Consumer Preferences for Cigarettes in Sudan-A Conjoint Analysis Approach

2016 ◽  
Vol 8 (3) ◽  
pp. 95
Author(s):  
Elfadil Timan Idriss
Keyword(s):  
Social Status ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
The Social ◽  
Structured Questionnaire ◽  
The Way

<p>Understanding Consumer’s preferences on attributes of cigarettes market is the first step to successful marketing strategies. The goal of this article is to explore the preferences of the smokers and to determine the way consumers perceive the importance of cigarettes attributes using conjoint analysis. Research was conducted on a sample of 416 users of cigarettes in Sudan and data were collected using a structured questionnaire. By implementing conjoint analysis, the current study investigates how consumers do tradeoff between preferences of number of attributes and the importance they attached to each of these cigarettes' attributes. The four attributes that are dealt within this study are the social status, availability, quality and price of cigarettes. Though the preferences of the various consumers vary, the results show that while price, quality and availability are important attributes, the social status is the most preferred attribute in the cigarettes industry in Sudan. The findings of the current study provide essential implications for marketers in developing future marketing strategies and for investment in this sector.<strong></strong></p>

Attention Sustainability Impact on Social Status in the Class

2020 ◽  
Vol 8 (1) ◽  
pp. 37-46
Author(s):  
Stanislava Varadinova
Keyword(s):  
Social Status ◽  
Communication Skills ◽  
School Dropout ◽  
Learning Material ◽  
Early School ◽  
The Social ◽  
The Creation ◽  
The Individual ◽  
The Way ◽  
Positive Environment

The attention sustainability and its impact of social status in the class are current issues concerning the field of education are the reasons for delay in assimilating the learning material and early school dropout. Behind both of those problems stand psychological causes such as low attention sustainability, poor communication skills and lack of positive environment. The presented article aims to prove that sustainability of attention directly influences the social status of students in the class, and hence their overall development and the way they feel in the group. Making efforts to increase students’ attention sustainability could lead to an increase in the social status of the student and hence the creation of a favorable and positive environment for the overall development of the individual.

scholarly journals Social Status of Nepalese Single Women and Perception on Remarriage: A Case Study of Pokhara Lekhnath Metropolitan City

2017 ◽  
Vol 3 (1) ◽  
pp. 49-58
Author(s):  
Surendra Tiwari ◽  
Sabitri Bhattarai
Keyword(s):  
Social Status ◽  
Single Women ◽  
Age Group ◽  
Economic Rights ◽  
Metropolitan City ◽  
Margin Of Error ◽  
The Social ◽  
The Family ◽  
Structured Questionnaire

The aim of this study is to examine the social status of Nepalese single women and their perception on remarriage. For this purpose, out of 157 respondents, 128 single women (7.3% margin of error and 90% Confidence level) of age 25 years to 80 years, from Pokhara Metropolitan City Ward No. 26 and 27 were interviewed purposively by using structured questionnaire. Descriptive statistics was used for the analysis of the data. Majority of single women were from age group of 40 years and above. Majority of them were illiterate and deprived from the political, social and economic participation. Major problems faced by the single women are economic hardship, family violence (especially mental tension given by the family and society), less freedom, deprivation of the social and economic rights and participations, less decision making roles and so on. Further, the majority of the single women had very little freedom to do something and go somewhere. It is also found that the land ownership has been transferred to them but it is due to legal provision after the death of husbands only. The result also shows that the single women faced the problem of loneliness. Majority of respondents think about remarriage without leaving children. It clearly shows that majority of the single women want to remarry not for physical pleasure but concerning about their safety, their children future and less economic burden. The study depicted that the barriers for the single women in social and religious participations have been changed slowly. It can be concluded that the social status of single women seems to be changing towards positive social status such as society has been liberal in their clothing and participation in various religious functions.

scholarly journals A Contemporary Approach of Las Meninas

2020 ◽  
Vol 7 (1) ◽  
pp. 137-149
Author(s):  
Irina-Andreea Stoleriu
Keyword(s):  
Social Status ◽  
Close Friend ◽  
Future Generations ◽  
Human Beings ◽  
Royal Family ◽  
The Social ◽  
History Of ◽  
Contemporary Approach ◽  
The Way ◽  
Contemporary Artists

