scholarly journals The relative importance of perceived doctor’s attitude on the decision to consult for symptomatic osteoarthritis: a choice-based conjoint analysis study

BMJ Open ◽  
2015 ◽  
Vol 5 (10) ◽  
pp. e009625 ◽  
Author(s):  
Domenica Coxon ◽  
Martin Frisher ◽  
Clare Jinks ◽  
Kelvin Jordan ◽  
Zoe Paskins ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
Relative Importance ◽  
Analysis Study

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

scholarly journals Conjoint Analysis for Selecting the Ingredients Levels of Fortified Beverage

2021 ◽  
Vol 10 (9) ◽  
pp. 146-151
Author(s):  
R. Navarasam Ayyavoo Preamnath Manoharan ◽  
V. Appa Rao T. R. Pugazhenthi ◽  
A. Serma Saravana Pandian
Keyword(s):  
Conjoint Analysis ◽  
Research Paper ◽  
Relative Importance ◽  
Trade Off ◽  
Multivariate Technique ◽  
Fortified Beverage ◽  
Utility Estimation ◽  
Product Concepts

This research paper concentrated on the “Conjoint Analysis for Selecting the Ingredients Levels of Fortified Beverage”. Conjoint analysis is a multivariate technique used specifically to understand how consumers develop preferences for products or services and to formulate predictions about ingredients levels towards product concepts and it is also called as trade-off analysis. The fortified beverage was prepared with various levels of ingredients such as Carrot (5%, 10% and 15%), Moringa (5%,10% and 15%), Mushroom (3%,6% and 9%), Dates (1%,2% and 3%) and Seaweed (1%,2% and 3%). Since, this large number of combinations led to non-responsible of consumers and improper results may be obtained. Hence, the conjoint analysis for selecting the best ingredient levels of ideal fortified beverage is based on the utility estimation and relative importance of attributes and was found that it should have the following attributes combination: Carrot – 15 per cent, Mushroom – 6 Per cent, Moringa – 5 per cent, Dates – 2 per cent and Sea Weed – 1 per cent.

scholarly journals The effects of vaccine characteristics on adult women's attitudes about vaccination: A conjoint analysis study

Vaccine ◽  
2011 ◽  
Vol 29 (27) ◽  
pp. 4507-4511 ◽  
Author(s):  
Melissa S. Stockwell ◽  
Susan L. Rosenthal ◽  
Lynne A. Sturm ◽  
Rose M. Mays ◽  
Rita M. Bair ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
Analysis Study

scholarly journals Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Isabel Lopes ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker ◽  
Freya De Keyzer
Keyword(s):  
Conjoint Analysis ◽  
Product Category ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Online Review ◽  
Large Set ◽  
Relative Importance ◽  
Writing Quality ◽  
Content Type ◽  
Argument Strength

PurposeThis study aims to assess the relative importance of the argument strength, argument sidedness, writing quality, number of arguments, rated review usefulness, summary review rating and number of reviews in determining the perceived usefulness and credibility of an online review. Additionally, the authors use insights from the elaboration likelihood model (ELM) to explore the effect of consumers' product category involvement on the cues' relative importance.Design/methodology/approachA conjoint analysis (N = 287) is used to study the relative importance of the seven previously mentioned attributes. A balanced orthogonal design generated eight cards that correspond to individual reviews. Respondents scored all eight cards in a random order for perceived usefulness and credibility.FindingsOverall, argument strength is the most important cue, while summary review rating and the number of reviews are the least important for perceived review usefulness and credibility. The number of arguments is more important for people who are more highly involved with the product, while writing quality and rated review usefulness are relatively more important for the low-involvement group.Originality/valueThis study provides a comprehensive test of how consumers perceive online reviews, as it the first to the authors’ knowledge to simultaneously investigate a large set of cues using conjoint analysis. This method allows for the implicit valuation (utility) of the individual cues, revealing the cues' relative importance, in a setting that comes close to a real-life context. Besides, insights of the ELM are used to understand how the relative importance of cues differs depending on the level of review readers' product category involvement.

