Pengaruh Strategi Positioning terhadap Keputusan Pembelian Produk Asuransi Jiwasraya

The purpose of this study is to identify and analyze the effect of product positioning strategy, price and service on consumer purchasing decisions on life insurance. This research is a library research. This research is a type of research that tries to collect data from literature studies. The first step of this research is to collect and study data from the same research by previous researchers . The results of this study indicate that products, prices and services have a significant effect on consumers' purchasing decisions on life insurance. The positioning strategy in making the decision to purchase life insurance products is positive. The company determines its target market, which includes all consumers as a whole. Meanwhile, the company's positioning strategy always prioritizes the interests of consumers, affordable product prices, and provides benefits. Keywords: Positioning strategy, Purchase decision, Influence

Sejarah dan Perkembangan Pesantren Modern Ummul Quro Al-Islami Bogor

This article aims to discuss the history and development of the modern Islamic boarding school Ummul Quro Al-Islami Bogor including: history, founder profile, goals, vision and mission. By using a descriptive qualitative method. Based on the results of research on integrated curriculum management at the Modern Islamic Boarding School Ummul Quro Al-Islami, it can be concluded as follows: (1) The history of the modern Islamic boarding school Ummul Quro Al-Islami Bogor was founded by KH. Helmi Abdul Mubin, Lc with a capital of 250 thousand rupiah, was motivated by the arrival of a delegation from Australia to the Islamic boarding school where he taught to find an ustadz who was good at English to teach religion in the Australian Muslim community (2) KH. Helmi Abdul Mubin, Lc as the founder of the modern Islamic boarding school Ummul Quro Al-Islami Bogor is a Madurese son born on March 23, 1956, the first of four children of the late Abdul Mubin and Musyaroh, who spent his childhood in Prenduan Madura, after graduating from Pragaan Elementary School in Sumenep last continued his education at the modern Gontor boarding school in Ponorogo, East Java. (3) The purpose of establishing the modern Islamic boarding school Ummul Quro Al-Islami Bogor is to participate in building a just and prosperous society and republic of Indonesia and receive the pleasure of Allah SWT, forming a generation of Muslims who excel in academic and non-academic achievements as a provision to continue to higher education. and or live independently, produce a generation of Muslims who are polite in speech and behavior, create a generation of Islam with a social spirit (serving the community) and grow a generation of Muslims who are diligent in carrying out mandatory and sunnah worship based on the understanding of ahlussunnah wal jama'ah. The vision of the modern Islamic boarding school Ummul Quro Al-Islami Bogor is the realization of a generation of Muslims who excel in achievement, have noble character, do good deeds and diligently worship according to the teachings of Islam Ahl as-Sunnah wa al-jama'ah, as for the mission of the modern Islamic boarding school Ummul Quro Al-Islami Bogor namely providing quality education in achieving academic and non-academic achievements, preparing cadres of ulama and community leaders who are mutafaqqih fi ad-diin with the understanding of Ahl as-Sunnah wa al-jama'ah, preparing competent Islamic generations (science, skills, social behavior, sincere faith) to take part in the international world and educate generations of Islam who are obedient to Allah and His Messenger and have a sense of responsibility towards themselves, their family, society and country. Keyword: History, Development and Modern Islamic Boarding School

Peran Agen Dalam Menentukan Perencanaan Pemasaran dan Meningkatkan Minat Nasabah terhadap Produk Asuransi Syariah

Insurance is one of the references to meet the needs and feelings of security in the face of uncertainties that may arise in people's lives and the risks that will be experienced by the company. Insurance is one of the financial facilities (financial) of domestic life, both in the face of the risk of death and in the face of property risk. In this case, the position of the insurance agent of an insurance company is very strategic, because through this agent the company can market or sell its products to prospective consumers. Agents are also very valuable business assets. An insurance agent is a person who works alone or works in a commercial organization, represents and acts on behalf of an insurance company or sharia insurance company, who is qualified to represent the company. One of the successes of Sharia insurance companies is in the field of marketing. In addition, the agent also plays a role in carrying out activities for the community by introducing financial plans and risk management in insurance and agents also play a role in selecting risk to the customer. customer, assess and measure the extent to which risks that may arise, and determine the best approach to deal with specified risk. Marketing in Islamic insurance requires the ability to recruit, encourage, develop and sell privately (direct communication between sellers and prospective customers and arousing customer interest in the product until the customer is interested in buying the product). Keywords: Insurance, Agent, Marketing Capabilitie, Insurance Customer.