The present study is meant to underline the importance of a famous work from the baroque period, Las Meninas, made by the painter Diego de Silva y Velásquez who has become a source of inspiration for future generations of artists. Numerous modern and contemporary artists have integrally or partially ”paraphrased” Velásquez’s composition by intercepting the portrait of revolutionary group for the time when it was created, extremely innovative regarding its compositional qualities and its hidden meanings which underlined the role and status of the artist in the context of a conservative society. Thus, the painting becomes the living proof of the way in which the artist manages to overcome the limitations of the social status of ordinary human beings, by portraying himself as a close friend of the royal family and by opening, through this type of representation, an important chapter in the history of portraiture.

scholarly journals PREFERENSI KONSUMEN TERHADAP BUAH-BUAHAN DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 301
Author(s):  
Riski Tuan Abda’u ◽  
Bustanul Arifin ◽  
Muhammad Ibnu
Keyword(s):  
Young People ◽  
Key Words ◽  
Conjoint Analysis ◽  
Social Factors ◽  
Consumer Preferences ◽  
Survey Method ◽  
Personal Factors ◽  
Fruit Consumption ◽  
Nutrient Adequacy ◽  
The Social

Fruit consumption in Indonesia, especially in Lampung Province, has not reached the Nutrient Adequacy Ratio (NAR) yet, and this threatens the health of young people in the future.  Efforts to improve the consumption begin by analyzing the influence of social and personal factors then evaluate consumer preferences for fruits in Bandar Lampung.  The consumer preferences explained by different attributes combination for several fruits, such as mangoes, oranges, and bananas.  Data were collected with the survey method to 100 respondents.  Social factors significantly influence fruit consumption.  The social factors relate to the influence of other peoples that affects fruits consumptions.  Price is an essential attribute considered by consumers when choosing fruits.  Consumers prefer cheap fruits, sweet tasted, small, and clean skinned. Key words: conjoint analysis, consumption, fruit, preferences

Taal- en Sprekersbeoordeling Binnen En Buiten De Eigen Groep

1983 ◽  
Vol 17 ◽  
pp. 28-57
Author(s):  
Jan Berenst
Keyword(s):  
Social Identity ◽  
Social Status ◽  
Speech Acts ◽  
Intergroup Interaction ◽  
Language Varieties ◽  
Language Variety ◽  
The Social ◽  
Politeness Strategies ◽  
The City ◽  
The Way

Social status of and solidarity between participants in interaction are important for the way in which they formulate speech acts. The use of a particular language variety functions as a cue for the assessment of status and solidarity in intergroup interaction between strangers: speakers of a language variety are evaluated on these dimensions because of their use of that variety. In our research we compared the evaluations of language varieties, made by speakers of those varieties and made by relevant outgroups. Discongruency in evaluations is likely to prevent a smooth interaction between participants. Agreement in .evaluation can be the basis for a mutual nonproblematic interpretation of the interaction. Perceived differences between speakers can explain the use of certain accommodation strategies and politeness strategies. Our research concentrated on two accent varieties in relation to standard Dutch (AN), an ethnic variety Moluccan Dutch (MN) , and a regional variety Groningen Dutch (GN). There appeared to be interesting differences in the evaluations between the two accent groups in the city of Groningen. The Moluccan group evaluated the Correctness of MN and the Social Status of the MN-speaker more positively than the others did. The speakers of the regional GN however agreed with the AN-speakers about the low evaluation of GN and its speaker on this dimension. Moreover it turned out that the Moluccan group (by comparison) gave preference to the Moluccan speaker on the dimension of Solidarity, but that the GN-group preferred the AN-speaker. This result was similar to the degree of identification with speaker and language: the MN-group mostly with the MN-speaker, the GN-group with the AN-speaker. It is argued that these differences are the result of differences in the perception of the social identity of the groups.

scholarly journals Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1382
Author(s):  
Ardvin Kester S. Ong ◽  
Yogi Tri Prasetyo ◽  
Ma. Althea Deniella C. Libiran ◽  
Yuanne Mae A. Lontoc ◽  
Joyce Anne V. Lunaria ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Orthogonal Design ◽  
Consumer Preference ◽  
Analysis Approach ◽  
Cream Cheese ◽  
Preference Analysis ◽  
Price Range ◽  
Consumer Preference Analysis

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

Sign in / Sign up

Export Citation Format

Share Document