Making Recommendations Better: The Role of User Online Purchase Intention Identification

2016 ◽  
Author(s):  
Kuan Fang ◽  
Qi Zhang ◽  
Zhuoran Zhuang ◽  
Zi-Ke Zhang
Keyword(s):  
Purchase Intention ◽  
Online Purchase

The role of virtual try-on technology in online purchase decision from consumers’ aspect

2019 ◽  
Vol 29 (3) ◽  
pp. 529-551 ◽  
Author(s):  
Tingting Zhang ◽  
William Yu Chung Wang ◽  
Ling Cao ◽  
Yan Wang
Keyword(s):  
Decision Process ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Purchase Decision ◽  
Content Type ◽  
Online Purchase ◽  
Online Retailers ◽  
Integrative View

Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper is to investigate how such technology affects online consumers’ purchase decision process towards purchase intention, especially from an integration of utilitarian, hedonic and risk perspectives, by using advanced partial least square (PLS) approaches. Design/methodology/approach This study applied a web-based survey approach for data collection from online apparel retailing websites. The survey instrument was developed by adapting previously validated measurement items. The valid data collected were analysed using PLS with multi-group analyses. Advanced PLS techniques such as examination of discriminant validity using heterotrait-monotrait ratio, tests of out-of-sample prediction performance, and measurement invariance of composite models were applied. Findings The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk. Perceived ease of use is found to affect perceived usefulness and perceived helpfulness. The results also show no significant differences among age groups and genders in terms of the role of VTO technology in the full decision process towards online purchase intention. Originality/value This study enhances the understanding of the roles that VTO technology plays in consumers’ online purchase intention by providing an integrative view of its utilitarian value, hedonic value and risk. This study demonstrates the feasibility of applying advanced PLS techniques to investigate online consumer behaviour, particularly in the field of VTO application in online retailing. Implications for online retailers and designers of VTO technology are also derived from the findings.

scholarly journals MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

2021 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Ridho Rafqi Ilhamalimy ◽  
Hapzi Ali
Keyword(s):  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Design Methodology ◽  
Online Shopping ◽  
Practical Implication ◽  
Analysis Method ◽  
Online Purchase ◽  
Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

scholarly journals Influence of Utilitarian Shopping and Brand Orientation on Online Purchase Intention via Trust. A Testing of SOR Model

2020 ◽  
pp. 70-84
Author(s):  
Saiful Hoque ◽  
Valliappan Raju
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Mediation Effect ◽  
Brand Orientation ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Intervention Impact ◽  
Customer Trust

It is broadly known in related previous research that trust in a trader diminishes perceived risk of an online transaction. Although, there are hypothetical motivations to propose that the perceived risk about as an obstruction to customer trust. Moreover, existing research recommend that trust is a significant Independent of purchase intention. Therefore, this study proposes examining intervening role of consumer trust in an online trader in the connections among components of Utilitarian Shopping Value and purchase intention: (1) examining the total effect without mediation, and (2) examining the mediation effect. At the point when we examined total impact, the discoveries uncovered that Utilitarian shopping Value, Brand Orientation, and Trust have a significant positive impact on purchase intention. In this way, an assessment of the intervention impact demonstrated that trust in an online purchase intention partially mediates impact among utilitarian shopping value and online purchase intention, the paper infers that endeavors, made by online shippers, to decrease specific kinds of risk will initially improve buyer trust, and afterward at last, increment customer's intention to purchase on the web.

