Part-Worth Utilities of Gestalt Principles for Product Esthetics: A Case Study of a Bottle Silhouette

2016 ◽  
Vol 138 (8) ◽  
Author(s):  
Ambrosio Valencia-Romero ◽  
José E. Lugo
Keyword(s):  
Multinomial Logistic Regression ◽  
Mixed Logit ◽  
Random Coefficients ◽  
Product Form ◽  
Design Teams ◽  
Gestalt Principles ◽  
Form And Function ◽  
Gradient Based ◽  
And Function

Reaching a balance between product form and function is one of the main challenges of design teams. When users make choices among products with similar functionality and price, esthetics becomes a decisive factor, and understanding how they are perceived through the product form can allow designers to create new designs with more appealing shapes. Gestalt principles explain how subjects group elements of a shape and devise them as a whole, and recent research has proposed their quantification for evaluation of esthetics. This work examines a previous methodology to quantify Gestalt principles of 2D product representations, in particular, expressions to measure the principles of symmetry, parallelism, and continuity are applied to parameterized forms, with a generic bottle silhouette as case study. First, the representation is divided into key atomistic elements, which are generated through cubic Bézier curves. Then, the quantifications of symmetry, parallelism, and continuity, in conjunction with gradient-based optimization, are used on these forms to generate bottle silhouettes with combinations of high and low levels of each principle. The resulting designs were submitted to a discrete choice study in which respondents selected the bottle silhouettes they found more appealing. The preference data were analyzed with both fixed and random coefficients multinomial logistic regression (mixed logit) to determine the part-worth utility of each Gestalt principle over esthetic preferences. In conclusion, the results show differences in the utility estimates of symmetry, parallelism, and continuity, and implications for designers are discussed.

Retail Suburbanization, Modernization, and Growth in Sydney during Australia’s Postwar Boom

2021 ◽  
pp. 009614422110236
Author(s):  
Matthew Bailey
Keyword(s):  
Capital City ◽  
Growth Strategies ◽  
Capital Cities ◽  
Form And Function ◽  
Urban Core ◽  
Socially Constructed ◽  
And Function ◽  
Retail Formats ◽  
Car Driving

This article uses Sydney as a case study to examine the process of retail decentralization during Australia’s postwar boom, showing how the form and function of capital city retailing changed completely in just a couple of decades. Suburban migration, the emergence of mobile car-driving consumers, socially constructed gender roles, the ongoing importance of public transport networks, planning regimes that sought to concentrate development in designated zones, and business growth strategies that deployed retail formats developed in America all played a role in shaping the form and function of Australian retailing during the postwar boom. In the process, the retail geographies of Australia’s capital cities were transformed from highly centralized distribution structures dominated by the urban core, to decentralized landscapes of retail clusters featuring modern retail forms like the supermarket and shopping center that would come to define Australian retailing for the remainder of the century.

Imaginations of post-suburbia: Suburban change and imaginative practices in Auckland, New Zealand

Urban Studies ◽  
2018 ◽  
Vol 56 (5) ◽  
pp. 1042-1060 ◽  
Author(s):  
Cameron Johnson ◽  
Tom Baker ◽  
Francis L Collins
Keyword(s):  
New Zealand ◽  
Form And Function ◽  
And Function

Imaginative practices are central to ongoing transformations in the form and function of suburbia. In recent years, urban scholars have focused increasing attention on the concept and process of ‘post-suburbanisation’ to understand contemporary suburbs, yet imaginaries and imaginative practices have been largely absent in their analyses. This paper examines the role of imaginative practices in post-suburban change. Through a case study of Auckland, New Zealand, the paper examines three key domains of imaginative practice – visions, problems and trajectories – implicated in the production of post-suburbia. It argues that understandings of post-suburbanisation will be enhanced by an appreciation of both the material and imaginative dimensions of suburban transformation.

Product Form Evolution

2011 ◽  
pp. 499-512 ◽  
Author(s):  
Andrew Muir Wood ◽  
James Moultrie ◽  
Claudia Eckert
Keyword(s):  
Product Design ◽  
Development Strategies ◽  
Consumer Perception ◽  
Product Form ◽  
Design Teams ◽  
Design Strategies ◽  
Structured Interviews ◽  
Product Forms ◽  
Over Time

Companies are coming round to the idea that function and form are complimentary factors in improving the user’s experience of a product and competing in today’s saturated consumer goods markets. However, consumer perception of form is constantly changing, and this manifests itself in the evolving forms of the products that they adopt. From clothes to cameras to cars, change in form is inevitable, and design teams must account for these trends in their product design and development strategies. Through literature, semi-structured interviews with design and trend practitioners, and an archival case study of mobile phone evolution, the authors have developed theories about the continuities that occur in product forms over time, and the forces that can disrupt this behaviour. They then go on to suggest how this view of form as evolving trajectories can benefit future product design strategies.

