scholarly journals The role of the 2018 FIFA World Cup in forming Russia’s image

2020 ◽  
Vol 26 (3) ◽  
pp. 106-126
Author(s):  
V. V. Kochetkov
Keyword(s):  
Content Analysis ◽  
Sample Population ◽  
Sporting Events ◽  
World Cup ◽  
Positive Role ◽  
Fifa World Cup ◽  
Russian State ◽  
Foreign Media ◽  
Google Search

This paper is devoted to the study of the role international sporting events in forming image of state. The goal of research is to study the role of the FIFA World Cup in forming Russia’s image. The front-end content analysis is used, which is focused on drawing up the most detailed idea of the information Vow over a certain period in order to identify meaningful dynamics and is of an applied nature. The physical unit of content analysis was the article number (release date), and the text publication was the unit of analysis. Texts for processing were searched in English using a Google search for the period from May 1, 2018 to August 1, 2018. Ne articles should simultaneously contain the words “Russia” and “World cup”. In a generalized form, the search query looked like this: site: [publication site] Russia and World cup. Ne sample population includes the most popular Google search queries. Articles containing only a summary of sports indicators were excluded from the texts found, since the research objectives were satisfied with articles affecting the social, political and economic aspects of the 2018 World Cup. The information priorities of different foreign media are different. For the American and British media, it is important, in particular, to respect human rights in Russia, and for the Chinese media, the opportunity to profit from the supply of our own products. However, after the end of the 2018 FIFA World Cup, negative rhetoric gave way to positive. Ne results of the study indicate the positive role of the 2018 World Cup in shaping the image of the Russian state.

scholarly journals INVESTIGATING THE STATE OF AMBUSH MARKETING IN FOOTBALL AND WRESTLING

2021 ◽  
Vol 6 (11) ◽  
Author(s):  
Farshad Tojari ◽  
Zinat Nikaeen ◽  
Marjan Shirahmad ◽  
Kaveh Mirani
Keyword(s):  
Content Analysis ◽  
Thematic Analysis ◽  
Financial Support ◽  
Sporting Events ◽  
Structured Interviews ◽  
World Cup ◽  
Statistical Population ◽  
Fifa World Cup ◽  
Ambush Marketing ◽  
Support Research

One of the modern ways of investing in sports and advertising is through sports. Along with financial backers, the ambush marketing phenomenon has been around for three decades. In Iran, one of the weaknesses is the lack of rules and weakness in the implementation of marketing laws. Football and wrestling are popular sports in Iran and have significant sponsors. The purpose of this study was to investigate the situation of ambush marketing in football and wrestling. The present study is of qualitative type. The statistical population includes 12 professionals: professors of sports marketing, media officials, the Football Federation, and football wrestling and financial support. Research tools are semi-structured interviews and research methods, content analysis and thematic analysis using Nvivo8 software. The research results showed that the term hidden marketing should be used instead of ambush marketing, and strict legislation and heavy financial penalties are required by lawmakers. Although major sporting events such as the Olympics and the FIFA World Cup are more common in Western countries, we can also use their methods and rules to protect the rights of sponsors and prevent ambush marketing. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0771/a.php" alt="Hit counter" /></p>

scholarly journals Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup

2017 ◽  
Vol 72 (2) ◽  
pp. 184-208 ◽  
Author(s):  
Albert A. Barreda ◽  
Sandra Zubieta ◽  
Han Chen ◽  
Marina Cassilha ◽  
Yoshimasa Kageyama
Keyword(s):  
Revenue Management ◽  
Sporting Events ◽  
Pricing Strategies ◽  
World Cup ◽  
Fifa World Cup ◽  
Content Type ◽  
Country Level ◽  
Sporting Event ◽  
Hotel Performance ◽  
The Impact

PurposeThis study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approachThe present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in the main hotel key performance indexes: occupancy, average daily rate, revenue per available room (RevPAR) and supply. Using data gathered from STR, this research distinctly shows how the Brazilian host regions reacted to the World Cup. FindingsResults suggest that the key performance indicators of Brazil’s lodging sector reacted differently to the World Cup. Although all hosting cities experienced significant RevPAR growth because of the increase in hotel room rates during the event, the supply and occupancy performed differed from each city. Research limitations/implicationsResearch is limited to the case of hotel performance at the country level for mega-events. The study focused on the reaction of revenue managers in the Latin America context. Other contexts may generate different results. Practical implicationsThe study helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management practices in the Brazilian hotel sector in areas undergoing seasonal growths in overnight tourism. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events. Social implicationsThis study reveals that the benefits brought by a mega-event are not always translated into strong hotel revenue performance. This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance. Originality/valueThis study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events.

