scholarly journals MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

2021 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Ridho Rafqi Ilhamalimy ◽  
Hapzi Ali
Keyword(s):  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Design Methodology ◽  
Online Shopping ◽  
Practical Implication ◽  
Analysis Method ◽  
Online Purchase ◽  
Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping

2016 ◽  
Vol 8 (4) ◽  
pp. 17-32 ◽  
Author(s):  
Farrah Zeba ◽  
Shirshendu Ganguli
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Adoption Process ◽  
Online Purchase ◽  
Acceptance Model

This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and validity of these constructs have been established using CFA in AMOS 16.0. Then the hypotheses were tested using SEM in AMOS 16.0. It was found that word-of-mouth has a positive and significant impact on online purchase intention whereas perceived risk has a negative and significant impact on online purchase intention. It was also found that word-of-mouth has a positive and significant impact on trust and trust has negative and significant impact perceived risk. Word-of-mouth, trust and perceived risk should be viewed as the levers in the adoption process of online shopping in the extended technology acceptance model. Examining the role of these three constructs on online purchase intention explicated the dual process of perceived risk acting as an inhibitor whereas word-of-mouth acting as an enabler.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

Influence of consumers’ perceived risk on consumers’ online purchase intention

2018 ◽  
Vol 12 (3) ◽  
pp. 309-327 ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Thenmoli Mohan ◽  
Yen-Nee Goh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Social Risk ◽  
Security Risk ◽  
Content Type ◽  
Perceived Risks ◽  
Online Purchase ◽  
Online Retailers ◽  
The Relationship

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

scholarly journals Peran Serikat Buruh Migran Indonesia dalam Melindungi Hak Tenaga Kerja Indonesia di Luar Negeri

2014 ◽  
Vol 9 (2) ◽  
pp. 257
Author(s):  
Fenny Sumardiani
Keyword(s):  
Data Analysis ◽  
Migrant Workers ◽  
Qualitative Data ◽  
Economic Empowerment ◽  
Analysis Method ◽  
Critical Education ◽  
Qualitative Data Analysis ◽  
Data Analysis Method

Permasalahan yang dihadapi Tenaga Kerja Indonesia baik pada fase pra penempatan, selama masa penempatan sampai dengan pasca penempatan dari waktu ke waktu perlu diperbaiki karena memang sangat luas dan membutuhkan koordinasi banyak pihak baik Pemerintah, PPTKIS, maupun organisasi yang membantu menyuarakan hak Tenaga Kerja Indonesia yang biasa disebut dengan Serikat Buruh Migran Indonesia dan Tenaga Kerja Indonesia itu sendiri. Koordinasi yang dimaksudkan terutama adalah dalam melindungi hak Tenaga Kerja Indonesia yang bermasalah. Penelitian ini bertujuan untuk menganalisis peran Serikat Buruh Migran Indonesia dalam melindungi Hak Tenaga Kerja Indonesia yang bermasalah di Kabupaten Kendal serta kendala yang dihadapi Serikat Buruh Migran dalam memperjuangkan hak-hak TKI yang bermasalah di Kabupaten Kendal serta serta upaya apa yang dilakukan untuk mengatasi kendala tersebut. Metode yang digunakan dalam penelitian ini adalah metode pendekatan yuridis sosiologis dengan metode analisa data kualitatif. Hasil penelitian ini menunjukan bahwa peran Serikat Buruh Migran Indonesia dalam menagani masalah TKI dengan memberikan pendampingan kepada tenaga kerja indonesia dan keluarganya yang mengalami masalah pada saat bertugas maupun purna tugas; memberikan pendidikan kritis; memberikan pemberdayaan ekonomi dalam peningkatan kesejahteraan bagi para anggota dan keluarganya; memberikan pelatihan bagi para tenaga kerja indonesia yang sudah kembali ke indonesia.  <br /><br /><br /><em>The problem faced by Indonesian Manpower both the phase pre placement, during placement until after placement from time to time need to be fixed because it is very broad and requires coordination of many parties, both Governments, PPTKIS, as well as organizations that help expressing the rights of Indonesian Workers usual called the Indonesian Migrant Workers Union and Labour Indonesia itself. Coordination is intended primarily to protect the rights of Indonesian Workers are problematic. This study aims to analyze the role of Indonesian Migrant Workers Union in protecting the rights of Indonesian manpower problems in Kendal and constraints faced Migrant Workers Union in fighting for the rights workers who have problems in Kendal as well and what efforts are being made to overcome these obstacles. The method used in this study is a socio-juridical approach to qualitative data analysis method. These results indicate that the role of the Indonesian Migrant Workers Union in menagani TKI problem with providing assistance to Indonesian workers and their families who are having problems in the line of duty or full duty; provide critical education; provide economic empowerment in improving the welfare of members and their families; provide training for Indonesian workers who had returned to Indonesia.</em><br /><br />

scholarly journals Influence of Utilitarian Shopping and Brand Orientation on Online Purchase Intention via Trust. A Testing of SOR Model