scholarly journals A framework for experimental scenarios of global change in marine systems using coral reefs as a case study

2020 ◽  
Vol 7 (1) ◽  
pp. 191118 ◽  
Author(s):  
Nathan R. Geraldi ◽  
Shannon G. Klein ◽  
Andrea Anton ◽  
Carlos M. Duarte
Keyword(s):  
Marine Ecosystems ◽  
Ocean Warming ◽  
Future Scenarios ◽  
Marine Systems ◽  
Form And Function ◽  
Manipulative Experiments ◽  
Experimental Base ◽  
And Function ◽  
Local Variability

Understanding the consequences of rising CO 2 and warming on marine ecosystems is a pressing issue in ecology. Manipulative experiments that assess responses of biota to future ocean warming and acidification conditions form a necessary basis for expectations on how marine taxa may respond. Although designing experiments in the context of local variability is most appropriate, local temperature and CO 2 characteristics are often unknown as such measures necessitate significant resources, and even less is known about local future scenarios. To help address these issues, we summarize current uncertainties in CO 2 emission trajectories and climate sensitivity, examine region-specific changes in the ocean, and present a straightforward global framework to guide experimental designs. We advocate for the inclusion of multiple plausible future scenarios of predicted levels of ocean warming and acidification in forthcoming experimental research. Growing a robust experimental base is crucial to understanding the prospect form and function of marine ecosystems in the Anthropocene.

Spindle Whorls from El Purgatorio, Peru, and Their Socioeconomic Implications

2016 ◽  
Vol 27 (3) ◽  
pp. 414-429 ◽  
Author(s):  
Melissa Vogel ◽  
Kristin Buhrow ◽  
Caroline Cornish
Keyword(s):  
Capital City ◽  
Form And Function ◽  
Spindle Whorls ◽  
The Subject ◽  
And Function ◽  
Archaeological Analysis ◽  
Exchange Patterns ◽  
Spindle Whorl ◽  
Insight Into

In the Andean region, spindle whorls have been the subject of archaeological analysis less often than other artifact classes, such as pottery. Nevertheless, spindle whorls may have much more to contribute to archaeological interpretations of production, status, and exchange patterns than previously acknowledged. The case study presented here examines the spindle whorl collection from the site of El Purgatorio, Peru, the capital city of the Casma polity (ca. A.D. 700–1400). Spindle whorls were not only expertly crafted utilitarian tools for spinning yarn, but also items of personal adornment, symbols of wealth or status, and possible indicators of intra-polity exchange patterns. The analysis of spindle whorls in regard to form and function provides insight into Casma social and economic organization. The spindle whorls discovered at El Purgatorio also reflect varying degrees of standardization and technical knowledge, suggesting that at least some may have been manufactured by specialists in metallurgical and ceramic workshops.

Supply chain typology for configuring cost-efficient tracking in fashion logistics

2015 ◽  
Vol 26 (1) ◽  
pp. 42-60 ◽  
Author(s):  
Ville Hinkka ◽  
Maiju Häkkinen ◽  
Jan Holmström ◽  
Kary Främling
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Radio Frequency Identification ◽  
Design Theory ◽  
Design Parameters ◽  
Fashion Industry ◽  
Content Type ◽  
Form And Function ◽  
And Function

Purpose – The purpose of this paper is to propose a typology of radio frequency identification (RFID)-based tracking solution designs to fit differing fashion supply chains. The typology is presented as principles of form and function contributing toward a design theory of configurable RFID tracking for fashion logistics. Design/methodology/approach – The typology is developed based on a case study of a logistics service provider (LSP) interested in designing a tracking solution for different customers in fashion logistics. In addition to the LSP, four fashion retailers were involved in the study. The case study was carried out using a review of existing RFID tracking implementations in the fashion industry, analysis of an RFID tracking pilot conducted by the case company, and interviews with representatives of the retailers. Findings – By varying three design parameters (place of tagging, place of tracking start and place of tracking end) a tracking solution can be configured to fit the requirements and constraints of different fashion supply chains. In the fashion logistics context under investigation, such parameterization addresses retailer requirements, brings concrete and quantifiable benefits to both LSP and its customers, and enables incremental adoption of RFID tracking. Research limitations/implications – Although the typology is developed in the specific setting of a case company developing RFID tracking solutions for fashion logistics, the design parameters identified in the study can be used when considering configurable tracking solutions also in other domains and settings. However, further research is needed to evaluate the proposed typology in those settings. Practical implications – The proposed typology enables fashion companies to consider which configuration of RFID tracking best fits the requirements and constraints imposed by their particular supply chain. For fashion companies, who find adoption of RFID tracking difficult despite the obvious benefits, the proposed typology enables incremental implementation of supply chain-wide tracking. Originality/value – The developed typology, describing how RFID-based tracking solutions can be adjusted to fit the needs of fashion companies with differing supply chains and requirements, is novel. The typology is generalizable to most fashion logistics settings and probably to numerous other logistics domains.