Introduction

2019 ◽  
pp. 1-10
Author(s):  
Tamir Sorek ◽  
Danyel Reiche
Keyword(s):  
United States ◽  
Middle East ◽  
The United States ◽  
Abu Dhabi ◽  
Sporting Events ◽  
World Cup ◽  
Fifa World Cup ◽  
The World ◽  
Global Affairs

Sports in the Middle East have become a major issue in global affairs: Qatar’s successful bid for the FIFA World Cup 2022 (won in a final vote against the United States), the 2005 UEFA Champions League Final in Turkey’s most populous city Istanbul, the European basketball championship EuroBasket in 2017 in Israel, and other major sporting events, such as the annually staged Formula 1 races in Bahrain and Abu Dhabi, have put an international spotlight on the region. In particular, media around the world are discussing the question of whether the most prestigious sporting events should be staged in a predominantly authoritarian, socially conservative, and politically contentious part of the world....

DYNAMICS OF CONSTRUCTION OF BUSINESS CENTERS IN SAMARA CITY MIDDLE AREA

2016 ◽  
Vol 6 (3) ◽  
pp. 62-66
Author(s):  
Aleksei A. KAIASOV
Keyword(s):  
Future Development ◽  
Historical Period ◽  
Middle Zone ◽  
Social Business ◽  
World Cup ◽  
Fifa World Cup ◽  
Business Function ◽  
Business Functions ◽  
The City

In this article1 the author views the periods of formation of business function in Samara, features of the development in each historical period and emergence of new types of buildings - business centers. The article deals the middle area of the city as the most promising for the formation of Samara city business functions. The middle area of the city concentrates the various functions - commercial, administrative, social, business, hotel and has great potential for future development. In connection with the beginning of the implementation of major federal projects: transport hub of Kurumoch airport, the design of the technopark and Сentral highway, preparations for the FIFA World Cup 2018, the role of the middle zone of the urban environment structure increases.

On the importance of the probabilistic model in identifying the most decisive games in a tournament

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Francisco Corona ◽  
Juan de Dios Tena Horrillo ◽  
Michael Peter Wiper
Keyword(s):  
Statistical Approach ◽  
Decision Makers ◽  
Ordered Probit ◽  
World Cup ◽  
Fifa World Cup ◽  
Probit Models ◽  
Great Relevance ◽  
Ordered Probit Models ◽  
Original Measure

AbstractIdentifying the decisive matches in international football tournaments is of great relevance for a variety of decision makers such as organizers, team coaches and/or media managers. This paper addresses this issue by analyzing the role of the statistical approach used to estimate the outcome of the game on the identification of decisive matches on international tournaments for national football teams. We extend the measure of decisiveness proposed by Geenens (2014) in order to allow us to predict or evaluate the decisive matches before, during and after a particular game on the tournament. Using information from the 2014 FIFA World Cup, our results suggest that Poisson and kernel regressions significantly outperform the forecasts of ordered probit models. Moreover, we find that although the identification of the most decisive matches is independent of the model considered, the identification of other key matches is model dependent. We also apply this methodology to identify the favorite teams and to predict the most decisive matches in 2015 Copa America before the start of the competition. Furthermore, we compare our forecast approach with respect to the original measure during the knockout stage.

scholarly journals The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar

2020 ◽  
Vol 9 (3) ◽  
pp. 1295
Author(s):  
Khalifa Al-Dosari
Keyword(s):  
Online Survey ◽  
Descriptive Statistics ◽  
Sporting Events ◽  
Infrastructure Development ◽  
World Cup ◽  
Fifa World Cup ◽  
Infrastructural Development ◽  
Sporting Event ◽  
Survey Questionnaires

This study sought to find how significant mega sporting events to a country are beneficial insofar as infrastructural development is concerned. The study used the 2022 FIFA World Cup in Qatar as the case study in reference. Various researches around the concept of infrastructure development due to mega sporting events were analysed in this study. The evidence of infrastructure development due to mega sporting events was also dissected and presented in the study. The research was conducted with the help of online survey questionnaires, and the data collected was analysed by using descriptive statistics as well as an OLS regression analysis. The variables measured were infrastructural developments in the country to find the significance of the 2022 FIFA World Cup. It was found that the 2022 World cup significantly affects the development of infrastructure in the country. It was therefore concluded that major sporting events are significant in the development of infrastructure of a country. It’s recommended that the research should be used for future references in the analysis of infrastructural changes due to major sporting events.

