Sport Management Must Show Social Concern as It Develops Tenable Theory
Today sport and all other social institutions (e.g., religion, politics, finance) are confronted with the need to demonstrate that they are worthwhile and responsible. Sport managers should understand what sport’s status is and how and why such standing occurred. Difficult decisions, often ethical in nature, will have to be made as members of the sport management societies worldwide strive to continue developing this profession and discipline. These professionals need to decide to what extent they wish to live up to the broad ideals of the programs being promoted by public, semipublic, and private agencies for people of all types and ages. Those involved with professional preparation and scholarly endeavor urgently need a theory and a disciplinary model for administrative or managerial leadership of sport on a gradually improving, sound academic basis. Practitioners need an online service that provides them with scholarly applied findings as they seek to serve in the behaviorally oriented environment of today’s world.