Collaborative Product Development and Customization: A Platform-Based Strategy and Implementation

Author(s):  
Xuan F. Zha ◽  
Ram D. Sriram

Mass customization and global economic collaboration drive the product development and management beyond internal enterprise to cover the whole product value chain. This paper presents a platform-based strategy and approach for collaborative product development and customization. The implementation of this strategy takes 1) the product platform as the core, 2) the view/search engine and rule-based control as the data access and navigation mechanism, and 3) the internet-enabled web-based integration and collaboration bus as an enabler to allow participants involved in the product lifecycle to access into both internal and external enterprise resources, applications, and services. In the paper, a generic collaborative platform design and development process model is presented for product family design and mass customization. Based on this model, a module-based integrated & distributed collaborative framework for product family design and mass customization is developed with knowledge intensive support for customer or task requirements’ modeling, product architecture modeling, product platform establishment, product family generation, and product variant assessment for customization. The issues related to the high-level information & knowledge modeling and the development of knowledge-intensive collaborative support framework are addressed. Finally, a case study for collaborative design of families of modular robotic systems is given.

2011 ◽  
Vol 130-134 ◽  
pp. 2340-2344
Author(s):  
Bin Zhu ◽  
Hong Li

Design for product family is an efficient way to guarantee the idea of mass customization to be implemented successfully. This paper presents an approach to architecting a product family that aims to provide methodological guidance for enterprises which plan to implement strategy of product family design. Based on the conventional methodology of designing for a single product, this paper respectively demonstrates the methods of requirement modeling, function-principle modeling and structure modeling in details according to the characteristics of product family design, and also some key approaches in different design processes are presented.


Author(s):  
TIMOTHY W. SIMPSON

In an effort to improve customization for today's highly competitive global marketplace, many companies are utilizing product families and platform-based product development to increase variety, shorten lead times, and reduce costs. The key to a successful product family is the product platform from which it is derived either by adding, removing, or substituting one or more modules to the platform or by scaling the platform in one or more dimensions to target specific market niches. This nascent field of engineering design has matured rapidly in the past decade, and this paper provides a comprehensive review of the flurry of research activity that has occurred during that time to facilitate product family design and platform-based product development for mass customization. Techniques for identifying platform leveraging strategies within a product family are reviewed along with metrics for assessing the effectiveness of product platforms and product families. Special emphasis is placed on optimization approaches and artificial intelligence techniques to assist in the process of product family design and platform-based product development. Web-based systems for product platform customization are also discussed. Examples from both industry and academia are presented throughout the paper to highlight the benefits of product families and product platforms. The paper concludes with a discussion of potential areas of research to help bridge the gap between planning and managing families of products and designing and manufacturing them.


Author(s):  
Xuan F. Zha ◽  
Wen F. Lu

This paper presents an on-going research effort on platform-based product family design using a knowledge intensive support paradigm. The background research related to product family design is first reviewed. Then, the fundamental issues underlying the product family design are discussed. A module-based integrated product family design scheme is proposed with knowledge support for customer requirements’ modeling, product architecture modeling, product platform establishment, product family generation, and product assessment. The systematic methodology and the relevant technologies are investigated and developed for knowledge modeling and support in the product family design process. An information and knowledge-modeling framework is developed for the module-based product family design scheme. The issues and requirements related to develop knowledge intensive support system for module-based product family design are also addressed. Finally, a case study on knowledge support for power supply family design and evaluation is provided for illustration.


2012 ◽  
Vol 134 (11) ◽  
Author(s):  
Seung Ki Moon ◽  
Daniel A. McAdams

Companies that generate a variety of products and services are creating, and increasing research on, mass-customized products in order to satisfy customers’ specific needs. Currently, the majority of effort is focused on consumers who are without disabilities. The research presented here is motivated by the need to provide a basis of product design methods for users with some disability—often called universal design (UD). Product family design is a way to achieve cost-effective mass customization by allowing highly differentiated products serving distinct market segments to be developed from a common platform. By extending concepts from product family design and mass customization to universal design, we propose a method for developing and evaluating a universal product family within uncertain market environments. We will model design strategies for a universal product family as a market economy where product family platform configurations are generated through market segments based on a product platform and customers’ preferences. A coalitional game is employed to evaluate which design strategies provide more benefit when included in the platform based on the marginal profit contribution of each strategy. To demonstrate an implementation of the proposed method, we use a case study involving a family of light-duty trucks.