Saluran Distribusi Pemasaran Asuransi

Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel management in compliance with OJK standards. In addition, any rivalry that emerges in the marketing channel while selling insurance goods. As a result, the goal of this article is to go into detail about the marketing channels for insurance products in public marketing. Keywords: Marketing Channels, Distribution, Insurance

Strategi Komunikasi Pemasaran Produk Unit Link PT Asuransi Jiwa Manulife untuk Menarik Minat Calon Nasabah

This journal contains the communication strategy of Unit Link Product Marketing of PT. Manulife Life Insurance to Attract Prospective Customers which is focused on the steps in describing the strategy undertaken by PT. Manulife in increasing the number of its customers. The research method is descriptive qualitative method with data analysis techniques Interactive Model Matthew B. Miles and A. Michael Huberman. The results of the study obtained an illustration that in the communication strategy of Unit Link Product Marketing of PT. Manulife Life Insurance to Attract Prospective Customers by prioritizing two-way communication to customers to sell their products in order to give influence, confidence, and actions taken as encouragement can be seen by using steps in developing effective marketing communications to achieve goals that have been established and can be implemented properly. Keywords: Communication, Communication Strategy, Marketing, Manulife Life Insurance, Interests.

Perilaku Konsumen Asuransi terhadap Keputusan Pembelian

The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists of 4Ps, namely, product, price, place. Keywords: Consumer behavior, purchasing decisions, insurance

Analisis Strategi Pemasaran untuk Meningkatkan Penjualan Produk Asuransi Syariah

Insurance is an arrangement whereby the insurer binds the insured by receiving a premium, to compensate for the loss, damage, or loss of projected profits that the company may incur as a result of an uncertain event. Regarding the economy, insurance refers to an economic agreement that eliminates or reduces negative impacts in the future due to different possibilities (Asriyadi, 2019: 50). Sharia insurance is one of the institutions that provide services in the service sector, emerging in the midst of society, most of which are still do not understand about sharia insurance and use it. This causes people to be reluctant to use insurance services by labeling sharia. Marketing strategy is essentially a comprehensive, integrated and integrated plan in the field of marketing that provides guidance on the activities to be carried out to achieve the marketing goals of an entrepreneur. Entrepreneurship is a form of activity of people who are able to face challenges and take advantage of existing opportunities, while realizing a vision. Sharia insurance products cover 4,444 different products, namely insurance products with 4,444 savings items and 4,444 non-saving insurance products. Non-savings insurance products cover 4,444 individuals' health, personal accident and personal Al-Khairat. AlKhairat is for those who intend to replace the heirs if the participant experiences death during the agreement period (Ramadhani, 2015). To improve their products, many insurance companies are innovating by introducing new features, such as health insurance. Facilitate public access to insurance, especially for health insurance. Keywords: Insurance, Marketing Strategy, Sharia Insurance Products

Peran Pendidikan Agama Islam terhadap Akhlakul Karimah Anak

This study aims to explore the concept of morality and Muslim personality according to the book of Akhlak Li Al-Banin. The research uses a qualitative approach with a literature study approach. The results of the document analysis show that: 1) morals of karimah include several aspects starting from morals towards Allah, morals towards the Prophet Muhammad SAW, morals towards mothers, morals towards fathers, morals towards sisters, morality towards brothers, morals towards relatives, towards assistants, morals towards people who hurt him, morals towards neighbors, morals towards teachers, and morals towards friends. 2) The factors forming the Muslim personality are internal and external factors (education), nature, taufik and guidance. 3) The Muslim personality has special characteristics both in relation to God (morals to God), relationships to apostles (morals to apostles) and relationships with fellow humans (morals to fellow humans). Akhlakul karimah is an implication for the formation of a Muslim personality who is obedient to Allah, the Apostle, and family. It is recommended that moral education in children should start early, before the character and personality of a child who is still holy is colored by environmental influences that are not necessarily parallel to religious guidance; 2) Everyone must equip himself with the Muslim personality, both through formal and non-formal education.

Kaidah Fiqih Bila yang Halal Bercampur dengan yang Haram

This article discusses the kaidah fiqhiyyah / general rules of fiqh that explain the case "When something halal is mixed with something haram". The rules that are the subject of study are the rules that are raised by Imam Shafi'i in the book of Al-Umm, "every thing that is forbidden is mixed with what is lawful and cannot be distinguished/separated between the two, then everything is haram/unlawful." And a derivative of that rule. This article discusses the arguments for the rules, the meaning of the rules, examples of the rules and things that are excluded from the rules. In this study the data obtained through a literature review and processed using a descriptive-comparative method. This study aims to find the meaning of a fiqh rule and find out the origins / arguments and the extent of the scope of the rules discussed.

Pendidikan Karakter Dalam Perspektif Psikologi Transpersonal Islam

The problem in this study is the lack of research that links character education to the psychology of transpersonal Islam. To discuss the matter, the purpose of this research is to know the education of character in psychology in general and in the psychological perspective of transpersonal Islam. Transpersonal psychology tries to link with a higher soul, a transatory experience, which in time imbues knowledge by intuition and comes to true nature. And that true nature is the recognition of a higher soul. In this case is god. In Islam, it means god.