scholarly journals Business Excellence in Croatian Hotel Industry: Results of Empirical Research

Author(s):  
A. M. Alfirevic ◽  
I. Peronja ◽  
I. Plazibat
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lina Zhong ◽  
Xiaoya Zhang ◽  
Jia Rong ◽  
Hing Kai Chan ◽  
Jinyu Xiao ◽  
...  

PurposeRobots, as the crystallization of new artificial intelligence, are being applied in various fields, especially the hotel industry. They are seizing the opportunities, using technology to improve the overall quality and comprehensive competitiveness. However, they also cause many problems due to practical limitations. The purpose of this paper is to study customers' recognition and acceptance of hotel service robots to guide the successful promotion of this technology.Design/methodology/approachThis paper proposed a comprehensive model based on the theory of planned behavior, the technology acceptance model and then the perceived value-based acceptance model. Exploratory factor analysis, confirmatory factor analysis, grouped regression analysis and path analysis was adopted to validate the impacts of each variable to obtain the final reliable model using data collected from hotel guests using a self-designed questionnaire.FindingsThe empirical research based on the theoretical model shows that the constructed conceptual model can thoroughly explain the influencing factors of hotel robot acceptance, enrich the acceptance theory and provide academic support for the use and popularization of hotel service robots. Among all variables, attitude, usefulness and perceived value are the factors that have the greatest impact on acceptance. They have significant differences in the effects of adjustment variables such as gender, educational level, whether hotel robots have been used, and whether other robot services have been experienced on different paths in the model.Practical implicationsThis paper explored the customer acceptance of service robots in hotels, helped to understand the process of decision-making on service robot selection and contributed to the theoretical extension of the hospitality industry. The work guides hotel management to promote better-personalized products and services of robot technology in the hospitality industries.Originality/valueThe acceptance study on hotel service robots provides insight into the hotel industry to understand customers' attitudes and acceptance of emerging technology.


2014 ◽  
pp. 1284-1298
Author(s):  
Ivanka Avelini Holjevac ◽  
Kristina Črnjar ◽  
Ana-Marija Vrtodušić Hrgović

Knowledge is an infinite resource of hotel enterprises and society as a whole. In hotel enterprises, it serves as a platform for practising sustainable development and gaining competitive advantages. Knowledge-based economic development provides the best opportunities for dealing with a global environment in which rapid and dynamic changes are taking place. Seen as a precondition to success, Knowledge Management (KM) will result in generating value-added in tourism. A survey was conducted in large and mid-sized hotel enterprises to demonstrate their KM level and the contribution of KM in gaining competitive advantages in the Croatian hotel industry. Empirical research was used to establish the level of KM development in the Croatian hotel industry, and to determine the importance of KM in gaining competitive advantages in the hotel industry. In addition to knowledge, quality is a vital factor in gaining competitive advantages in hotel enterprises. Globalized markets and increasingly discerning customers, demanding more and more for their money, are compelling product and service providers to ground their business systems on customer needs. Total Quality Management (TQM)—a new management philosophy—enables the systematic application of these ideas. This chapter looks at several TQM approaches that define the basic elements essential to successful TQM implementation, in particular, the element pertaining to employees. The application of these elements in the Croatian hotel industry is presented through the results of empirical research on a sample of mid-sized and large hotel enterprises.


Author(s):  
Ivanka Avelini Holjevac ◽  
Kristina Crnjar ◽  
Ana-Marija Vrtodušic Hrgovic

Knowledge is an infinite resource of hotel enterprises and society as a whole. In hotel enterprises, it serves as a platform for practising sustainable development and gaining competitive advantages. Knowledge-based economic development provides the best opportunities for dealing with a global environment in which rapid and dynamic changes are taking place. Seen as a precondition to success, Knowledge Management (KM) will result in generating value-added in tourism. A survey was conducted in large and mid-sized hotel enterprises to demonstrate their KM level and the contribution of KM in gaining competitive advantages in the Croatian hotel industry. Empirical research was used to establish the level of KM development in the Croatian hotel industry, and to determine the importance of KM in gaining competitive advantages in the hotel industry. In addition to knowledge, quality is a vital factor in gaining competitive advantages in hotel enterprises. Globalized markets and increasingly discerning customers, demanding more and more for their money, are compelling product and service providers to ground their business systems on customer needs. Total Quality Management (TQM)—a new management philosophy—enables the systematic application of these ideas. This chapter looks at several TQM approaches that define the basic elements essential to successful TQM implementation, in particular, the element pertaining to employees. The application of these elements in the Croatian hotel industry is presented through the results of empirical research on a sample of mid-sized and large hotel enterprises.


2011 ◽  
Vol 12 (2) ◽  
pp. 83-103 ◽  
Author(s):  
Charalambos I. Litos ◽  
Yannis N. Politis ◽  
Evangelos T. Grigoroudis ◽  
Vassilis S. Moustakis

2011 ◽  
Vol 5 (3) ◽  
pp. 33
Author(s):  
Ramon Diaz-Bernardo

Franchising is a major trend in the hotel industry. Despite the fact that almost two thirds of branded hotels in the US are franchised there is a distinct lack of empirical research on franchising in the hospitality industry. In this article we have reviewed one of the most relevant lines of research in franchising literature usually referred as franchising and the society, and we have concentrated on analyzing one of the most controversial issues in this line of research: the territorial rights in hotel franchising contracts. The paper identifies the main sources of conflict when dealing with territorial rights in hotel franchising contracts.


