Development and Validation of a Measure of Sport Fans’ Specific Curiosity

2014 ◽  
Vol 28 (6) ◽  
pp. 621-632 ◽  
Author(s):  
Seong-Hee Park ◽  
Jae-Pil Ha ◽  
Daniel Mahony

While there is a relatively rich literature measuring curiosity outside of sport, there is little research on measuring sport fans’ curiosity. Based on Berlyne’s (1960) two dimensions of curiosity, the current research project aimed to develop a reliable and valid measurement scale for sport fans’ specific curiosity. Convenience samples of university students were used. Three studies were used to develop the 11-item Sport Fan Specific Curiosity Scale (SFSCS) was developed. Specifically, the SFSCS consisted of three factors: specific information (5 items), general information (3 items), and sport facility information (3 items). The SFSCS was found to be a reliable and valid scale to measure sport fans’ specific curiosity. The scale should be useful in predicting aspects of sport fan behavior for sport fans at various stages.

2020 ◽  
Vol 34 (3) ◽  
pp. 217-228
Author(s):  
Matthew Katz ◽  
Bob Heere ◽  
E. Nicole Melton

The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression model to predict renewal decisions among college football season-ticket holders. More specifically, we developed a model that incorporates the egocentric network variables, past behavior, and behavioral intentions to empirically test which consumer characteristics predict future behavior. Building on previous research emphasizing the role of socializing agents and social connections in sport fan consumption, through the use of egocentric network analysis, we examined the effects of social structure and social context on repurchasing decisions. Moreover, the present study is positioned within the larger discourse on season-ticket holders, as we aimed to add a network theory perspective to the existing research on season-ticket holder churn and renewal.


Author(s):  
David P. Hedlund ◽  
Rui Biscaia ◽  
Maria do Carmo Leal

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. Tribal sport fan groups can be identified based on seven dimensions, including membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people. In this research, these seven dimensions are used to classify sport fans (n=1505) through hierarchical and k-cluster analyses. The results of the cluster analyses using the seven dimensions suggest six unique clusters, labelled as (1) casual fans, (2) moderate remote fans, (3) moderate local fans, (4) local developing tribal fans, (5) remote tribal fans, and (6) tribal fans. A discussion of these six fan groups and the implications regarding associations with demographics and other important variables are provided.


Author(s):  
David P. Hedlund ◽  
Rui Biscaia ◽  
Maria do Carmo Leal

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research frequently segmented fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. In this chapter, seven dimensions of sport fan tribalism are proposed and tested (membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people) with samples from top-level American college football (Division I American football) and the top level of professional Portuguese soccer (Primeira Liga). The results provide reliability and validity evidence in support of the seven-dimension scale. In addition, the structural testing of the scale highlights differences between tribal fans and their teams (relative to other teams) in terms of five behavioral intentions and two commitment- related outcome variables. The implications of labeling sports fans at tribal, the use of the seven-dimension scale and the structural results are all discussed.


Author(s):  
David P. Hedlund ◽  
Rui Biscaia ◽  
Maria do Carmo Leal

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. Tribal sport fan groups can be identified based on seven dimensions, including membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people. In this research, these seven dimensions are used to classify sport fans (n=1505) through hierarchical and k-cluster analyses. The results of the cluster analyses using the seven dimensions suggest six unique clusters, labelled as (1) casual fans, (2) moderate remote fans, (3) moderate local fans, (4) local developing tribal fans, (5) remote tribal fans, and (6) tribal fans. A discussion of these six fan groups and the implications regarding associations with demographics and other important variables are provided.


2011 ◽  
Vol 25 (1) ◽  
pp. 46-56 ◽  
Author(s):  
Seong-Hee Park ◽  
Daniel Mahony ◽  
Yu Kyoum Kim

Most literature on sport fan behaviors has focused on highly identified or loyal sport fans. While the literature has found that factors influencing current sport fans and their behaviors are related to, and based on, various psychological, social, and cultural factors, only a limited number of studies have investigated what factors initially attract individuals to consume sport. Curiosity has been found to be one of the crucial motivators that initially influence human exploratory behaviors in many domains. Using theories of curiosity, the present review aims to shed light on the role of curiosity in explaining various sport fan behaviors.


