Measuring Up
This article presents an overview of the Malcolm Baldrige National Quality Award program. The award program was launched by Congress when it passed the Malcolm Baldrige National Quality Improvement Act of 1987. The act and the award it created were named for Ronald Reagan’s first Secretary of Commerce, who was killed in July 1987. The purpose of this award is to recognize outstanding, well-managed companies to set a standard of competitive excellence for American enterprises in the global economy. Applicants complete an application that makes them take stock of their critical practices—in management, employee relations, customer focus, and other key areas of business operations. The application, which reflects principles known as the Baldrige Criteria, invites a company to look at itself methodically to recognize what it is doing well and to find areas where improvement is possible. Although winning the award is prestigious, the more fundamental value lies in structuring a company’s culture and practices to deserve it.