2020 ◽  
pp. 70-84
Author(s):  
Saiful Hoque ◽  
Valliappan Raju
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Mediation Effect ◽  
Brand Orientation ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Intervention Impact ◽  
Customer Trust

It is broadly known in related previous research that trust in a trader diminishes perceived risk of an online transaction. Although, there are hypothetical motivations to propose that the perceived risk about as an obstruction to customer trust. Moreover, existing research recommend that trust is a significant Independent of purchase intention. Therefore, this study proposes examining intervening role of consumer trust in an online trader in the connections among components of Utilitarian Shopping Value and purchase intention: (1) examining the total effect without mediation, and (2) examining the mediation effect. At the point when we examined total impact, the discoveries uncovered that Utilitarian shopping Value, Brand Orientation, and Trust have a significant positive impact on purchase intention. In this way, an assessment of the intervention impact demonstrated that trust in an online purchase intention partially mediates impact among utilitarian shopping value and online purchase intention, the paper infers that endeavors, made by online shippers, to decrease specific kinds of risk will initially improve buyer trust, and afterward at last, increment customer's intention to purchase on the web.

PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PELANGGAN INDIHOME DI PROPINSI DKI JAKARTA

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Ismail Razak
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Data Analysis Method

The aim of this study was to analize the influence of promotion and price on purchase intention of customers of IndiHome in Province of DKI Jakarta. Secondary data was obtained from PT. Telekomunikasi Indonesia, Tbk, while primary data was obtained from customers of PT. Telekomunikasi Indonesia, Tbk in Province of DKI Jakarta through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that promotion and price positively and significant influenced the purchase intention of customers of IndiHome in Province of DKI Jakarta. The conclution of this study is that price was dominant than the promotion in influencing the purchase intention of customers of IndiHome in Province of DKI Jakarta.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

scholarly journals Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia

2021 ◽  
Vol 1 (2) ◽  
pp. 24-32
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Agus Maolana Hidayat
Keyword(s):  
Data Analysis ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Design Methodology ◽  
Environmental Concern ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Analysis Method ◽  
Brand Knowledge

Background - Currently, there is environmental and ecosystem damage, one of which is due to the accumulation of waste residue or waste originating from industry and households. Difficult waste to decompose is plastic, they tend to accumulate in landfills, wasted in the sea, and can threaten marine ecosystems. However, if burned will produce substances that are harmful to health. This phenomenon supports people using plastic substitutes, bioplastics. It made from cassava and vegetable derivatives, and environmentally friendly and not harmful if ingested by animals. Purpose – This study aims to determine the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung, Indonesia. Design/methodology/approach – This research is a quantitative research with descriptive and causal data analysis. The number of samples is 100 respondents who use bioplastic products in Bandung-Indonesia. The number of consumers is unknown, so the number of samples is determined by Bernoulli formula. Data collected from the questionnaire, processed using SPSS application and path analysis method. Findings – The results showed that the respondents' perceptions of each variable: Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) were in the good category. There is a partially significant relationship between Green Brand Knowledge (GBK) and Green Purchase Intention (GPI) and a simultaneous relationship, Green Brand Knowledge (GBK) and Green Perceived Value (GPV) with Green Purchase Intention (GPI) has a very strong and significant relationship. Research limitations – Focusing the dimensions of Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) to the respondent in Bandung-Indonesia, so the memory in the minds of consumers is centered on these variables. Originality/value – This study provides input on relevant theories regarding the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung-Indonesia and supports increased consumer use of environmentally friendly products. It is known that improvements in the customer dimension and environmental concern are to increase Green Perceived Value (GPV), so that consumers get overall benefits and something is sacrificed based on environmental desires, in the hope that there will be sustainability and an increase in green needs.

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