I Will Continue to Use This Nonetheless: Social Media Survive Users' Privacy Concerns

Big data is a relatively new concept that refers to the enormous amount of data generated in a new era where people are selling, buying, paying dues, managing their health and communicating over the internet. It becomes natural that generated data will be analyzed for the purposes of smart advertising and social statistical studies. Social data analytics is the concept of micro-studying users interactions through data obtained often from social networking services, the concept also known as “social mining” offers tremendous opportunities to support decision making through recommendation systems widely used by e-commerce mainly. With these new opportunities comes the problematic of social media users privacy concerns as protecting personal information over the internet has become a controversial issue among social network providers and users. In this study we identify and describe various privacy concerns and related platforms as well as the legal frameworks governing the protection of personal information in different jurisdictions. Furthermore we discuss the Facebook and Cambridge Analytica Ltd incident as an example.

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Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Internet Research ◽

10.1108/intr-03-2017-0112 ◽

2018 ◽

Vol 28 (5) ◽

pp. 1213-1227 ◽

Cited By ~ 17

Author(s):

Laura Frances Bright ◽

Kelty Logan

Keyword(s):

Social Media ◽

Consumer Perceptions ◽

Web Based ◽

Content Type ◽

Privacy Concerns ◽

Fear Of Missing Out ◽

Media Usage ◽

Online Panel ◽

Subject Pool ◽

Driving Fatigue

Purpose Social media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and brands (Adler, 2016) and all of this usage is driving fatigue. The purpose of this paper is to examine how advertising factors such as attitude and intrusiveness impact social media fatigue as well as two consumer behavior factors, fear of missing out (FOMO) and privacy. Design/methodology/approach A 190-item questionnaire was developed and administered to an opt-in subject pool recruited for web-based research (i.e. online panel). A representative sample of 750 US social media users was recruited for the survey of which 518 respondents were valid and usable. Findings Results indicate that FOMO has the greatest impact on social media fatigue, not advertising factors as predicted. In addition, privacy concerns continue to plague consumers and should be monitored by advertisers. Research limitations/implications With regard to limitation, the survey contained a variety of self-reported measures that can tend to be under-reported, especially when it comes to social media usage as evidenced in a recent study (Adler, 2016). Originality/value This research undertook an investigation of consumer perceptions of social media advertising and how those relate to social media fatigue and psychological factors such as privacy and FOMO. In looking at these constructs, a clearer picture of how consumer perceptions of advertising impact levels of social media fatigue has emerged. In addition, the results provide a better understanding of FOMO, a psychological factor that significantly contributes to social media fatigue.

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Students’ Privacy Concerns on the Use of Social Media in Higher Education

Cutting-Edge Technologies and Social Media Use in Higher Education - Advances in Higher Education and Professional Development ◽

10.4018/978-1-4666-5174-6.ch002 ◽

2014 ◽

pp. 54-75 ◽

Cited By ~ 5

Author(s):

Laura Aymerich-Franch ◽

Maddalena Fedele

Keyword(s):

Higher Education ◽

Social Networks ◽

Social Media ◽

Undergraduate Students ◽

Educational Institutions ◽

Privacy Concerns ◽

Use Of Social Media ◽

The University ◽

Video Calling ◽

Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

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Privacy Perceptions of Older Adults when Using Social Media Technologies

Healthcare Informatics and Analytics - Advances in Healthcare Information Systems and Administration ◽

10.4018/978-1-4666-6316-9.ch004 ◽

2015 ◽

pp. 67-82 ◽

Cited By ~ 2

Author(s):

Dan Dumbrell ◽

Robert Steele

Keyword(s):

Older Adults ◽

Social Media ◽

Older Adult ◽

Future Research ◽

Privacy Concerns ◽

Media Technologies ◽

Brief Training ◽

Adult Participants ◽

Community Information ◽

Preliminary Study

Social media technologies represent an emerging means by which older adults can access health and community information, engage in peer-to-peer information sharing, and also potentially decrease social isolation. Privacy concerns, however, have been consistently identified as a barrier for older adults' use of the Web and social media technologies. The authors conduct a preliminary study involving 150 older adult participants, investigating their use and perceptions of social media technologies. The trial involved first providing the participants with brief training in three common social media technologies: Facebook, Twitter, and Skype. The authors carried out a quantitative and qualitative analysis of the participant's use and privacy perceptions of these technologies. Overall, the results are promising as to the potential to address privacy concerns to enable older adults to further utilize these technologies for improved mental, physical, and social health. Implications for future research and usage within the older adult community are also discussed.

