Pengaruh Strategi Positioning terhadap Keputusan Pembelian Produk Asuransi Jiwasraya

2022 ◽  
Vol 21 (1) ◽  
pp. 14-24
Author(s):  
Sindi Sindi ◽  
Nuri Aslami
Keyword(s):  
Life Insurance ◽  
Study Data ◽  
Purchase Decision ◽  
Target Market ◽  
Purchasing Decisions ◽  
Product Positioning ◽  
Library Research ◽  
Positioning Strategy

The purpose of this study is to identify and analyze the effect of product positioning strategy, price and service on consumer purchasing decisions on life insurance. This research is a library research. This research is a type of research that tries to collect data from literature studies. The first step of this research is to collect and study data from the same research by previous researchers . The results of this study indicate that products, prices and services have a significant effect on consumers' purchasing decisions on life insurance. The positioning strategy in making the decision to purchase life insurance products is positive. The company determines its target market, which includes all consumers as a whole. Meanwhile, the company's positioning strategy always prioritizes the interests of consumers, affordable product prices, and provides benefits. Keywords: Positioning strategy, Purchase decision, Influence

The Influence of Trust, Security and Service Quality toward Purchase Decision at Lazada

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
KURNIANTO AJI PRASETYO
Keyword(s):  
Service Quality ◽  
Multiple Regression ◽  
Sampling Method ◽  
Study Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Software ◽  
Convenience Sampling ◽  
Customer Trust

The purpose of this study is to find out and analyze customer trust, service, and servicequality on purchasing decisions at Lazada.co.id. Sample in this study there are 120respondents who are customers at Lazada.co.id. Convenience sampling method indetermining the sample of this study. Data were analyzed using multiple regression withSPSS version 25 statistical software. The results of this study indicate that, (1) Customertrust in the purchase results at Lazada.co.id. (2) Security of the purchase results atLazada.co.id. (3) Positive service quality for purchasing decisions at Lazada

scholarly journals Competitive Advantage Through Positioning Strategy ith Indirect Effects: Study Of Outlet Business In Rest Area Jakarta-Cikampek Toll Road West Java Indonesia

2021 ◽  
Vol 2 (3) ◽  
pp. 697-709
Author(s):  
Joseph M.J.Renwarin
Keyword(s):  
Group Discussion ◽  
Purchase Decision ◽  
Business Owner ◽  
Exploratory Research ◽  
Purchasing Decisions ◽  
West Java ◽  
Toll Road ◽  
Positioning Strategy ◽  
Influential Variable ◽  
The Impact

The objective of this paper is give analysis about current condition of businesses in rest area at toll road in the West Java. The destination of toll road divided by two point, the first, to Bandung city through access to center Java by south Java island route and the second, to Cirebon city through access to center Java by north Java island route. The impact of the open new access is have many opportunities business in the rest area. Every business owner and management try to create the best strategies for sustain by the  increase of  revenue. Starbuck is one of the sucsess outlets in that. Therefore, this research try to find the impact of importance, communicability and affordability on customer purchase decision.  The methodology of this research is exploratory research with the object of research is the customers of Starbuck outlet in rest area KM 19 as the respondents.  The datas collecting from focus group discussion (FGD), some interviews to manager, questionare disbursement. The results of research are the influence purchasing decisions at point of r table numbers R of 0.639 is obtained. The communicability is the big influential variable on customer purchase decision.

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU AS

2020 ◽  
Vol 22 (1) ◽  
pp. 101-120
Author(s):  
Mohammad Nauval Hidayatullah
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Processing Technique ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Business Faculty ◽  
Library Research ◽  
Independent Variable ◽  
Variable Influence

Abstract: The purpose of this study was to determine the effect of the promotion mix consisting of advertising (X1), personal selling (X2), sales promotion (X3), and public relations (X4) both simultan and partial on purchasing decisions (Y) and also to find out the promotion mix of the biggest variable influence on US cellular card student students, Faculty of Economics and Business, Airlangga University. The population of this research is students of the Faculty of Economics and Business, Airlangga University. The method used in this study was purposive sampling, by 50 respondents and the study was conducted in December 2016 The data collecting methode were collecting kuesioner and library research. The Data Processing technique was used software of SPSS version 16.0 windows used scale of likert. The result of this research from F test (Simultan) proved the advertising (X1), personal selling (X2), sales promotion (X3), and public relations (X4) had an signifikan effect towards purchase decision (Y) of college students user AS card cellular at Economics and Business Faculty Airlangga University. It can be concluded from the fourth independent variable which has the biggest influence on purchasing decisions (Y) US mobile card user students at the Faculty of Economics and Business, Airlangga University are personal selling (X2). Keyword(s): Promotion mix and Purchase Decision

scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA TERBIT KUNINGAN (SURVEY PADA KONSUMEN TOSERBA TERBIT KUNINGAN)

