communicate sustainable initiatives in hotels, based on guests' perceptions, using the Hotel Jakarta Amsterdam as a case study. It was employed empirical research conducting semi-structured personal interviews with hotel guests by a non-probabilistic sample. Guests were randomly approached in the lobby of the hotel during August 2019. According to the data, ‘A description on the digital distribution channels, such as Expedia, Priceline, Booking.com, etc.'; ‘Signs inside the guestroom'; and an ‘Informal chat by an employee when you check-in' were, by guests' perception, the favourite ways to communicating the sustainable initiatives developed by the hotel.


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