2021 ◽  
Vol 13 (2) ◽  
pp. 61-75
Author(s):  
Samira Dedić ◽  
Amra Nuhanović ◽  
Jasenka Đulić

The focal point of the research in this paper is based on examining and evaluating the role and importance of performance of business excellence in the hotel industry in the time of globalization and regionalization. The research conducted in this paper included the views of hotel managers related to each performance of business excellence in Bosnia and Herzegovina. The situation with the application of the concept of business excellence in the practice of hotel companies in B&H is not particularly favourable, since this issue has not been addressed at all. Although we can see progress in improving the quality of service provision in B&H hotels, the concept of business excellence has not been sufficiently researched, and therefore not represented in the field of hotel business. Taking into account the previous, the authors came to the conclusion that everything points to the need for adoption and business according to the concept of business excellence, and that its application is necessary to ensure good business results, and thus achieve competitive advantage of each hotel company. Within the elaboration of the theoretical starting points of the observed problem, the methods of analysis and synthesis, i.e. induction and deduction, were used, with the necessity of using a systematic approach in the research. In the empirical part of the research, statistical methods of univariate analysis (descriptive statistical analysis), bivariate analysis and multivariate analysis were used. The collected data were processed with the help of SPSS Statistics 20.0.


2020 ◽  
Vol 9 (18) ◽  
pp. 71-85
Author(s):  
Samira Dedić ◽  
Amra Nuhanović ◽  
Jasenka Đulić

Globalization processes are increasingly affecting segments of the tourism market, where the hotel industry is particularly prominent. The functioning of the tourist market in the conditions of globalization requires the construction of an international business infrastructure, which is represented by numerous international institutions and agreements. Properly formed international infrastructure provides a favourable climate for globalization, overall control and insight into the economic, financial and political aspects of business. The development of tourism and hotel management in Bosnia and Herzegovina is still in its infancy, but progress still exists. With this in mind, the authors presented the results of research and examination of the attitudes of managers on the importance of tourist satisfaction, implementation of various hotel services and performance indicators of hotel companies in BiH. The authors came to the conclusion that hoteliers in BiH have taken the path of quality, but, however, they do not do it systematically yet. It is notorious that Bosnian hoteliers have great prospects, but first and foremost they have to solve many problems and weaknesses, in order to improve all the performance of business excellence. By using self-assessment of the business excellence of one's own company based on its performance, one can come to very good indicators of the situation, as well as conclusions about the areas of business that need to be improved.


Author(s):  
Ramon Diaz-Bernardo

Franchising is a major trend in the hotel industry. Despite the fact that almost two-thirds of branded hotels in the U.S. are franchised, there is a lack of empirical research on franchising in the hospitality industry. In this article, I reviewed one of the most relevant lines of research in franchising literature, usually referred as creating franchising systems, and we have concentrated on analyzing the reasons and motivations to use franchising from franchisee perspective within the hospitality industry. The paper identifies the main reasons for choosing franchising for franchisees, explores what are the most valued characteristics of franchising, and gives some guidelines on how to make the franchising offer more appealing to potential franchisees in the hotel industry.


2019 ◽  
Vol 53 ◽  
pp. 2-2
Author(s):  
Wojciech Cwalina ◽  
Krzysztof J. Leoniak

Purpose. The purpose of the study was to evaluate the impact of hotel commitment in ecological and pro-social activities on perception of its image, reputation and interest in its offer, depending on the pro-environmental attitudes of clients. Method. The study involved 150 participants, randomly divided into 3 groups. In each of them, one of the three variants of information on the involvement of a fictitious hotel in Corporate Social Responsibility (CSR) activities was presented: pro-environmental vs. pro-social vs. no information. Before studying the information about the hotel, the respondents’ pro-environmental attitudes were evaluated. After reviewing the hotel's offer, the respondents assessed its image, reputation and interest in its offer. Findings. The hotel image, reputation and interest in its offer were more positive when they were engaged in ecological or social activities than when there was no information on the subject. Moreover, pro-environmental attitudes positively correlated with interest in a hotel’s offer regarding ecological involvement, negatively - in the absence of information, and were not associated with it in pro-social activities. Research and conclusions limitations. A relatively small group participated in the study. Moreover, the study does not allow conclusions to be drawn about the hotel's involvement in other areas of CSR. Practical implications. Building a positive image of a hotel and an increase in its reputation may result from the applied CSR activities. A special aspect, here, is the ecological orientation of a hotel, which can be an effective way of attracting customers with such values. Originality. The current lack of Polish empirical research that would verify the effectiveness of Corporate Social Responsibility strategies within the context hotel industry perception. Type of paper. Article presenting findings from empirical research.


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