Academic research on film tourism has been around since the early 1990s, but the popularity and extensiveness of research in this area has increased in recent years (Hahm, Upchurch & Wang, 2008; Beeton, 2010), with a number of studies examining the increase of visitor numbers to film locations (Beeton, 2005; Busby, Brunt, & Lund, 2003; Cousins & Anderek, 1993; Croy & Walker, 2003; Gundle, 2002; Kim & Richardson, 2003; Riley, Baker, & Van Doren, 1998; Riley & Van Doren, 1992; Schofield, 1996; Tooke & Baker, 1996; Di Cesare et al., 2009). Similarly, the impact of films on people's image formation has been widely acknowledged in the literature (Butler, 1990; Gartner, 1993; Iwashita, 2003). Films are not generally produced with the intent to attract tourists to a destination, but tend to influence viewers indirectly as a background part of the movie's message (Butler, 1990; Hudson & Ritchie, 2006). This is because they can present millions of viewers with substantial information about a destination, create a first-time image, or alter an existing image in a relatively short period of time (Hahm et al., 2008). Thus, this study makes a modest attempt in the direction of identifying the relationship between film tourism and tourist's desire to travel, which is a cross national comparison between India and China.