Does product display quantity increase purchase intention? The mediation of diminished pain of payment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tengfei Guo ◽  
Shiquan Zhong ◽  
Xuelian Wang ◽  
Geng Li
Keyword(s):  
Purchase Intention ◽  
Field Experiments ◽  
Positive Impact ◽  
Mediating Effect ◽  
Content Type ◽  
Online Purchase ◽  
Psychological Mechanism ◽  
The Impact ◽  
Moderating Role

PurposeIn this research, the authors aim to investigate the impact of product display quantity on consumers' online purchase intention through the diminished pain of payment, in light of signaling theory and mental accounting theory. Additionally, the authors test the role of price in this psychological mechanism.Design/methodology/approachThe authors use a combination of online studies and field experiments to test our predictions. Four online studies are conducted to test the main effect of product display quantity on purchase intention (Studies 1A and 1B), the mediating effect of the diminished pain of payment (Study 2), and the moderating role of price (Study 3). Two field experiments are conducted to strengthen the robustness of our findings.FindingsThe findings suggest that product display quantity has a significantly positive impact on purchase intention, mediated by the diminished pain of payment, and this effect is moderated by price.Originality/valueThis is the first study to investigate the effect of product display quantity on online purchase intention. This research advances the discussion of product display quantity, which provides retailers and consumers with a convenient way to communicate with each other and leads to a more relaxed purchase experience.

Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping

2016 ◽  
Vol 8 (4) ◽  
pp. 17-32 ◽  
Author(s):  
Farrah Zeba ◽  
Shirshendu Ganguli
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Adoption Process ◽  
Online Purchase ◽  
Acceptance Model

This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and validity of these constructs have been established using CFA in AMOS 16.0. Then the hypotheses were tested using SEM in AMOS 16.0. It was found that word-of-mouth has a positive and significant impact on online purchase intention whereas perceived risk has a negative and significant impact on online purchase intention. It was also found that word-of-mouth has a positive and significant impact on trust and trust has negative and significant impact perceived risk. Word-of-mouth, trust and perceived risk should be viewed as the levers in the adoption process of online shopping in the extended technology acceptance model. Examining the role of these three constructs on online purchase intention explicated the dual process of perceived risk acting as an inhibitor whereas word-of-mouth acting as an enabler.

The role of negative physical contagion in the online purchase of second-hand products

2019 ◽  
Vol 34 (4) ◽  
pp. 2-28 ◽  
Author(s):  
Marjolaine Bezançon ◽  
Denis Guiot ◽  
Emmanuelle Le Nagard
Keyword(s):  
Purchase Intention ◽  
Product Category ◽  
New Product ◽  
Physical Contact ◽  
The Internet ◽  
Contagion Effect ◽  
Sales Channels ◽  
Online Purchase ◽  
Physical Risk

The perception of negative physical contagion has been identified in the literature as a deterrent to the purchase of second-hand goods in an offline context. In view of the growth of second-hand shopping on the Internet, this article studies the effect of the salience of physical contact between the previous owner and the product in the purchase of second-hand products online. An initial experiment reveals a negative physical contagion effect on purchase intention, an effect mediated by perceived physical risk. However, many sellers of second-hand products on the Internet adopt presentation strategies aimed at emphasizing their similarity to new products. A second experiment shows that similarity with a new product reduces perceived physical risk for non-experts in the product category, while it decreases perceived quality for experts. In both experiments, the effect of disgust, which plays an important role in physical sales channels, is found to be not significant.

The Role of Website Visual Design in Predicting Consumers' Purchase Intentions

2020 ◽  
Vol 10 (4) ◽  
pp. 1-17
Author(s):  
Abubaker A AB Shaouf
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Visual Design ◽  
Equation Modeling ◽  
Online Purchase ◽  
Proposed Model ◽  
Online Shoppers ◽  
The Relationship

This study aims to investigate the effects of website visual design on purchase intention in B2C environments. This purpose was addressed through the use of The Stimulus-Organism-Response (S-O-R) model, in which a number of hypotheses were drawn. The proposed model in this study was examined was examined through an empirical study involving 532 online shoppers using Structural Equation Modeling (SEM) techniques. The results of this study indicated that consumers' perceptions of website visual design influence website trust and website attitude, which in turn positively boost online purchase intention. The results also revealed a partial mediating effect of website trust and attitude in the relationship between website visual design and purchase intention. Theoretical and practical implications of these findings are discussed in the paper.

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