Emerging Research Areas in Social Sciences Due to Covid-19

Covid-19 has impacted all of the walks of life. It has changed the behavior of humans. Due to lockdown, people had the opportunity to rethink several perspectives of life. On ends of Lockdown, it is expected that, the customers will no more be the same, rushing towards product and reacting to every marketing advertisement. The Pandemic and Lockdown has taught the people to live with less. It also taught us, that technology development should be towards making humans life better. The term “Customer is king” has become more valuable in pandemic days. No matter, how many airlines one firm has, how much advance one economy is, if the health of humans is on danger, everything discontinues. This pandemic has taught us to focus more on creating the product, which improves humans’ life, do marketing and advertising that are customer centric. In education, more focus is required on mobile learning. The transportation dynamics have also change. The requirement of self-deriving cars has increased. The pandemic reiterated strongly that prevention is better than cure. Public awareness can sever more people than doctors' services in times of crisis. All these learning are will create new research areas in social sciences. This research paper highlights research areas for post- COVID developments.

Influence of Dark Triad on Burnout and Mediating role of Organizational Cynicism

In this study, the core objective was to find the relationship of Dark Triad [Psychopathy, Narcissism and Machiavellianism], organizational cynicism and burnout. This research tested the direct relationship of Dark Triad [Psycho, Nar and Mach] and outcome burnout also tested the organizational cynicism as mediator in the relationship between the Dark Triad and burnout. There was a sample of 384 employees of Oil & Gas sector of Egypt includes well known organizations. In order to analyze the data for this research, we used structural equation model 16 to analyze the data and check the hypothesis. Our finding shows that organizational cynicism mediates the relationship of Dark Triad’s and burnout. Our empirical finding recommends that important policy implications for the oil and gas sector.

Antecedents of Women Entrepreneurial Intention and Behavior in Nigerian Context: A Testing of Theory of Planned Behavior

In our research, the essential objective was to find out the relationship of fear of failure, perceived ease of use, intrinsic motivation, and women entrepreneur attitude and women entrepreneur behavior. This research tested the direct relationship of Fear of Failure, Perceived Ease of Use, Intrinsic Motivation and outcome Women Entrepreneur Behavior also tested the Women Entrepreneur Attitude as mediator in the relationship between the antecedents and burnout. There was a sample of 348 (RV Krejcie, 1970) employees of women entrepreneur in Nigeria includes entrepreneurs. In order to analyze the data for this research, we used structural equation model to analyze the data and check the hypothesis. Our finding shows that women entrepreneur attitude mediates the relationship of Fear of Failure, Perceived Ease of Use, Intrinsic Motivation’s and Women Entrepreneur Behavior. Our empirical finding recommends that implications for all the African countries especially for Nigeria.

Influence of Utilitarian Shopping and Brand Orientation on Online Purchase Intention via Trust. A Testing of SOR Model

It is broadly known in related previous research that trust in a trader diminishes perceived risk of an online transaction. Although, there are hypothetical motivations to propose that the perceived risk about as an obstruction to customer trust. Moreover, existing research recommend that trust is a significant Independent of purchase intention. Therefore, this study proposes examining intervening role of consumer trust in an online trader in the connections among components of Utilitarian Shopping Value and purchase intention: (1) examining the total effect without mediation, and (2) examining the mediation effect. At the point when we examined total impact, the discoveries uncovered that Utilitarian shopping Value, Brand Orientation, and Trust have a significant positive impact on purchase intention. In this way, an assessment of the intervention impact demonstrated that trust in an online purchase intention partially mediates impact among utilitarian shopping value and online purchase intention, the paper infers that endeavors, made by online shippers, to decrease specific kinds of risk will initially improve buyer trust, and afterward at last, increment customer's intention to purchase on the web.

Exploring Consequences of U.S. Withdrawal from Afghanistan: An Overview and Perspective on Economy

Since 2003, the economic situation, life expectancy, and per capita income of Afghanistan were increasing. This was mainly due to foreign aid reported $83 billion from 2003 to 2016. 90% of Afghanistan's military budget was also coming from international donors. The role of the North Atlantic Treaty Organization (NATO) forces was strengthening the Afghan government. However, recently the USA has decided to withdraw its troops. It is expected that the rest of NATO forces will also evacuate Afghanistan. The whole process of withdraw of USA of Afghanistan is mainly discussed in the military perspective in literature. There are fewer articles on the expected economic impact of USA withdrawal. Therefore, this research paper has provided an overview of the existing situation of the Afghan economy, in parallel with war impacts and consequences of US withdrawal. The paper concludes that in one USA evacuation will result in the diminishing of foreign aid and reduction in the legitimacy of government, yet it will create opportunities for Afghanistan to strengthen its relationship with neighbors and strengthen its foundation.