2016 ◽  
Vol 8 (1) ◽  
pp. 118 ◽  
Author(s):  
Yong Chae Rhee ◽  
John Wong ◽  
Yukyoum Kim

This study explores how people become sport fans by elucidating why people support teams even when they are unsuccessful. This study fills a gap in the literature on sport fan behavior by applying Relative Deprivation and Social Identification Theories to understand sport fans’ seemingly irrational behavior. We conducted a series of interviews with 17 sport fans with diverse backgrounds. Findings suggest that interaction among Community Identification, Relative Deprivation, Team Identification, Sport Involvement and Representativeness of a sport team helps explain why people support certain teams and become fans, regardless of team success. Findings suggest that team Representativeness in a specific community is one of the most important factors influencing people to become fans. We also found that sport involvement is very important, especially if relative deprivation can elicit team identification from people with little to no sport involvement. Further research may identify the exact relationship between sport involvement and relative deprivation.


Author(s):  
David P. Hedlund ◽  
Rui Biscaia ◽  
Maria do Carmo Leal

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research frequently segmented fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should be examined as tribal groups. In this chapter, seven dimensions of sport fan tribalism are proposed and tested (membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people) with samples from top-level American college football (Division I American football) and the top level of professional Portuguese soccer (Primeira Liga). The results provide reliability and validity evidence in support of the seven-dimension scale. In addition, the structural testing of the scale highlights differences between tribal fans and their teams (relative to other teams) in terms of five behavioral intentions and two commitment- related outcome variables. The implications of labeling sports fans at tribal, the use of the seven-dimension scale and the structural results are all discussed.


2016 ◽  
Vol 6 (1) ◽  
pp. 58-85 ◽  
Author(s):  
Brendan Dwyer ◽  
Carrie LeCrom ◽  
Gregory P. Greenhalgh

Spectator sport fan behavior is vast and represents one of the society’s most universal leisure activities. While event attendance and media consumption has received a great deal of attention from researchers, there is growing understanding that sport fans interact with their favorite teams in numerous other ways. Little is known, however, of what constitutes the fanatical behavior of sport spectators. Thus, there is an opportunity to understand the impassioned actions of the sport fan population to provide marketers and media providers with a better understanding of how sport fans interact with team brands beyond direct consumption. The current study aimed to discover and develop an instrument to measure spectator sport team fanaticism. Two focus groups were utilized to uncover and generate items. Three samples and an expert review were then conducted to validate the instrument. The following four unique dimensions were uncovered and preliminarily validated: instigation, superstition, committed interaction, and vicarious impact.


2021 ◽  
pp. 109634802110149
Author(s):  
Chaohui Wang ◽  
Yumei Xu ◽  
Tingting (Christina) Zhang

In recent years, tourism gentrification has made great progress in rural areas and has had significant impacts on these areas’ development, specifically in the domains of the economy, living standards, community, culture, and environment. Tourists play a key role in developing tourism gentrification in rural areas, but research investigating tourism gentrification in rural areas from the tourist perspective is scarce. To fill this gap, we focus on tourism gentrification and develop a measurement scale from the tourist perspective through multiple qualitative and quantitative steps. Our findings confirm that tourism gentrification in rural areas from the tourist perspective comprises eight dimensions: economic growth, enhanced environment, enhanced living standards, individual civilization, improved communication, promoted social environment, cultural appreciation, and improved individual quality. Through development and validation of the scale, we hope to offer a comprehensive referencing index of tourism gentrification in rural areas to policy makers and rural tourism practitioners.


2021 ◽  
Vol 11 (5) ◽  
pp. 62
Author(s):  
Jialin Fan ◽  
Andrew P Smith

(1) Psychology must play an important role in the prevention and management of the COVID-19 pandemic. The aim of the present study was to examine associations between the perceptions of information overload and wellbeing in China during the initial phase of COVID-19. (2) Methods: The present research involved a cross-sectional online survey, which controlled for established predictors of wellbeing and the perception of general (not COVID-19-specific) information overload. The setting of the research was China, February 2020. A total of 1349 participants completed an online survey, and the results from 1240 members of the general public who stated that they were uninfected are reported here (55.6% female; 49.4% single; age distribution: 17–25 years: 26%; 26–30 years: 24.3%; 31–40 years: 23.9%; 41–50 years: 16.2%; 51 years+: 9.6%; the most frequent occupations were: 21.5% students; 19.5% teachers; 25.9% office workers; 10.8% managers, plus a few in a wide range of jobs). The outcomes were positive wellbeing (positive affect and life satisfaction) and negative wellbeing (stress, negative affect, anxiety and depression). (3) Results: Regressions were carried out, controlling for established predictors of wellbeing (psychological capital, general information overload, positive and negative coping). Spending time getting information about COVID-19 was associated with more positive wellbeing. In contrast, perceptions of COVID-19 information overload and feeling panic due to COVID-19 were associated with more negative wellbeing. (4) Conclusions: These results have implications for the communication of information about COVID-19 to the general public and form the basis for further research on the topic.


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