Role of tattoos in football: Behavioral patterns and success—analysis of the FIFA World Cup 2018

2020 ◽  
Vol 38 (6) ◽  
pp. 788-792
Author(s):  
Simon M. Mueller ◽  
Michael Bayer ◽  
Mattia Antenna ◽  
Stefan Gysin
Keyword(s):  
Behavioral Patterns ◽  
World Cup ◽  
Fifa World Cup

Samba, sun and social issues: How the 2014 FIFA World Cup and the 2016 Rio Olympics changed perceptions of Germans about Brazil

2019 ◽  
Vol 55 (5) ◽  
pp. 603-622
Author(s):  
Christiana Schallhorn
Keyword(s):  
Media Coverage ◽  
Social Issues ◽  
Standard Of Living ◽  
Sporting Events ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup ◽  
The Media ◽  
Crime Risk ◽  
Over Time

The host countries for mega-sporting events aim to become more visible and to be perceived positively by the global audience because of the media coverage around the event. The media’s influence on people’s perceptions is expected to be particularly high if the audience has no direct experience and little prior knowledge of the hosting nation, and thus depends on the media for information. Using a panel survey ( N = 76) with three rounds of data collection, this longitudinal study explores how television viewers’ perceptions of Brazil changed from before the 2014 FIFA World Cup to after this event, and after the 2016 Olympic Games hosted by Brazil. The results indicate that perceptions about topics related to Brazil (e.g. crime risk, standard of living, economic situation) have generally become more negative over time. Further, although associations with Brazil were very positive before the FIFA World Cup, respondents tended to associate more negative ideas with Brazil over time. Surprisingly, the intention to travel to Brazil increased after Brazil hosted the FIFA World Cup and the Olympics. Broader international significance of the findings for both host countries of mega-sporting events and broadcasting countries are discussed.

Organization and Conduct of Surveillance of Radiation Safety of the Population in Preparation and Holding of 2018 FIFA World Cup in Saint Petersburg

2020 ◽  
pp. 67-70
Author(s):  
N.S. Bashketova ◽  
G.A. Gorskii ◽  
R.K. Fridman ◽  
A.V. Eremin
Keyword(s):  
Building Materials ◽  
Radiation Safety ◽  
Integrated Approach ◽  
Radiation Monitoring ◽  
Radiation Hazard ◽  
Sports Facilities ◽  
Sporting Events ◽  
World Cup ◽  
Fifa World Cup ◽  
And Control

The purpose of the study was a hygienic assessment and generalization of practical experience of the St. Petersburg Rospotrebnadzor Office and the Center for Hygiene and Epidemiology in St. Petersburg acquired within the framework of the established powers in supervision and control of radiation safety of the population and combating radiation terrorism when preparing and holding mass events of 2018 FIFA World Cup in St. Petersburg. Materials and methods. We used the materials on planning and implementing measures to ensure radiation safety of the population and reports of the St. Petersburg Rospotrebnadzor Office and the Center for Hygiene and Epidemiology in St. Petersburg for 2016–2018. Results. We made a hygienic assessment of comprehensive measures for supervision and control over ensuring radiation safety of the population in preparation for mass sporting events, summarized the practice and efficient results of organizing and conducting monitoring of the radiation situation, radiation monitoring at infrastructure facilities, including radiological studies during the construction and reconstruction of sports facilities, and radiation control of baggage X-ray inspection systems used at the sites of sporting events for additional security measures. A scheme of organizing radiation monitoring of building materials and products delivered to sports facilities under construction was developed to eliminate excessive costly spectrometric studies while guaranteeing effectiveness of radiation monitoring. We demonstrated that an important step in the integrated approach to ensuring radiation safety was the control over introduction of additional safety measures immediately at the facilities operating on radioactive substances and posing radiation hazard in St. Petersburg, taking into account the category of their potential radiation hazard, as well as the preparedness of specialized Rospotrebnadzor units to promptly respond to emergency situations. Activities of the Regional Interdepartmental Operational Headquarters for Security showed absolute efficiency of interdepartmental cooperation between federal and municipal executive authorities.

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