scholarly journals Selling cool: a visual analysis of Apple's brand identity

2021 ◽  
Author(s):  
Heather McVetty
Keyword(s):  
Product Design ◽  
User Experience ◽  
Product Innovation ◽  
Visual Analysis ◽  
Brand Image ◽  
Brand Identity ◽  
Technical Aspects

Apple Inc. has positioned itself in the minds of consumers as cool and innovative by carefully creating and curating a brand identity by highlighting experience, disruption, and contrast. This research explores how Apple has harnessed its brand to convey to consumers that its products are cool and innovative. Based on literature looking at the impacts of product design, branding, and conveying innovation, this visual analysis explores how Apple uses unique design to convey an image of product innovation, and how it conveys product innovation through video advertisements. It looks specifically at some of Apple’s iconic campaigns; 1984, Are You Gonna be My Girl, and This is Your iPhone. Taken as a group, the analysis of these campaigns suggests how Apple conveys a cohesive brand identity and presumptive product innovation and how it denotes innovation with the branding aesthetics in its advertisements. By focusing on its brand image, radical design, and user experience – rather than the technical aspects of its products – Apple has been able to convey innovation and cool to consumers.

scholarly journals Selling cool: a visual analysis of Apple's brand identity

2021 ◽  
Author(s):  
Heather McVetty
Keyword(s):  
Product Design ◽  
User Experience ◽  
Product Innovation ◽  
Visual Analysis ◽  
Brand Image ◽  
Brand Identity ◽  
Technical Aspects

Apple Inc. has positioned itself in the minds of consumers as cool and innovative by carefully creating and curating a brand identity by highlighting experience, disruption, and contrast. This research explores how Apple has harnessed its brand to convey to consumers that its products are cool and innovative. Based on literature looking at the impacts of product design, branding, and conveying innovation, this visual analysis explores how Apple uses unique design to convey an image of product innovation, and how it conveys product innovation through video advertisements. It looks specifically at some of Apple’s iconic campaigns; 1984, Are You Gonna be My Girl, and This is Your iPhone. Taken as a group, the analysis of these campaigns suggests how Apple conveys a cohesive brand identity and presumptive product innovation and how it denotes innovation with the branding aesthetics in its advertisements. By focusing on its brand image, radical design, and user experience – rather than the technical aspects of its products – Apple has been able to convey innovation and cool to consumers.

Philips Lamp Product Innovation into UV-C Disinfectant Desk Lamp to Improve The Company's Competitiveness during The Covid-19 Pandemic

2021 ◽  
Vol 18 (1) ◽  
pp. 35-42
Author(s):  
Ning Sunarno ◽  
Fajri Hamdani ◽  
Viana Anantasiska
Keyword(s):  
Product Development ◽  
Energy Saving ◽  
Product Design ◽  
Product Innovation ◽  
Brand Image ◽  
Environmentally Friendly ◽  
Lamp Product ◽  
Set Up ◽  
Uv C

The pandemic period is the reason for the company to set up an innovating strategy after conducting a series of research and product development. The purpose of Philips Company is to innovate not only to maintain the sustainability of product livecycle, but also to meet consumer needs for disinfectant tools by not leaving brand image in the pioneer of lighting products. Product innovation is done by designing products that effectively disable viruses, bacteria, fungi, and spores, in minutes. Consumer objectivity in deciding a product purchase due to the advantages of modern product design, energy saving, simple and put forward the ethics of environmentally friendly products.

scholarly journals Analysis of priority capture method for dynamic requirements of intelligent products based on user scenarios

2021 ◽  
Vol 13 (6) ◽  
pp. 168781402110284
Author(s):  
Weiwei Wang ◽  
Ting Wei ◽  
Suihuai Yu ◽  
Jian Chen ◽  
Binhong Guo ◽  
...  
Keyword(s):  
Product Design ◽  
User Experience ◽  
Cognitive Bias ◽  
Service Design ◽  
Design Methods ◽  
Path Model ◽  
Product Experience ◽  
Model Tree ◽  
Capture Method ◽  
Intelligent Products

