Comparison of preference mapping with projective mapping for characterizing consumer perception of brewed black coffees

2020 ◽  
Vol 35 (3) ◽  
Author(s):  
William S. Harwood ◽  
Kyle G. McLean ◽  
John M. Ennis ◽  
Daniel M. Ennis ◽  
MaryAnne Drake
Keyword(s):  
Consumer Perception ◽  
Projective Mapping ◽  
Preference Mapping

scholarly journals Consumer perception of probiotic yogurt: Performance of check all that apply (CATA), projective mapping, sorting and intensity scale

2013 ◽  
Vol 54 (1) ◽  
pp. 601-610 ◽  
Author(s):  
A.G. Cruz ◽  
R.S. Cadena ◽  
W.F. Castro ◽  
E.A. Esmerino ◽  
J.B. Rodrigues ◽  
...  
Keyword(s):  
Consumer Perception ◽  
Intensity Scale ◽  
Projective Mapping ◽  
Probiotic Yogurt

scholarly journals Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

2016 ◽  
Vol 47 ◽  
pp. 64-72 ◽  
Author(s):  
Leticia Vidal ◽  
Lucía Antúnez ◽  
Ana Giménez ◽  
Paula Varela ◽  
Rosires Deliza ◽  
...  
Keyword(s):  
Consumer Perception ◽  
Projective Mapping ◽  
Consumer Segmentation

scholarly journals Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

PLoS ONE ◽  
2020 ◽  
Vol 15 (11) ◽  
pp. e0240177
Author(s):  
Allison L. Brown ◽  
Alyssa J. Bakke ◽  
Helene Hopfer
Keyword(s):  
Focus Groups ◽  
Consumer Perception ◽  
Product Attributes ◽  
Projective Mapping

Consumer Perception, Understanding and behavioral Intention Towards Nutrition Labels : Focusing on the 2016 Revision

2019 ◽  
Vol 15 (1) ◽  
pp. 183-207 ◽  
Author(s):  
Yoonhyeung Choi ◽  
◽  
Hyemin Byeon
Keyword(s):  
Behavioral Intention ◽  
Consumer Perception ◽  
Nutrition Labels

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

A Study on Determining The Factors Impacting Consumer Perception Regarding The Online Food Delivery Apps in Guwahati

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 521-542
Author(s):  
Saroj Kumar Koiri ◽  
Subhadeep Mukherjee ◽  
Smriti Dutta
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Food Preferences ◽  
Food Delivery ◽  
Consumer Perception ◽  
Fast Food Industry ◽  
The People ◽  
Indian Food ◽  
Consumer's Perception

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer’s expectations. With the changing food preferences and habits of the people, it is necessary to know what factors impact the consumer’s perception regarding online food delivery apps.

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