Author(s):  
Seung Ki Moon ◽  
Timothy W. Simpson ◽  
Soundar R. T. Kumara

Product family design is a cost-effective way to achieve mass customization by allowing highly differentiated products to be developed from a common platform while targeting individual products to distinct market segments. Recent trends seek to apply and extend principles from product family design to new service development. In this paper, we extend concepts from platform-based product family design to create a novel methodology for module-based service family design. The new methodology helps identify a service platform along with variant and unique modules in a service family by integrating service-based process analysis, ontologies, and data mining. A function-process matrix and a service process model are investigated to define the relationships between the service functions and the service processes offered as part of a service. An ontology is used to represent the relationships between functional hierarchies in a service. Fuzzy clustering is employed to partition service processes into subsets for identifying modules in a given service family. The clustering result identifies the platform and its modules using a platform level membership function. We apply the proposed methodology to determine a new platform using a case study involving a family of banking services.


Author(s):  
Johan O¨lvander ◽  
Xiaolong Feng ◽  
Bo Holmgren

Product family design is a well recognized method to address the demands of mass customization. A potential drawback of product families is that the performance of individual members are reduced due to the constraints added by the common platform, i.e. parts and components need to be shared by other family members. This paper presents a formal mathematical framework where the product family design problem is stated as an optimization problem and where optimization is used to find an optimal product family. The object of study is kinematics design of a family of industrial robots. The robot is a serial manipulator where different robots share arms from a common platform. The objective is to show the trade-off between the size of the common platform and the kinematics performance of the robot.


2013 ◽  
Vol 475-476 ◽  
pp. 1402-1405
Author(s):  
Xian Fu Cheng ◽  
Qi Hang Zhu

A new design method for product family was presented based on adaptable product platform. Firstly, customer demands were analyzed for bridge crane. Secondly, axiomatic design was utilized as framework to zigzaging mapping between functional requirements and design parameters, and design matrix was established. Then the sensitivity analysis among design parameters and between design parameters and functional requirements was done. The design relation matrix was established and relation degree among design parameters was calculated. Based on above analysis, the platform parameters were identified.


2012 ◽  
Vol 452-453 ◽  
pp. 516-520
Author(s):  
Yan Ling Cai ◽  
Zhen Hua Cui

Product platform design is essentially a difficult decision to make, thus a hierarchic platform has been proposed to solve the inherent tradeoff for optimization. However, architecture coupling adds on complexity of the platform design. This paper proposes an improved cost model for the optimal design of platform design in the hierarchic manner with the consideration of the architecture coupling. This cost model uniquely treats the architecture couplings and their decoupling interfaces as latent cost drivers to enable the flexible design of product platform and its family. As a support, the underlying tradeoff mechanism of platform-based product family design is also analyzed in this paper.


Author(s):  
Mitchell M. Tseng ◽  
Jianxin Jiao

Abstract Mass customization is becoming an important agenda in industry and academia alike. This paper deals with mass customization from a product development perspective. A framework of design for mass customization (DFMC) by developing product family architecture (PFA) is presented. To deal with tradeoffs between diversity of customer requirements and reusability of design and process capabilities, DFMC advocates shifting product development from designing individual products to designing product families. As the core of DFMC, the concept of PFA is developed to assist different functional departments within a manufacturing enterprise to work together cohesively. A PFA describes variety and product families and performs as a generic product platform for product differentiation in which individual customer requirements can be satisfied through systematic decisions of developing product variants. Based on such a PFA, the DFMC framework provides a unifying integration platform for synchronizing market positioning, soliciting customer requirements, increasing reusability, and enhancing manufacturing scale of economy across the entire product realization process.


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