To solve the problem of the fuzzy and dynamics of requirement caused by users’ cognitive bias, a dynamic requirement and priority capture method based on user scenarios is proposed, aiming at effectively improving user experience. The method consists of the following steps: Firstly, users with similar characteristics are filtered to form a user cluster, then obtain the user’s product experience in different usage scenarios and acquire preliminary requirements by using service design methods. Secondly, the requirement path model tree will be designed and the requirement path matrix will be constructed through the evaluation of the user cluster. Then the pathfinder algorithm will be used to calculate the required correlation of user clusters and prioritize the requirements. Finally, the direction of the product design will be provided. Taking the design of the intelligent office chair as an example, the effectiveness of the method is verified by evaluating the satisfaction of user experience.

Purchasing Decision Judging from Product Design, Product Quality, and Brand Image

2021 ◽  
Vol 5 (1) ◽  
pp. 35-40
Author(s):  
Novita Ika Yuniarti ◽  
Eny Kustiyah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Advanced Technology ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Positive Trend ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Two Wheeler

The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase decision of a Mio motorcycle at a Yamaha Sumber Baru Dealer Rejeki Kartasura. The research sample was 70 consumers and used the multiple linear regression method. The results of product design, product quality, a brand image simultaneously and partially have a significant effect on the purchase decision of the Mio Motor at Yamaha Sumber Baru Dealer Rejeki Kartasura. Three independent variables can explain the purchase decision.

Reliability Method on Product Innovation Design

2014 ◽  
Vol 1028 ◽  
pp. 341-345
Author(s):  
Rui Zhang
Keyword(s):  
Product Design ◽  
Product Innovation ◽  
Industrial Product ◽  
Innovative Product ◽  
Social Competition ◽  
Systematic Analysis ◽  
Industrial Environment ◽  
The Real ◽  
Reliability Method ◽  
The Relationship

Product innovation design is challenging due to the complexity of the industrial environment, the changing needs of markets and customers, the effect of intense social competition, and the unpredictability of the future. This paper presents in a systematic analysis of reliability method on industrial product innovation design in order to illustrate what the real meaning of reliability method and how it works on the product innovation design. It also clarifies the relationship between reliability method and product innovation design, reflecting the function of reliability method on each work stage. It is concluded that a suitable thinking mode should be applied on the corresponding design, and it will enhance the effectiveness of innovative product design in general.

scholarly journals ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY

2018 ◽  
Vol 1 (1) ◽  
pp. 01
Author(s):  
SANDY RISMANTOJO
Keyword(s):  
Brand Image ◽  
Target Audience ◽  
Brand Identity ◽  
Life And Death ◽  
Fashion Brand ◽  
Visual Characteristic

Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index

scholarly journals BRAND ASSOCIATION ATTRIBUTES FOR INDONESIAN NATIONAL AIRLINE

2009 ◽  
Vol 8 (1) ◽  
Author(s):  
Idris Gautama So ◽  
Ishak Ismail
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Brand Identity ◽  
Brand Associations ◽  
Brand Association ◽  
Service Brand ◽  
Private Values ◽  
Brand Attributes ◽  
The Creation ◽  
Cochran Test

Brand image, in brief is a series of private values that perceived by company to create identity of its product or service. Brand Association is anything related memory to brand (Tjiptono, 2005). Brand Association is one of assets of brand equity, which shows advantages and differences of a product or service while a person recall the brand of product or service. This paper is a research to discover brand attributes associated in consumers’ mind that create brand image of state owned national airline (Garuda Indonesia-GI), and then to discover harmonization between brand identity with brand image. The respondents of this research are passengers of GI airline at Sukamo-Hatta airport. Cochran test is one of methods applied in this paper. The result of this research shows that there are six brand associations which create GI brand image, but brand identity has not yet stuck completely in consumer’s mind, although there are three additional brand image perceived by consumers. These show that there is a positive gap which bring advantages to company. Company must also maintain the harmony of built brand image and brand identity to avoid the creation of negative gap.

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