scholarly journals Usage of QR codes in promotion on social networks

2016 ◽  
Author(s):  
Zlatko Covic ◽  
Janos Simon
Keyword(s):  
Social Networks ◽  
Qr Codes

scholarly journals DEVELOPMENT OF CLASSIFIER FOR THE APPLICATION OF QR CODES IN LIGHT INDUSTRY

2021 ◽  
Vol 295 (2) ◽  
pp. 226-233
Author(s):  
Iryna ZASORNOVA ◽  
◽  
Alexander ZASORNOV ◽  
Galyna RIPKA ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Human Body ◽  
Qr Code ◽  
Qr Codes ◽  
Light Industry ◽  
Product Price ◽  
Digital Text ◽  
Outdoor Advertising ◽  
Product Description

A classifier of QR-codes, which are used in light industry and are divided into static, dynamic, combined is developed in this work. Static QR codes can be digital, text or symbolic. Digital QR-codes are divided into subspecies: product code, product price, manufacturer code, date and other numerical designations. Text QR-codes are divided into subtypes: product name, product description, manufacturer and other text designations. Symbolic QR-codes are divided into subtypes: special symbols, formatting symbols and other marking symbols. Combined together, several types of QR codes form a combined code. Frequently static and dynamic QR codes are combined. Dynamic QR codes can only be combined. Based on the survey data, we can assume that the most important are the four main ways to use the QR-code are: “Outdoor advertising”, “Code on goods”, “Electronic ticket” and “Discount code”. Other ways to use a QR code, according to experts, have a much lower impact in terms of application. These include: “Invitation to social networks”, “Tourism”, “Banking”, “Company logo”, “Clothing and accessories”, “Tattoos”. This opinion of experts is typical only for Ukraine, because according to foreign studies, tattooing a QR-code on the human body is quite often met. Taking into account the results of the study, a label for products was made using a QR-code, which contains a link to the site TKSHV – Market. On the site it is possible to get acquainted in more detail with the products made at the department, to provide consumers with information about them. From the site it is possible to go to the Telegram-channel, where it is convenient to ask additional questions, see the process of creating a QR-code and more. It is also planned to create other channels on social networks, such as Instagram, Facebook, Viber. This will allow the consumer to use a more convenient social network.

scholarly journals The ways of gathering of the art works of Primorye in the funds of Primorye State Art Gallery

2020 ◽  
pp. 41-56
Author(s):  
A.A. Dаtsenko
Keyword(s):  
Social Networks ◽  
Virtual Reality ◽  
Art Museum ◽  
Qr Codes ◽  
Art Gallery ◽  
Educational Work ◽  
Interactive Technologies ◽  
Video Presentation ◽  
Art Works ◽  
Pros And Cons

The article analyzes the experience of introducing interactive technologies in the practice of scientific and educational work of an art museum. The article considers the prerequisites for using such practices, pros and cons, relevance and prospects for their development in the Primorye State Art Gallery in 2014–2020. On the basis of a number of exhibition projects held in the gallery, the effectiveness of such forms of interaction with the audience is shown as the following: thematic video presentation, expansion of information carriers using QR codes, virtual reality cinema, elements of augmented reality, or AR, quests within the edutainment direction. The article also briefly presents the communication of employees of the Primorye State Art Gallery with the audience in social networks. Статья посвящена истории и направлениям комплектования коллекции приморского искусства в Приморской государственной картинной галерее. Процесс формирования коллекции самого восточного художественного музея России представлен комплексно, с опорой на архивные документы и в соответствии с этапами развития художественного процесса Приморского края. Материал исследования охватывает период с 1930-х годов до 2020 года и отражает становление разных видов приморского изобразительного искусства: живописи, скульптуры, графики, декоративно-прикладного искусства. Широко представлен жанровый диапазон произведений: портрет, пейзаж, тематическая и историческая картины, анималистика и многие другие. Впервые сделан обзор поступлений последнего десятилетия в коллекцию галереи.

scholarly journals Modern interactive technologies in the cultural and educational activities of the art museum (in case of the Primorye State Art Gallery)

2020 ◽  
pp. 121-130
Author(s):  
Y.P. Blazhenkova
Keyword(s):  
Social Networks ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Art Museum ◽  
Qr Codes ◽  
Art Gallery ◽  
Educational Work ◽  
Interactive Technologies ◽  
Video Presentation ◽  
Pros And Cons

The article analyzes the experience of introducing interactive technologies in the practice of scientific and educational work of an art museum. The article considers the prerequisites for using such practices, pros and cons, relevance and prospects for their development in the Primorye State Art Gallery in 2014–2020. On the basis of a number of exhibition projects held in the gallery, the effectiveness of such forms of interaction with the audience is shown as the following: thematic video presentation, expansion of information carriers using QR codes, virtual reality cinema, elements of augmented reality, or AR, quests within the edutainment direction. The article also briefly presents the communication of employees of the Primorye State Art Gallery with the audience in social networks. В статье анализируется опыт внедрения интерактивных технологий в научно-просветительскую работу художественного музея. Рассматриваются предпосылки возникновения таких практик, плюсы и минусы, актуальность и перспективы развития в Приморской государственной картинной галерее в 2014–2020 годы. На примере ряда выставочных проектов, состоявшихся в галерее, показана эффективность таких форм взаимодействия со зрителями, как тематическая видеопрезентация, расширение информационных носителей с помощью QR-кодов, кинотеатр виртуальной реальности, элементы дополненной реальности, или AR, квесты в рамках направления «эдьютейнмент» — игрового и развлекательного обучения. Кратко представлена коммуникация сотрудников музея с аудиторией в социальных сетях.

Rheumatology News Introduces New QR Codes

2011 ◽  
Vol 10 (6) ◽  
pp. 2
Author(s):  
Sally Koch Kubetin
Keyword(s):  
Qr Codes

Multilayer Social Networks

2016 ◽  
Author(s):  
Mark E. Dickison ◽  
Matteo Magnani ◽  
Luca Rossi
Keyword(s):  
Social Networks ◽  
Multilayer Social Networks

Hostility and Perceptions of Support in Ambiguous Social Interactions

2006 ◽  
Vol 27 (2) ◽  
pp. 108-115 ◽  
Author(s):  
Ana-Maria Vranceanu ◽  
Linda C. Gallo ◽  
Laura M. Bogart
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Information Processing ◽  
Social Interactions ◽  
Social Information Processing ◽  
Perceived Social Support ◽  
Social Information ◽  
Inverse Association ◽  
Processing Bias ◽  
Information Processing Bias

The present study investigated whether a social information processing bias contributes to the inverse association between trait hostility and perceived social support. A sample of 104 undergraduates (50 men) completed a measure of hostility and rated videotaped interactions in which a speaker disclosed a problem while a listener reacted ambiguously. Results showed that hostile persons rated listeners as less friendly and socially supportive across six conversations, although the nature of the hostility effect varied by sex, target rated, and manner in which support was assessed. Hostility and target interactively impacted ratings of support and affiliation only for men. At least in part, a social information processing bias could contribute to hostile persons' perceptions of their social networks.

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