Research on Purchase Intentions of Residential Product Based on Structural Equation Model

2008 ◽  
Author(s):  
Yanhua Zhao
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions

scholarly journals Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

2021 ◽  
Vol 5 (4) ◽  
pp. 431
Author(s):  
Kenny Kenny ◽  
Rezi Erdiansyah
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Purchase Intentions ◽  
Skin Care ◽  
Brand Awareness ◽  
Consumer Attitude ◽  
Attitude Model

This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market.  Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia yang pernah melihat, mengenal merek Nivea. Hasil analisis metode penelitian AMOS ver.25 (Paket Statistik Ilmu Sosial) membuktikan bahwa brand awareness, perceived quality dan consumer attitude secara simultan berpengaruh terhadap niat beli Nivea Men Crème di pasar pria Indonesia.

scholarly journals The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

2020 ◽  
Vol 17 (11) ◽  
pp. 4089 ◽  
Author(s):  
Yu-Shan Chen ◽  
Tai-Wei Chang ◽  
Hung-Xin Li ◽  
Ying-Rong Chen
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Brand Associations ◽  
Mediation Effects ◽  
Brand Affect ◽  
The Impact ◽  
The Relationship

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.

Violence Exposure in Early Childhood: A Structural Equation Model

2007 ◽  
Author(s):  
Nathan D. Doty ◽  
Brian L. B. Willoughby ◽  
Betty S. Lai ◽  
Neena M. Malik
Keyword(s):  
Early Childhood ◽  
Structural Equation Model ◽  
Violence Exposure ◽  
Structural Equation ◽  
Equation Model

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

MENGUKUR TINGKAT KEPUASAN PENGGUNA E-LEARNING (UIN RADEN FATAH PALEMBANG)

2020 ◽  
Vol 5 (01) ◽  
pp. 79-86
Author(s):  
Muhamad Son Muarie ◽  
Fathiyah Nopriani
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
E Learning

E-learning adalah mediator yang menghubungkan sumber daya informasi dan layanan pengguna yang dapat diakses dari mana saja dan kapan saja. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh komponen Kepuasan Komputasi Pengguna Akhir (konten, akurasi, bentuk, kemudahan penggunaan, dan ketepatan waktu) terhadap kepuasan penggunaan   E-learning di Universitas Islam Negeri Raden Fatah Palembang. Mengetahui tingkat kepuasan pengguna (siswa) dengan penerapan teknologi pendidikan, yaitu E-learning. Mengetahui faktor apa yang mempengaruhi kepuasan menggunakan E-learning. Sebagai dasar pertimbangan untuk meningkatkan atau meningkatkan kualitas layanan teknologi pendidikan, yaitu e-learning di Universitas Islam Negeri Raden Fatah di Palembang. Populasi dan sampel penelitian diambil di Universitas Islam Negeri Raden Fatah Palembang, yang telah menggunakan E-learning sebagai mediator informasi antara dosen dan mahasiswa. SEM (Structural Equation Model) adalah metode analisis multivariat yang dapat digunakan untuk menggambarkan hubungan simultan antara variabel linier antara indikator dan variabel yang tidak dapat diukur secara langsung (variabel laten).

Evaluating tourist behaviour in sport mega-events through a structural equation model

2017 ◽  
pp. 101-126 ◽  
Author(s):  
Marcello Risitano ◽  
Rosaria Romano ◽  
Annarita Sorrentino ◽  
Michele Quintano
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Mega Events ◽  
Tourist Behaviour

Pengaruh E-Service Quality terhadap Customer Satisfaction dan Loyalty pada Pengguna Gopay di Indonesia

2020 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Miranda Berliana ◽  
Dinda Amanda Zulestiana
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model

Abstrak: Pada era modern saat ini kemajuan teknologi semakin berkembang pesat dan membawa kita kepada arah basis digital dan mobile. Fenomena tersebut dimanfaatkan oleh industri perbankan untuk berinovasi dalam hal pembayaran secara elektronik yang biasa kita sebut dengan e-money. Uang elektronik muncul dipicu dengan adanya tuntutan dari masyarakat saat ini. Sistem pembayaran yang ada saat ini dituntut untuk dapat melayani setiap kebutuhan masyarakat dalam pemindahan dana dengan efektif dan efisien. Salah satu inovasi yang diluncurkan saat ini adalah Gopay, metode pembayaran berbasis server yang dikeluarkan oleh Gojek Indonesia. Penelitian ini memiliki tujuan yaitu menentukan efek e-service quality pada customer satisfaction dan customer loyalty pelanggan Gopay di Indonesia. Kuesioner dikumpulkan secara online dengan menggunakan google form sebanyak 400 responden. Pengolahan data menggunakan Structural Equation Model (SEM) dengan menggunakan bantuan program AMOS 24. Berdasarkan hasil penelitian ditemukan bahwa e-service quality memiliki pengaruh positif terhadap customer satisfaction, yang dimana customer satisfaction sendiri memiliki pengaruh yang positif terhadap customer loyalty, namun ditemukannya ketidak pengaruhan yang positif bagi e-service quality terhadap customer loyalty.

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