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Yessi Mariana Usti ◽  
Lili Karmela Fitriani
Keyword(s):  
Descriptive Analysis ◽  
Sample Selection ◽  
Study Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Selection Technique ◽  
Purchasing Decision ◽  
The Road ◽  
On The Road

This research arises the decline in sales during the period of last 5 years on Toserba Terbit who are on the road Sudirman No.02 Kuningan. Based on the results of previous studies, the consumer purchasing decision can be influenced by Store Atmosphere such Exterior, General Interior, Store Layout and Interior Display. But it turns out there is a contradiction with the condition that occurs in the field, namely the decline in consumer purchasing decisions on Toserba Terbit Kuningan. It can be shown by the decline in sales during the period of last 5 years. The purpose of this study was to determine the influence of variables such as Store Atmosphere Exterior, General Interior, Store Layout and Interior Display the consumer buying decision at Toserba Terbit Kuningan is conducted a survey on consumers of Toserba Terbit Kuningan. In this study, data was collected by using questionnaire tools. Its population is consumers of Toserba Terbit Kuningan. The method used in this research is descriptive analysis method with a sample size of 100 respondents. Sample selection technique uses accidental sampling. To Acquire variable data of X1 (Exterior), X2 (General Interior), X3 (Store Layout), X4 (Interior Display) and Y (Purchase Decision), the study uses the instrument test, the classical assumption test, coefficient determination test, multiple regression analysis, hypothesis testing through t test. The results show that Exterior, General Interior, Store Layout and Interior Display have positive and significant impact on the Consumer Purchasing Decision of Toserba Terbit Kuningan. Keywords: Exterior, General Interior, Store Layout, Interior Display and Consumer Purchase Decision

STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Metdi Permadi ◽  
Siti Maryam ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Comparative Method ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Homogeneity Analysis ◽  
Significant Difference

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table

Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Produk Sidomuncul

2021 ◽  
Vol 4 (1) ◽  
pp. 641-647
Author(s):  
Ahmad Ulil Albab Al Umar ◽  
Muammar Taufiqi Lutfi Mustofa ◽  
Dessy Fitria ◽  
Alfia Miftakhul Jannah ◽  
Yusvita Nena Arinta
Keyword(s):  
Linear Regression ◽  
T Test ◽  
Purchase Decision ◽  
Care Hospital ◽  
Expiration Date ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Halal Food ◽  
Quantitative Descriptive ◽  
A Company

The halal industry is very developed lately. The halal lifestyle that is currently trending in Indonesia consists of the Islamic financial sector, halal food, halal travel, halal clothing, halal recreation, and halal media, halal medicines, halal medical care (hospital), and halal cosmetics. For example, a pharmaceutical industry such as Sidomuncul. Sidomuncul is a company that has the most halal products at this time. This study aims to partially examine the effect of the halal label and the expiration date on purchasing decisions. Then simultaneously analyze the effect of the halal label and the expiration date on Sidomuncul purchasing decisions. This research is quantitative descriptive research. The method in this research uses multiple linear regression with SPSS 25. The population in this study are all people who buy Sidomuncul products, while the sample in this study was determined by 50 respondents. The results of this study resulted in a significant t-test value of 0,000, which means partially the halal label has a significant effect on purchasing decisions, the expiration date resulted in a significant t-test value of 0,006, which means partially expiration date has a significant effect on the Sidomuncul product purchase decision, and simultaneously the halal label and expiration date affect the Sidomuncul product purchase decision.

ADAB PEMBELAJARAN AL-QURAN: STUDI KITAB AT-TIBYAN FI ADABI HAMALATIL QURAN

2020 ◽  
Vol 18 (2) ◽  
pp. 219
Author(s):  
Ismail Ismail ◽  
Abdulloh Hamid
Keyword(s):  
Data Collection ◽  
Research Methods ◽  
Secondary Data ◽  
Study Data ◽  
Library Research ◽  
The Face ◽  
Using Data

