Acculturative Stress and Consumption‐Based Coping Strategies among First‐Generation Asian‐Indian Immigrants in the U.S.

2021 ◽  
Author(s):  
Swagata Chakraborty ◽  
Veena Chattaraman
Keyword(s):  
Coping Strategies ◽  
Asian Indian ◽  
Acculturative Stress ◽  
First Generation ◽  
Indian Immigrants ◽  
The U.S

scholarly journals Second Generation Asian-Indian Reactions To Asian-Indian And American Magazine Advertisements

2011 ◽  
Vol 4 (9) ◽  
Author(s):  
Durriya H. Z. Khairullah ◽  
Zahid Y. Khairullah
Keyword(s):  
Asian Indian ◽  
United States Of America ◽  
Asian Indians ◽  
First Generation ◽  
Second Generation ◽  
The United States ◽  
Product Class ◽  
Cultural Perceptions ◽  
Advertising Strategies ◽  
The U.S

This paper is an extension of a previous study which addressed cultural perceptions of first generation Asian-Indians. The current study includes second generation Asian-Indians in the U.S. (The United States of America) and compares their reactions to the first generation subjects regarding Indian magazine advertisements versus American magazine advertisements of the same product class. The results indicate that cultural perceptions of the second generation Asian-Indian are similar to cultural perceptions of first generation Asian-Indians in the earlier study. In general, both generations appear to prefer Indian advertisements more than the corresponding American advertisements. This offers opportunities for U.S. marketers to continue to develop culturally attuned advertising strategies to effectively reach the growing and affluent Asian-Indians in the U.S.

Acculturation And Its Relation To Asian-Indian Immigrants Perceptions Of Advertisements

2011 ◽  
Vol 11 (2) ◽  
pp. 55 ◽  
Author(s):  
Durriya Z. Khairullah
Keyword(s):  
Asian Indian ◽  
Asian Indians ◽  
Print Advertisements ◽  
Indian Immigrants ◽  
The U.S

This study attempts to determine whether the perceptions of Asian-Indian immigrants in the U.S. towards Indian print versus American print advertisements vary within and across stages of acculturation. Our results show that tow and moderate acculturated respondents had a greater preference for Indian advertisements while high acculturated Asian-Indians had a greater preference for American advertisements. Our findings imply that an understanding of the effect of acculturation could aid in planning and executing appropriate advertising programs in order to effectively cater to specific subsegments of the immigrant market.

The Significance of Government's Role in Technology Standardization

2010 ◽  
Vol 8 (1) ◽  
pp. 63-74 ◽  
Author(s):  
DongBack Seo
Keyword(s):  
Wireless Communications ◽  
First Generation ◽  
Rapid Development ◽  
Global Market ◽  
Domestic Market ◽  
Economic Consequences ◽  
Technology Market ◽  
Early Decision ◽  
Korean Market ◽  
The U.S

For first generation (1G) wireless communications technology standards, the Japanese government’s early decision provided an opportunity for its national manufacturers to be first movers in the global market, while the late development of wireless communications in Korea made the Korean market dependent on foreign manufacturers by adopting the U.S. standard (AMPS). Moving toward the 2G wireless technology market, both countries decided to develop standards instead of adopting a technology from outside their regions. Japan developed its own standard, PDC, while Korea developed CDMA systems with Qualcomm, the U.S. technology provider. Although these governments’ decisions on technologies looked only slightly different, the socio-economic consequences were greatly distinctive. The Korean success brought not only the rapid development of its domestic market but also opportunities for its manufacturers to become global leaders, while the PDC standard only provided the fast growth of the Japanese domestic market without any opportunities for the Japanese manufacturers to grow further internationally in the 1990s. By the end of 1990s, two nations again had to decide a 3G technology standard with vast challenges and pressures.

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