An overview of wine consumers in Nova Scotia, Canada: A conjoint analysis study

2019 ◽  
Vol 30 (1) ◽  
pp. 48-61
Author(s):  
Heather A. Jantzi ◽  
Matthew B. McSweeney
Keyword(s):  
Nova Scotia ◽  
Conjoint Analysis ◽  
Analysis Study

scholarly journals IDENTIFIKASI KEPENTINGAN RELATIF KONSUMEN TERHADAP ROBOT REHABILITASI PASIEN PASCA STROKE DENGAN MENGGUNAKAN CONJOINT ANALYSIS

2017 ◽  
Vol 12 (1) ◽  
pp. 35
Author(s):  
Hasan Mastrisiswadi ◽  
Herianto Herianto
Keyword(s):  
Developing Country ◽  
Conjoint Analysis ◽  
Stroke Rehabilitation ◽  
Rehabilitation Robot ◽  
Relative Importance ◽  
Trade Off ◽  
Post Stroke ◽  
Trade Offs ◽  
The World

Robot rehabilitasi pasien pasca stroke saat ini telah dikembangkan oleh negara-negara maju di dunia, tidak terkecuali Indonesia meskipun sebagai negara berkembang. Salah satu pengembang robot rehabilitasi pasien pasca stroke itu berada di Universitas Gadjah Mada yang telah melakukan penelitian beberapa tahun ini. Penelitian ini bertujuan untuk mengidentifikasi kepentingan relatif konsumen terhadap robot rehabilitasi pasien pasca stroke untuk kemudian digunakan sebagai bahan masukan dalam pengembangan robot selanjutnya. Metode yang digunakan dalam penelitian ini adalah Conjoint Analysis. Metode ini memiliki keunggulan dalam menganalisis trade off antar atribut. Dari hasil pengolahan Conjoint Analysis dengan bantuan program SPSS, dapat diketahui bahwa kebutuhan konsumen paling tinggi terhadap robot rehabilitasi pasien stroke adalah  dapat dipasangkan ke tangan pasien dengan mudah, baru setelah itu kemampuannya untuk dipakai di kedua tangan (kanan dan kiri) dan material yang digunakan dalam pembuatan robot haruslah aman bagi pasien.AbstractPost-stroke rehabilitation robot has been developed in the world, including Indonesia as a developing country. One of this robot developers is Universitas Gadjah Mada who has conducted research for post stroke rehabilitation robot in recent years. This study aims to identify the consumer’s relative importance of the  post-stroke rehabilitation robot that can be used for the next robot development. The method used in this study is Conjoint Analysis. This method has the advantage in analyzing trade-offs between attributes. From this research, we have known that the highest rank of the robot consumer needs are: can be attached to the patient's hand with ease, the ability to be used in both hands (right and left) and the movement of the robot which can be varied according to the needs of the patient.

A ROLE FOR CONJOINT ANALYSIS IN TECHNOLOGY ASSESSMENT IN HEALTH CARE?

1999 ◽  
Vol 15 (3) ◽  
pp. 443-457 ◽  
Author(s):  
Mandy Ryan
Keyword(s):  
Health Care ◽  
Conjoint Analysis ◽  
Technology Assessment ◽  
Assessment Instruments ◽  
Relative Importance ◽  
Services Research ◽  
Vitro Fertilization ◽  
Trade Offs ◽  
History Of

The aim of this paper is to demonstrate the use of conjoint analysis (CA) in health services research. Conjoint analysis is first explained, with emphasis on the history of the technique, followed by an explanation of how to carry out such a study and how the results from such a study can be used. The technique is demonstrated with reference to a study that looks at the benefits of in vitro fertilization. It is shown how CA can be used to estimate the relative importance of attributes, the trade-offs individuals make between these attributes, willingness to pay if cost is included as an attribute, and utility or benefit scores for different ways of providing a service. The paper then considers the potential advantages of CA over other, more commonly used benefit assessment instruments. Finally, there is discussion of the issues raised in the design and analysis of CA studies. It is concluded that these issues must be addressed before the technique becomes an established instrument for technology assessment.