This research is an attempt to know the courtesy reading the Quran in the book of At-Tibyan fi Adabi Hamalatil Quran by Imam Nawawi. The question that is to be answered through this study is (1) how the courtesy to read Al-Quran in the book At-Tibyan, (2) How does the relevance of courtesy to read the Qur'an in the book of At-Tibyan in contemporary times? The research methods use library research. This study is conducted using data collection techniques by conducting observations on certain sources, seeking, studying books, articles, journals, theses or others related to this study. Data collection is divided into two sources, namely primary and secondary data. Then the data are analyzed using descriptive and contextual methods. The results show that courtesy reading the Quran in the book of At-Tibyan fi Adabi Hamalatil Quran includes: Solemn, sincere, ethical, clean and holy State, facing the Qibla, start with Ta'awudz. While the relevance of courtesy reading the Quran in the book of At-Tibyan fi Adabi Hamalatil Quran with the context of contemporary can be a solution in improving the manners of interacting with the Quran, especially in the face of today's characteristics or contemporary.

scholarly journals Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta)

2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Budi Istiyanto, Lailatan Nugroho
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Brand Image ◽  
Low Cost ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products

AbstractThis study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purchasing decisions LCGC car. Data collection techniques researchers did by observation and questionnaires directly by visiting the object of the research is to consumers who have made a purchase decision, especially type Agya LCGC car, AYLA, and Karimun Wagon R in Surakarta which would then be sampled. The data have been collected and tabulated and analyzed using multiple regression analysis.The results showed that the variables that significantly affect purchasing decisions is price and quality of products. While the variable Brand Image does not affect significantly. While the variables that affect predominantly variable price.Keyword: Brand Image, Price, Quality Product, Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh antara variable brand image, harga, dan kualitas produk terhadap keputusan pembelian mobil LCGC (Low Cost Green Car) baik secara partial maupun secara bersama-sama dan untuk mengetahui diantara variable brand image, harga, dan kualitas produk mana yang lebih berperan dalam mempengaruhi keputusan pembelian mobil LCGC. Teknik pengumpulan data peneliti lakukan dengan cara observasi dan penyebaran kuisioner secara langsung dengan cara mendatangi obyek penelitian yaitu kepada konsumen yang telah melakukan keputusan pembelian mobil LCGC terutama type AGYA,AYLA, dan Karimun Wagon R di wilayah Surakarta yang selanjutnya akan dijadikan sampel. Data yang telah terkumpul kemudian ditabulasi dan diolah dengan menggunakan analisis regresi berganda.Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi secara signifikan keputusan pembelian adalah harga dan kualitas produk. Sedangkan variabel Brand Image tidak mempengaruhi secara signifikan. Sedangkan variabel yang berpengaruh secara dominan adalah variabel harga.Kata kunci: Brand Image, Harga, Kualitas Produk, Keputusan Pembelian

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK

2017 ◽  
Vol 8 (1) ◽  
Author(s):  
MAKHDALEVA HANURA TAJUDIN ◽  
ADE SOFYAN MULAZID
Keyword(s):  
Regression Analysis ◽  
Statistical Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Purposive Sampling ◽  
Variable Quality

Abstrak. Pengaruh Promosi, Kepercayaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. Tujuan dari penelitian ini adalah untuk melihat pengaruh promosi, kepercayaan dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (mabrur) studi kasus Bank Syariah Mandiri KCP. Sawangan Kota Depok. Penelitian ini menggunakan purposive sampling dengan 100 responden yaitu nasabah yang menggunakan produk tabungan haji (mabrur). Data yang diolah dalam penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil, diperoleh persamaan regresi: 2.515 + 0.189X1 + 0.359X2 + 0.149X3 + e, berdasarkan analisis data statistik, indikator dalam penelitian ini valid dan variabel reliabel. Dalam uji asumsi klasik, tidak terjadi multikolinieritas dan heteroskedastisitas, serta data berdistribusi normal.Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel kualitas promosi, kepercayaan dan kesadaran merek berpengaruh signifikan terhadap keputusan pembelian.  Kata Kunci: Promosi, Kepercayaan, Kesadaran Merek dan Keputusan Pembelian. Abstarct. Effect Promotion, Trust and Brand Awareness Decision On Savings Products Customers Using The Hajj (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. The purpose of this study was to observe the effect of promotions, trust and brand awareness of the customer's decision to use a savings product Hajj (mabrur) case studies of Bank Syariah Mandiri KCP. Sawangan. This study using purposive sampling of 100 respondents, customers who use the product hajj savings (mabrur). The processed data in this study using multiple linear regression analysis. Based on the results, regression equation: 2,515 + 0.189X1 + 0.359X2 + 0.149X3 + e, based on statistical data analysis, indicators in this study is valid and reliable variable. In the classical assumption, does not happen multikolinieritas and heteroskedastisitas, as well as the normal distribution of data. The results showed that partial and simultaneous sale of variable quality, trust and brand awareness significantly influence purchasing decisions. Keywords: Promotions, Trust, Brand Awareness and Purchase Decision.

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