The Impact of Visibility on Trade: Evidence from the World Cup

2014 ◽  
Vol 22 (4) ◽  
pp. 759-782 ◽  
Author(s):  
Omer Bayar ◽  
Georg Schaur
Keyword(s):  
World Cup ◽  
The World ◽  
The Impact

MARKETING RESEARCH ON THE IMPACT OF THE WORLD CUP ON THE RESULTS OF THE RESTAURANT KAVIST

2020 ◽  
Author(s):  
Marta Iurevna Grigoryan ◽  
◽  
Yulia Adolfovna Kosikova ◽  
Keyword(s):  
Marketing Research ◽  
World Cup ◽  
Positive Information ◽  
Revenue Growth ◽  
The World ◽  
Average Revenue ◽  
Public Catering ◽  
Almost All ◽  
The Impact ◽  
The City

This article discusses the results of marketing research of the market of public catering enterprises. In 2018, Russia was the mistress of the world championship on football. This event could not but affect the attendance of catering establishments in the cities hosting fans. Almost all restaurateurs agree on one thing - the championship had a great impact on business. On average, revenue growth in restaurants and bars in Moscow ranged from 10% on the outskirts of the city and up to 150% in the center. Beer sales have increased significantly. The staff has increased and improved qualitatively. This laid the Foundation for the further growth of the popularity of Russia, as satisfied customers will transmit positive information in their homeland, inviting more and more tourists to visit us.

TOWARD ANALYZING THE IMPACT OF ADVERTISEMENT BILLBOARDS ON SOCCER TELECAST VIEWERS

2010 ◽  
Vol 09 (03) ◽  
pp. 241-269 ◽  
Author(s):  
SUPRIO DAS ◽  
SHAMIK SURAL ◽  
ARUN K. MAJUMDAR
Keyword(s):  
World Cup ◽  
Second Stage ◽  
Set Membership ◽  
The World ◽  
Potential Impact ◽  
Visual Impact ◽  
Two Parameters ◽  
The Impact ◽  
A Company ◽  
Level Analysis

Important soccer tournaments like the World Cup and the European Cup are broadcast to billions of people across the world. Therefore, advertising through billboards surrounding the playing arena in a soccer match is very attractive for promoting the brand image of a company. Analysis of strength and weakness of such an advertisement is helpful for the sponsors since a lot of money is spent on it and due to its potential impact on a large number of viewers at the same time. In this paper, we present a two-stage fuzzy system for analyzing the visual impact of advertisement billboards in soccer telecasts. In the first stage, visual impact of each shot is evaluated. Two parameters, namely, size and duration, of the billboards are considered in the fuzzy rules. After the shot level analysis, results are combined in the second stage to derive an overall visual impact. In both the stages, parameters of the fuzzy set membership functions are tuned using the Particle Swarm Optimization algorithm. The results have been compared against a user survey.

scholarly journals Os jogos sociais nas cidades dos megaeventos esportivos: Etnografia em redes e sociabilidades políticas efervescentes, no contexto de Porto Alegre-RS

ILUMINURAS ◽  
2011 ◽  
Vol 12 (27) ◽  
Author(s):  
Anelise Gutterres
Keyword(s):  
Social Network ◽  
Porto Alegre ◽  
World Cup ◽  
Urban Dynamics ◽  
Mega Events ◽  
Political Networks ◽  
The World ◽  
The Impact ◽  
The City

Esse ensaio apresenta a experiência do trabalho com redes de negociação e resistência em contextos urbanos.Partindo da disciplina antropológica e das pesquisas em torno do fenômeno da cidade é discutido a relevância das redes sociais para o fluxo de trocas - formador de vínculopolíticos e partidários - no estudo do impacto de eventos como a Copa do Mundo, em Porto Alegre.Palavras chave: Ritmos temporais e megaeventos. Sociabilidade. Rede política. Dinâmicas urbanas. The politics sociability in the cities of mega-events: Ethnography of social network in the context of Porto Alegre- RS Abstract This essay presents the experience of working with networks of negotiation and resistance in urban contexts.From within of anthropology and of the studies about the city is discussing the relevance ofsocial networks for the flow of exchange - moulder of political links andmembers of a paty - for the study of the impact of events like the World Cup in Porto Alegre.Keywords: Time rhythm and mega events. Sociability. Political networks. Urban dynamics.

scholarly journals A Time Series Analysis of the Impact of International Sporting Events on International Arrivals: Melbourne, Australia and Jamaica

2016 ◽  
Vol 8 (6) ◽  
pp. 267
Author(s):  
Twila-Mae Logan ◽  
Eritha Huntley Lewis ◽  
Clive Scott
Keyword(s):  
Sporting Events ◽  
World Cup ◽  
Independent Variables ◽  
Sporting Event ◽  
International Tourist ◽  
The World ◽  
Australian Case ◽  
Using Data ◽  
Commonwealth Games ◽  
The Impact