PATIENTS' PREFERENCES REGARDING THE PROCESS AND OUTCOMES OF LIFE-SAVING TECHNOLOGY

1999 ◽  
Vol 15 (2) ◽  
pp. 340-351 ◽  
Author(s):  
Julie Ratcliffe ◽  
Martin Buxton
Keyword(s):  
Health Outcome ◽  
Liver Transplantation ◽  
Liver Transplant ◽  
Conjoint Analysis ◽  
Qualitative Interviews ◽  
Extreme Case ◽  
Queen Elizabeth Hospital ◽  
Relative Importance ◽  
Process Of Care ◽  
Life Saving

The economic technique of conjoint analysis was used to assess the relative importance of health outcome versus several process attributes (e.g., waiting time, continuity of contact with the same medical staff) in determining patients' preferences for liver transplantation services. The attributes were established by reference to the literature and through initial qualitative interviews with liver transplant recipients (n = 12). Following a pilot study of 40 patients, a sample of patients (n = 213) who have received a liver transplant at the Queen Elizabeth Hospital in Birmingham were surveyed. The technique of conjoint analysis was used to ascertain the relative importance of the attributes included in the exercise and to estimate the marginal rates of substitution (MRS) between different attributes. A useable response rate of 89% was achieved. Although a small proportion of respondents (15%) exhibited dominant preferences for the chance of success attribute, the majority of respondents indicated that they would be prepared to exchange a reduction in health outcome for an improvement in the process characteristics of the liver transplantation service. The results of this study have potentially important implications for the assessment of the benefits of medical technologies since they suggest that, even in the extreme case of life-saving interventions, the preferences of respondents may not be dependent solely upon health outcomes but may also be determined by attributes associated with the process of care.

scholarly journals Public Preference for Electric Vehicle Incentive Policies in China: A Conjoint Analysis

2020 ◽  
Vol 17 (1) ◽  
pp. 318 ◽  
Author(s):  
Wenbo Li ◽  
Ruyin Long ◽  
Hong Chen ◽  
Baoqi Dou ◽  
Feiyu Chen ◽  
...  
Keyword(s):  
Conjoint Analysis ◽  
Automobile Industry ◽  
Greenhouse Gas Emission ◽  
Sample Survey ◽  
Chinese Government ◽  
Relative Importance ◽  
Monthly Income ◽  
Public Preference ◽  
Demographic Groups ◽  
Incentive Policies

In order to mitigate energy consumption and greenhouse gas emission in the transportation sector, countries around the world have generally adopted electric vehicles (EVs) as a new development direction of the automobile industry. Although the Chinese government has issued a series of incentive policies to promote EVs, the ownership of EVs is still insufficient due to low public purchasing enthusiasm. Thus, to better realize the promotion goal of EVs, public preference for EV incentive policies is worth investigating. Based on a large sample survey (N = 1039), this study investigated public preference for various incentive policies by using the conjoint analysis method. The results suggest that less than one third of consumers have a better understanding of the incentive policies, while more than half of the consumers know little about these policies. For consumers, the relative importance of different policy categories is ranked as follows: charging incentive policies, driving incentive policies, vehicle registering incentive policies, and purchasing incentive policies. As for different socio-demographic groups, consumers aged 26–30 years, with a monthly income higher than RMB 20,000, with high school, special secondary school, and masters (or above) educational levels regarded the relative importance of driving incentive policies as the highest; consumers from two-member families ranked purchasing incentive policies as the first one; consumers with a monthly income of RMB 15,001–20,000 and those from three-member families place registering incentive policies first; other consumers put charging incentive policies first. Based on the above results, this paper offers policy recommendations for improving consumer knowledge level of incentive policies as well as full consideration of their policy demands.

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