Architects Read Vitruvius: Renaissance Interpretations of the Atrium of the Ancient House

1992 ◽  
Vol 51 (4) ◽  
pp. 377-416 ◽  
Author(s):  
Linda Pellecchia
Keyword(s):  
Archaeological Remains ◽  
Form And Function ◽  
Contradictory Information ◽  
And Function ◽  
Written Sources

From Alberti to Palladio, Renaissance architects and architectural theorists struggled to interpret the description of the ancient Roman house set forth by Vitruvius in De architectura. The debate concerning the form and function of the atrium-the most essential room of the ancient domus-provides the basis for a case study of the process by which Renaissance readers transformed words into images to visualize the parts of the ancient house. Lacking archaeological remains of the Roman domus, architects were forced to rely on written sources. Their zeal to understand led them to appropriate the philological tools of humanists, explicating Vitruvius's words by reading other texts. The result was a wealth of contradictory information, which permitted, indeed encouraged, a variety of reconstructions of the atrium. During a period of about one hundred years-from the 1450s to the 1560s-the Vitruvian atrium underwent numerous incarnations: a courtyard, a vestibule, a domed octagonal sala, a three-aisled basilica. Despite their often imaginative and probing research, none of the Renaissance architects ever conceived of the atrium exactly as it was in antiquity. Their [mis]interpretations, nonetheless, had an impact on contemporary design. In a period in which patrons wanted houses inspired by antiquity, the reconstructed atriums of Renaissance theorists appeared in the palaces and villas of princes, popes, and cardinals.

Narrated perception revisited: The case of Jane Austen’sEmma

2012 ◽  
Vol 21 (2) ◽  
pp. 170-188 ◽  
Author(s):  
Elena Pallarés-García
Keyword(s):  
Point Of View ◽  
The Novel ◽  
Narrative Technique ◽  
Free Indirect Discourse ◽  
Textual Evidence ◽  
Form And Function ◽  
Indirect Discourse ◽  
Objective Fact ◽  
And Function

Jane Austen’s Emma (1816) is generally considered an ambiguous and unreliable narrative in terms of point of view (Morini, 2009: 53–57; Wallace, 1995: 77–97). These qualities are often attributed to the extensive use of free indirect discourse (Finch and Bowen, 1990: 5–6; Mezei, 1996: 72–75). This article aims to demonstrate that another narrative technique is also responsible for the ambiguity and unreliability of the novel. ‘Narrated perception’ (NP) portrays the sensory perceptions of a fictional character by describing events as they are experienced by that character (Fludernik, 1993: 305–309). NP has been pointed out by some critics to be a distinct narrative technique, but in general perception is included within the broader category of free indirect discourse (FID), and occasionally as an aspect of free indirect thought (FIT). This article suggests that there are some subtle differences between NP and FID/FIT, and thus it can be beneficial to examine NP separately. In fact, NP is frequently similar to pure narration in terms of form and function. As a case study, this article presents a stylistic analysis of a number of passages containing NP in Emma which do not typically feature in studies of FID/FIT. The analysis provides textual evidence of (1) the presence of Emma’s sensory perceptions within what looks like narration, (2) the close connection between perception, thought and emotion, and (3) the difficulty of distinguishing between perception and narration in some cases, which suggests the potential of NP to mislead the reader by presenting as a seemingly objective fact what later on turns out to be Emma’s mistaken assessment.

scholarly journals CLASSIFICATION OF TRANSFORMABLE PRODUCTS BASED ON CHANGES IN PRODUCT FORM AND FUNCTION

2021 ◽  
Vol 1 ◽  
pp. 641-650
Author(s):  
Haebin Lee ◽  
Muhammad Tufail ◽  
KwanMyung Kim
Keyword(s):  
Product Design ◽  
Product Form ◽  
Phase Model ◽  
Form And Function ◽  
Sentence Form ◽  
And Function ◽  
Intention To Change ◽  
The Relationship

AbstractThe sentence “form follows function” is the best expression of the relationship between form and function of a product in modern product design. This implies that the form is essential to implement the function while it should be optimized and minimized for the function. Unlike general products, transformable products are designed with the intention to change the function and form of the product according to the situation. This paper presents the types and characteristics of transformable products determined by Phase Model we introduced. We collected 147 transformable product cases and analyzed them according to the change of functions and forms in each product. As a result, we classified the transformable products into four types: partial transformable product, multi-form product, multi-function product and full transformable product. We found that each type has unique characteristics with potential to drive innovation in product design field.

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