This study examines changes in international tourist arrivals in Melbourne, Australia after the 2006 Commonwealth Games, and tourist arrivals in Jamaica after the 2007 Cricket World Cup matches to answer the questions: do international arrivals increase as a result of hosting a large sporting event, and how long is the impact sustained over the post-event period? Using data prior to the Games, autoregressive models with independent variables were used to model these series. The differences between the actual and predicted series after the Games were attributed to shocks caused by hosting the Commonwealth Games. In the Australian case, the results indicate that after the Games, international arrivals were marginally higher than before the Games. In the Jamaican case, the data indicate that while there was an increase in international tourist arrivals for the event, the international tourist arrivals from non-traditional countries increased after the World Cup Cricket matches.

scholarly journals Scoring Lifestyle Medicine Goals With FIFA 2022—An Opportunity to Strike Big!

2021 ◽  
pp. 155982762110265
Author(s):  
Sathyanarayanan Doraiswamy ◽  
Sohaila Cheema ◽  
Javaid I. Sheikh ◽  
Ravinder Mamtani
Keyword(s):  
Large Scale ◽  
Healthy Lifestyle ◽  
Healthy Lifestyles ◽  
Positive Health ◽  
World Cup ◽  
Lifestyle Medicine ◽  
Fifa World Cup ◽  
The World ◽  
The Impact

Qatar is one of the few countries in the world with a dedicated national sports day. Qatar believes that sport is one of the best tools to promote a healthy lifestyle to help curb the growing burden of non-communicable diseases (NCDs). With the well-established positive health effects of soccer on cardiovascular, metabolic, and musculoskeletal conditions, the vision of the FIFA World Cup 2022™ hosted by Qatar to use the power of soccer to “open the door of an amazing world experience” is praiseworthy. With NCDs accounting for 70% of deaths in Qatar, there exists a perfect opportunity to promote healthy lifestyles to prevent, treat, and reverse NCDs. We believe that the FIFA World Cup 2022™ presents an opportunity that could contribute to generating valuable evidence on the lifestyle benefits of such large-scale events. This event comes at an opportune moment for countries in the region to make their health systems lifestyle-sensitive. FIFA World Cup 2022™ could just be the tipping point in the region that establishes the role of sports in mitigating the burden of NCDs. With the impact of COVID-19 on persons with pre-existing NCDs, the urgency for addressing the “syndemic” cannot be overemphasized and sport can be the lifestyle medicine.

Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data

2018 ◽  
Vol 19 (3) ◽  
pp. 258-275 ◽  
Author(s):  
Yan Feng ◽  
Jia Lu ◽  
Yeujun Yoon
Keyword(s):  
Sports Fans ◽  
World Cup ◽  
Content Type ◽  
Sports Teams ◽  
Sports Events ◽  
The World ◽  
International Event ◽  
Soccer Fans ◽  
The Impact ◽  
Super League

PurposeExperiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed with the performance of their domestic league teams after the World Cup event, while more people might be attracted to watch a soccer game because of their increased interest in soccer games. The purpose of this paper is to investigate how the international sports event (i.e. the World Cup) influences the demand of the domestic sports league games in the non-hosting country.Design/methodology/approachTo test these antithetical hypotheses, the authors collect the Chinese Super League game-level data from 2004 to 2011. For analysis, the authors propose two empirical models rigorously developed based on previous sports marketing theories.FindingsThe findings are surprising compared to previous studies for the hosting countries or countries that performed spectacularly during the World Cup tournaments. The authors find that the international event negatively influences the attendance of domestic games. Specifically, it gives salience to the competitive quality of a match and helps enhance the impact of star players. Furthermore, the authors find evidence of dynamic effects of the international event.Originality/valueThe study contributes to the previous sports literatures by expanding our understanding of the effect of international sports events. Particularly, the results shed light on international events’ impact on the domestic sports league demand in more general conditions based on its influence on people’s behavior, rather than focusing on the effect caused by facility development or dramatic performance during the international event.

Looking Ahead to 2022

2020 ◽  
pp. 239-256
Author(s):  
Kristian Coates Ulrichsen
Keyword(s):  
Political Risk ◽  
World Cup ◽  
Fifa World Cup ◽  
International Labor ◽  
The World ◽  
Related Aspect ◽  
Gulf Crisis ◽  
The Impact

This concluding chapter to Qatar and the Gulf Crisis examines how the 2022 FIFA World Cup became embroiled in the war of ‘fake’ narratives that characterized the opening weeks and months of the blockade. This occurred as individuals and entities with links to blockading states sought to foment an impression of political risk and instability that would require FIFA to strip the tournament from Qatar or share it among other regional hosts. A related aspect of the impact of the blockade was the widespread pirating of broadcasting rights held by Qatar’s beIN Sports by a Saudi-based entity demonstratively labeling itself BeoutQ. The chapter also explores how Qatari officials pushed back against the criticism and sought to use the World Cup as a catalyst for more systemic changes that have drawn cautious approval from international labor bodies.

Sign in / Sign up

Export Citation Format

Share Document