What drives life insurance purchasing decisions in Bosnia and Herzegovina?

Author(s):  
Safet Kozarevic ◽  
Sanida Hodzic
2022 ◽  
Vol 21 (1) ◽  
pp. 14-24
Author(s):  
Sindi Sindi ◽  
Nuri Aslami

The purpose of this study is to identify and analyze the effect of product positioning strategy, price and service on consumer purchasing decisions on life insurance. This research is a library research. This research is a type of research that tries to collect data from literature studies. The first step of this research is to collect and study data from the same research by previous researchers . The results of this study indicate that products, prices and services have a significant effect on consumers' purchasing decisions on life insurance. The positioning strategy in making the decision to purchase life insurance products is positive. The company determines its target market, which includes all consumers as a whole. Meanwhile, the company's positioning strategy always prioritizes the interests of consumers, affordable product prices, and provides benefits. Keywords: Positioning strategy, Purchase decision, Influence


2007 ◽  
Vol 74 (1) ◽  
pp. 65-86 ◽  
Author(s):  
Krupa S. Viswanathan ◽  
Jean Lemaire ◽  
Kate Withers ◽  
Katrina Armstrong ◽  
Agnieszka Baumritter ◽  
...  

2010 ◽  
Vol 55 (185) ◽  
pp. 129-162 ◽  
Author(s):  
Vladimir Njegomir ◽  
Boris Marovic ◽  
Rado Maksimovic

The paper analyses the impact of the economic crisis on the insurance industries of the ex-Yugoslavia region. The analysis encompasses five countries: Slovenia, Croatia, Serbia, Bosnia and Herzegovina, and FYR Macedonia. We examine insurance industry specifics separately for each country for the period 2004-2008 and for the first six months of 2009. While the impact of the crisis varies between countries, the research results indicate that the global financial crisis has had limited overall impact on the regional insurance industry. However the current recession resulted in negative premium growth in Serbia, Croatia and FYR Macedonia while the growth in Slovenia and Bosnia and Herzegovina declined. At the same time investment returns have declined and claims have risen in all countries. The crisis had more pronounced impact on non-life insurance premium growth in less developed insurance markets. In developed markets, namely Slovenia and Croatia, the crisis had greater impact on life insurance premium growth.


2016 ◽  
Vol 1 (2) ◽  
pp. 28 ◽  
Author(s):  
Istikhamah - Istikhamah ◽  
Lilik Noor Yuliati

Every human needs safety and security in which one does not feel worried in their life. The same thing happens within family. This entity should be able to manage of its material resources in order to achieve the future goals. One of the managerial tools is financial planning in life insurance purchasing as life insurance is a way to get security in family life. The study aimed to analyze the influence of motivation, needs, and information access on financial planning in life insurance purchasing within family. Participants were 84 family members, either husbands or wives who did family financial planning and were selected using simple random sampling technique. The data were collected by interview using structured questionnaires. The findings indicated that family with motivation and needs of safety and security was more likely to do financial planning in life insurance purchasing.


2016 ◽  
Vol 8 (2) ◽  
pp. 179-196 ◽  
Author(s):  
Shirin Nosratnejad ◽  
Arash Rashidian ◽  
Mohsen Mehrara ◽  
Nahid Jafari ◽  
Maryam Moeeni ◽  
...  

2014 ◽  
Vol 962-965 ◽  
pp. 2995-3002 ◽  
Author(s):  
Abdur Rehman ◽  
Wang Jian

The aim of this article was to evaluate the qualitative and quantitative variables influencing the wheat insurance purchasing decisions using farm level survey data in Hebei Province of China. The field surveys were carried out using questionnaire, focus group discussion and on site visit throughout in the targeted rural areas. Software Eview 6.00 and the binary logit regression model were used to determine the main factors influencing the farmers’ wheat insurance purchasing decisions. Results revealed that majority of the farmers were associated with the insuring of their wheat crop in different ways. In the focus group discussion it was found that the study area has been more prone to natural disasters and the wheat productivity was also affected. However, the findings presented in the article may help to improve the farmers’ wheat insurance purchasing decisions.


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