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Privacy Perceptions of Older Adults When Using Social Media Technologies

Cyber Law, Privacy, and Security ◽

10.4018/978-1-5225-8897-9.ch085 ◽

2019 ◽

pp. 1748-1764

Author(s):

Dan Dumbrell ◽

Robert Steele

Keyword(s):

Older Adults ◽

Social Media ◽

Older Adult ◽

Future Research ◽

Privacy Concerns ◽

Media Technologies ◽

Brief Training ◽

Adult Participants ◽

Community Information ◽

Preliminary Study

Social media technologies represent an emerging means by which older adults can access health and community information, engage in peer-to-peer information sharing, and also potentially decrease social isolation. Privacy concerns, however, have been consistently identified as a barrier for older adults' use of the Web and social media technologies. The authors conduct a preliminary study involving 150 older adult participants, investigating their use and perceptions of social media technologies. The trial involved first providing the participants with brief training in three common social media technologies: Facebook, Twitter, and Skype. The authors carried out a quantitative and qualitative analysis of the participant's use and privacy perceptions of these technologies. Overall, the results are promising as to the potential to address privacy concerns to enable older adults to further utilize these technologies for improved mental, physical, and social health. Implications for future research and usage within the older adult community are also discussed.

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Social Media in Higher Education

Cyber Law, Privacy, and Security ◽

10.4018/978-1-5225-8897-9.ch042 ◽

2019 ◽

pp. 898-922

Author(s):

Laura Aymerich-Franch

Keyword(s):

Higher Education ◽

Social Media ◽

Focus Group ◽

Social Networking ◽

Undergraduate Students ◽

Teaching Resources ◽

American University ◽

Privacy Concerns ◽

Spanish Universities ◽

The University

This chapter analyses privacy concerns of students and faculty resulting from the adoption of social media as teaching resources in higher education. In addition, the chapter focuses on privacy concerns that social media can cause to faculty when they are used for social networking. A trans-cultural study was carried out which involved three Spanish universities, a Colombian university, and an American university. A focus group was organized with PhD students to brainstorm the topic. Afterwards, 94 undergraduate students completed a survey and 18 lecturers participated in a written interview. Results indicate that social media are widely adopted in the university and are perceived as valuable resources for teaching. However, privacy concerns can easily emerge among students and faculty when these applications are used for this purpose. Concerns may appear when social media are used for social networking as well. The text also offers some guidelines to overcome them.

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Social Media in Tertiary Education

Global Perspectives on Social Media in Tertiary Learning and Teaching - Advances in Educational Technologies and Instructional Design ◽

10.4018/978-1-5225-5826-2.ch001 ◽

2018 ◽

pp. 1-19

Author(s):

Ann M. Simpson

Keyword(s):

Higher Education ◽

Social Media ◽

Media Use ◽

Tertiary Education ◽

Social Media Use ◽

Privacy Concerns ◽

Educational Environments ◽

Constant State ◽

Use Of Social Media ◽

Media Applications

Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

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New communication technologies, social media, and public health

10.1093/med/9780198816805.003.0025 ◽

2021 ◽

pp. 29-36

Author(s):

Patrick S. Sullivan ◽

Aaron J. Siegler ◽

Lisa Hightow-Weidman

Keyword(s):

Public Health ◽

Social Media ◽

Public Health Practice ◽

Communication Technologies ◽

Privacy Concerns ◽

Data Services ◽

Public Data ◽

Communications Technologies ◽

Social Media Platforms ◽

Access To Data

New communications technologies constitute a rapidly changing field with tremendous opportunities for public health practice. Platforms include a variety of apps, which share the general characteristics of platforms to share words, text, and video content, but which have important differences in their preferred formats of media, strategies for sharing information within social networks, and user bases. These technologies can facilitate public health efforts through the provision of information, as portals for communication with those in need of services, and as platforms for public health interventions. Social media platforms also give rise to the possibility of using public data to increase understanding of health concerns and programmes—for example, using public data on internet searches or social media postings to identifying trends in infectious diseases. Despite these exciting possibilities, there are important heterogeneities globally in the coverage of smartphone devices, in data speed, and in access to data services. There are also important considerations about possible harms of technologies, and about privacy concerns for users of social media in the context of public health.

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Employing a Mixed Method to Explore Mobile Social Media Users' Big Data Privacy Concerns

Handbook of Research on Effective Advertising Strategies in the Social Media Age - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-8125-5.ch017 ◽

2015 ◽

pp. 302-320

Author(s):

Kenneth C. C. Yang ◽

Yowei Kang

Keyword(s):

Social Media ◽

Big Data ◽

Social Networking ◽

Data Privacy ◽

Mobile Technologies ◽

Personal Privacy ◽

Privacy Concerns ◽

Early 21St Century ◽

Data Practices ◽

Networking Technologies

Since its introduction in the early 21st century, mobile social media have played an indispensable part in contemporary human experiences. The convergence of social networking and mobile technologies and services creates a fascinating circumstance because the pervasive nature of mobile social networking technologies has impacted on users' privacy. The chapter employed a mixed research method to collect and analyze mobile social media users' experiences and privacy concerns in the age of Big Data. A total of 57 participants were included in this study. Collected data was analyzed by examining mobile social media users' experiences and their concerns over privacy. Findings from this study showed the rising concerns over personal privacy as a result of convergence of mobile social media and Big Data practices by the advertising industry. Theoretical and practical implications were discussed.

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