Design driven product innovation in enhancing user experience oriented organisational culture in B-to-B organisations

2013 ◽  
Author(s):  
Maarit Heikkinen ◽  
Hannamaija Maatta
Keyword(s):  
User Experience ◽  
Product Innovation ◽  
Organisational Culture

scholarly journals Selling cool: a visual analysis of Apple's brand identity

2021 ◽  
Author(s):  
Heather McVetty
Keyword(s):  
Product Design ◽  
User Experience ◽  
Product Innovation ◽  
Visual Analysis ◽  
Brand Image ◽  
Brand Identity ◽  
Technical Aspects

Apple Inc. has positioned itself in the minds of consumers as cool and innovative by carefully creating and curating a brand identity by highlighting experience, disruption, and contrast. This research explores how Apple has harnessed its brand to convey to consumers that its products are cool and innovative. Based on literature looking at the impacts of product design, branding, and conveying innovation, this visual analysis explores how Apple uses unique design to convey an image of product innovation, and how it conveys product innovation through video advertisements. It looks specifically at some of Apple’s iconic campaigns; 1984, Are You Gonna be My Girl, and This is Your iPhone. Taken as a group, the analysis of these campaigns suggests how Apple conveys a cohesive brand identity and presumptive product innovation and how it denotes innovation with the branding aesthetics in its advertisements. By focusing on its brand image, radical design, and user experience – rather than the technical aspects of its products – Apple has been able to convey innovation and cool to consumers.

scholarly journals Research on the application of experience-based materials in product innovation design

2020 ◽  
Vol 179 ◽  
pp. 02054
Author(s):  
Xitong Hu ◽  
Weiguo Zhang ◽  
Jianyao Shu ◽  
Fang Wang ◽  
Qimeng Nie ◽  
...  
Keyword(s):  
User Experience ◽  
Product Innovation ◽  
Material Characteristics ◽  
Application Mode ◽  
Design Characteristics ◽  
Design And Application

In order to explore the design characteristics and application of materials, the role of materials in product innovation design needs to be given full play. From the perspective of material characteristics, this paper studies the user experience and innovation of the design and application of paper characteristics, ceramics and other materials, and summarizes the application mode of material experience in product innovation. To enrich users’ experience, it is necessary to break through the barrier of materials suitably, bring experience to users, and meet users’ dual demands for product functions and emotions.

Innovation Design of Hand Tools Based on User Experience

2010 ◽  
Vol 44-47 ◽  
pp. 1295-1299
Author(s):  
Li Qing Huang ◽  
Ming Zhu Li ◽  
Can Qun He
Keyword(s):  
User Experience ◽  
Product Innovation ◽  
Task Analysis ◽  
Design Theory ◽  
Design Procedure ◽  
Hand Tools ◽  
User Research ◽  
Research Task ◽  
Design And Testing ◽  
Prototype Design

Product innovation design based on user experience is a new direction for the development of design theory. It’s also the expansion of user experience in the field of product design. By the theoretical analysis of user experience and product innovation design, the procedure of product innovation design is proposed considering the features of hand tools. It includes four stages: user research, task analysis, prototype design and testing & evaluation. In the innovation design procedure of hand tools, the core is product task analysis and user task modeling.

scholarly journals Selling cool: a visual analysis of Apple's brand identity

2021 ◽  
Author(s):  
Heather McVetty
Keyword(s):  
Product Design ◽  
User Experience ◽  
Product Innovation ◽  
Visual Analysis ◽  
Brand Image ◽  
Brand Identity ◽  
Technical Aspects

Apple Inc. has positioned itself in the minds of consumers as cool and innovative by carefully creating and curating a brand identity by highlighting experience, disruption, and contrast. This research explores how Apple has harnessed its brand to convey to consumers that its products are cool and innovative. Based on literature looking at the impacts of product design, branding, and conveying innovation, this visual analysis explores how Apple uses unique design to convey an image of product innovation, and how it conveys product innovation through video advertisements. It looks specifically at some of Apple’s iconic campaigns; 1984, Are You Gonna be My Girl, and This is Your iPhone. Taken as a group, the analysis of these campaigns suggests how Apple conveys a cohesive brand identity and presumptive product innovation and how it denotes innovation with the branding aesthetics in its advertisements. By focusing on its brand image, radical design, and user experience – rather than the technical aspects of its products – Apple has been able to convey innovation and cool to consumers.

Assessing User Experience with Crutch Use

2011 ◽  
Author(s):  
Christina Harrington ◽  
Sharon Joines
Keyword(s):  
User Experience

Designing a business unit and creating the first ever responsive kitchen

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Paolo FESTA ◽  
Tommaso CORA ◽  
Lucilla FAZIO
Keyword(s):  
Value Creation ◽  
Product Innovation ◽  
Research Laboratory ◽  
Direct Relationship ◽  
Multidisciplinary Approach ◽  
Design Thinking ◽  
Business Unit ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
The Relationship

Is it possible to transform stone into a technological and innovative device? The meeting with one of the main stone transformers in Europe produced the intention of a disruptive operation that could affect the strategy of the whole company. A contagious singularity. By intertwining LEAN methodologies and the human-centric approach of design thinking, we mapped the value creation in the company activating a dialogue with the workers and the management, listening to people, asking for ambitions, discovering problems and the potential of production. This qualitative and quantitative analysis conducted with a multidisciplinary approach by designers, architects and marketing strategists allowed us to define a new method. We used it to design a platform that could let all the players express their potential to the maximum. This is how the group's research laboratory was born, with the aim of promoting the relationship between humans and stone through product innovation. With this goal, we coordinated the new team, developing technologies that would allow creating a more direct relationship between man and surface, making the stone reactive. The result was the first responsive kitchen ever.

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