The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach

<p>Understanding Consumer’s preferences on attributes of cigarettes market is the first step to successful marketing strategies. The goal of this article is to explore the preferences of the smokers and to determine the way consumers perceive the importance of cigarettes attributes using conjoint analysis. Research was conducted on a sample of 416 users of cigarettes in Sudan and data were collected using a structured questionnaire. By implementing conjoint analysis, the current study investigates how consumers do tradeoff between preferences of number of attributes and the importance they attached to each of these cigarettes' attributes. The four attributes that are dealt within this study are the social status, availability, quality and price of cigarettes. Though the preferences of the various consumers vary, the results show that while price, quality and availability are important attributes, the social status is the most preferred attribute in the cigarettes industry in Sudan. The findings of the current study provide essential implications for marketers in developing future marketing strategies and for investment in this sector.<strong></strong></p>

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The ideal strawberry jam attributes based on consumer preferences: A conjoint analysis approach

2010 International Conference on Networking and Information Technology ◽

10.1109/icnit.2010.5508446 ◽

2010 ◽

Author(s):

Maria Azucena B. Lubrica ◽

Marie Klondy T. Dag

Keyword(s):

Conjoint Analysis ◽

Consumer Preferences ◽

Analysis Approach ◽

The Ideal

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The Consumer Preferences for New Sumatran Camphor Essential Oil-based Products using a Conjoint Analysis Approach

IOP Conference Series Earth and Environmental Science ◽

10.1088/1755-1315/715/1/012078 ◽

2021 ◽

Vol 715 (1) ◽

pp. 012078

Author(s):

C R Kholibrina ◽

A Aswandi

Keyword(s):

Essential Oil ◽

Conjoint Analysis ◽

Consumer Preferences ◽

Analysis Approach

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Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Foods ◽

10.3390/foods10061382 ◽

2021 ◽

Vol 10 (6) ◽

pp. 1382

Author(s):

Ardvin Kester S. Ong ◽

Yogi Tri Prasetyo ◽

Ma. Althea Deniella C. Libiran ◽

Yuanne Mae A. Lontoc ◽

Joyce Anne V. Lunaria ◽

...

Keyword(s):

Conjoint Analysis ◽

Consumer Preferences ◽

Orthogonal Design ◽

Consumer Preference ◽

Analysis Approach ◽

Cream Cheese ◽

Preference Analysis ◽

Price Range ◽

Consumer Preference Analysis

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Management & Marketing ◽

10.2478/mmcks-2018-0022 ◽

2018 ◽

Vol 13 (3) ◽

pp. 1051-1063 ◽

Cited By ~ 1

Author(s):

Michael Adu Kwarteng ◽

Michal Pilík ◽

Eva Juřičková

Keyword(s):

Czech Republic ◽

Cost Saving ◽

Conjoint Analysis ◽

Consumer Choice ◽

Consumer Preferences ◽

Consumer Preference ◽

Online Purchases ◽

Goods Market ◽

Motivating Factor ◽

Used Goods

Abstract The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers’ inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product’s ‘number of years in use’ is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

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The consumer preferences for new styrax based perfume products using a conjoint analysis approach

IOP Conference Series Materials Science and Engineering ◽

10.1088/1757-899x/935/1/012016 ◽

2020 ◽

Vol 935 ◽

pp. 012016

Author(s):

C R Kholibrina ◽

A Aswandi

Keyword(s):

Conjoint Analysis ◽

Consumer Preferences ◽

Analysis Approach

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Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies

Agricultural and Resource Economics Review ◽

10.1017/s1068280500004974 ◽

2013 ◽

Vol 42 (3) ◽

pp. 518-541 ◽

Cited By ~ 5

Author(s):

Benjamin L. Campbell ◽

Saneliso Mhlanga ◽

Isabelle Lesschaeve

Keyword(s):

Conjoint Analysis ◽

Quality Indicators ◽

Market Segmentation ◽

Consumer Preferences ◽

Marketing Strategies ◽

Plastic Packaging ◽

Segmentation Analysis ◽

Key Drivers ◽

Increasing Demand ◽

The Impact

Consumers in today's marketplace have seemingly endless choices with regards to produce. Peach growers and retailers in Ontario, Canada, have begun taking steps to increase demand for their products. This study investigates the impact of those strategies on the market. Using conjoint analysis and market simulations, we evaluate the peach market to identify key drivers of peach purchasing. The results indicate that the market is heterogeneous and that price, origin, and quality indicators are the most important drivers of purchases. Our simulations indicate that adoption of new plastic packaging by the industry is a viable strategy for increasing demand for local peaches.

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