The Economics of Content Optimization Services

Author(s):  
Raymond K. Wong



2022 ◽  
Vol 12 ◽  
Author(s):  
Xueyun Zeng ◽  
Xuening Xu ◽  
Yenchun Jim Wu

Application of artificial intelligence is accelerating the digital transformation of enterprises, and digital content optimization is crucial to take the users' attention in social media usage. The purpose of this work is to demonstrate how social media content reaches and impresses more users. Using a sample of 345 articles released by Chinese small and medium-sized enterprises (SMEs) on their official WeChat accounts, we employ the self-determination theory to analyze the effects of content optimization strategies on social media visibility. It is found that articles with enterprise-related information optimized for content related to users' psychological needs (heart-based content optimization, mind-based content optimization, and knowledge-based content optimization) achieved higher visibility than that of sheer enterprise-related information, whereas the enterprise-related information embedded with material incentive (benefits-based content optimization) brings lower visibility. The results confirm the positive effect of psychological needs on the diffusion of enterprise-related information, and provide guidance for SMEs to apply artificial intelligence technology to social media practice.



2020 ◽  
Vol 849 ◽  
pp. 156640 ◽  
Author(s):  
Long-Qing Zhao ◽  
Cheng Wang ◽  
Jun-Chen Chen ◽  
Hong Ning ◽  
Zhi-Zheng Yang ◽  
...  


2019 ◽  
Author(s):  
N. Yu. Grishaeva ◽  
S. A. Bochkareva ◽  
S. V. Panin ◽  
Le Thi My Hiep ◽  
B. A. Lyukshin ◽  
...  




Servis plus ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 16-23
Author(s):  
Владислав Шекелета ◽  
Vladislav Shekeleta ◽  
Василий Ивахнов ◽  
Vasiliy Ivakhnov ◽  
Ирина Герасимова ◽  
...  

In article through the prism of social and cultural approaches to human personality and human activities, authors examine the nature of self-realization of the individual. The authors defend an original theory of the determinationproducing abilities cultural derivatives. On the other hand, the person, as shown in the article is the major determinant of the productive forces of society. The authors of the article rehabilitate in a certain sense the Marxist approach to the relation of individual and society, where the ability of the human is the product of work alienated from the worker; this product can be considered in the context of the categories of “service”, “product of social production” and so on. The article shows the conjugation of the three spectrums of solving the problems of human abilities; they are using the methodology of socio-cultural approach, using the perspective of philosophical anthropology, in the categorical field of psychological discourse. It’s provided by a person who acts simultaneously as an object and as a subject of social relationships, as a result, active life position, a certain strategy of behavior, a tendency to a kind of unique activities have great value towards socialization. The importance of such consideration is connected, on the one hand, with the need of “translating” philosophical problems of psychology and management in the modern language services sector, on the other hand with need to determine conditions for self-realization, and other spiritual factors of human existence in the modern capitalist production. Following consideration of the accompanying considered problem issues (psychological culture, professional development, optimization services and others.); the authors conclude that the social and cultural determination of personality self-actualization creates a dynamic variety of life strategies prejudicing a persons’ ability to realize adequately them in the market in the post-capitalist socio-economic formation.



ChemCatChem ◽  
2013 ◽  
Vol 5 (3) ◽  
pp. 748-756 ◽  
Author(s):  
Amol P. Amrute ◽  
Cecilia Mondelli ◽  
Timm Schmidt ◽  
Roland Hauert ◽  
Javier Pérez-Ramírez


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