This case study explores the unique challenges confronting a small-sized Hong Kong enterprise in the wake of the "Green Revolution". The founder Mr. Peter Chan, possessed of a zest to protect the natural environment, sought to combine profit for the company with environmental protection. The science and technology behind the development of PestControl®, an organic and environmentally friendly pesticide, was clearly superior to that of its closest competition. However, despite an impressive growth rate in the 1990s, Chan was concerned about his firm's ability to sustain growth. The case is a classic example of entrepreneurship fighting for survival in a rapidly changing society.