Research on Linguistic Landscape: Observing the Minute in the Bigger Picture

very new and fresh area where scholarly world is focusing its attention on is linguistic landscape. Linguistic landscape is ‘the language of public road signs, advertising billboards, place names, street names, commercial shop signs and public signs on government buildings of a given territory, region or urban agglomeration’ (Landry & Bourhis, 1997, p.25). Linguistic landscape can be taken as observing the minute words present in the public space in the bigger picture of the landscape of an urban area. It is becoming an interesting phenomenon to uncover social realities. It can be used to observe and analyze the changing trends and discourses in a given territory. Research on linguistic landscape started in late 1970s and sped its pace from the year 2006 onwards and now has become a proper field of study in applied linguistics, having a total of more than three hundred research papers to date. Linguistic landscape has been used to analyze jargons and register of different types of institutions for example, a hospital, a disco club, a restaurant or a Church etc. It has been used to analyze the semiotics of a particular area. The study of linguistic landscape has shown which languages are popular in one area and which are getting abandoned in another area. It has also focused on the negative attitudes of people related to one language and positive perceptions linked with another language. This conceptual paper will trace its history and reach conclusions on how this thriving field of study can be further extended.

Influence of Despotic Leadership on Personnel Lives via Emotional Exhaustion and Moderating role of Perceived Supervisory Support. A Testing of COR Model

Dynamics of organizations become more and more diverse, there is a greater need for leaders who manipulate their followers to achieve organizational goals and improve their performances. The objective of this research is to inspect the association among despotic leadership and employees’ life. The ignored areas of research are negative impacts of despotic leadership on follower’s personal life. By testing the COR Model, this research examines the intervening impact of emotional exhumation by which despotic leadership surpass from work setting to workers’ personal lives and consequence in lower wellbeing. The study also investigates the moderating impact of employee’s perceived supervisory support on the association of their observations of despotic leadership with employee’s wellbeing. Time lags were utilized to gather the data from 384 employees of hospitality industry of Sri Lanka. To run moderation, the Hayes’ PROCESS was used and SEM to test mediation. Consequences of this research recommend that dark side of leadership like despotic leadership negatively affects the wellbeing through emotional exhaustion. The consequences of this research show that despotic leadership badly affect the employees’ wellbeing and these effects strengthen when there is less perceived supervisory support.

Affiliative and Self-enhancing Humor in Leadership and their Relationship to Employee Well-being and Creativity via LMX

Current study has well-known a helpful connection among positive humor styles in leadership and employee well-being and creativity. Few studies are available on optimistic effects of positive humor styles. In this study, we subsidize to these queries by examining the association among positive humor in management and follower’s well-being and creativity. We suggest that these associations explain through social procedure and definite this social process in positions of leader– member exchange. Furthermore, we undertake that these associations depend on followers’ power distance orientation. We verified the theorized moderated-mediation model in a two-wave survey study with 384 respondents. Anyhow, our outcomes support the anticipated model. We originated the predicted indirect effect of positive humor on employee well-being and creativity to be solider for followers low in power distance orientation. We discourse implications for leadership theory and humor theory.

Impact of Covid-19 on Sponsorship Marketing

Due to Covid-19, every expert in the industry is predicting the future. Some researchers are expecting changes in the market-place. However, the scorching issue is the impact of Covid-19 on existing sponsorship contracts. In the Marketing domain, accountability of sponsorship and its Return on Investment is a widely discussed topic. A domain that was already facing issues of accountability and measurement of the Covid-19 crises further enhanced the ambiguity. For sponsorship beside measured the celebrity selection parameters for products and services are also changing. Due to the Lockdown and popularity of other platforms such as YouTube and Tik Tok, the influencers are coming from other areas besides movies, TV shows, and sports. In the research papers, the author has investigated recent developments in sponsorship and provide their perspective based on literature about the impact of Covid-19 on sponsorship Marketing. In the end, the paper also provides recommendations from Practitioners to handle existing contractual obligations of sponsorship.