scholarly journals Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement

2003 ◽  
Vol 12 (90002) ◽  
pp. 40ii-44 ◽  
Author(s):  
T Carroll
Keyword(s):  
Campaign Effects ◽  
Television Advertisement

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

Vietnamese consumers attitude on television advertisement of skin care

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Skin Care ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Television Advertisement ◽  
Tv Commercial

The research investigates how the factors affect Vietnamese consumers attitude on television advertisement of skin care, by intervewing 280 consumers. The method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program.The result shows that the affects of the factors on Vietnamese buyer’s behavior about TV commercial of skin care increasingly: Entertaiment, Informativeness, Celebrity, In-irritation, Credibility. The research also suggests some solutions to the television advertisers to enhance capability of serving consumers.attitude on television advertisement, Vietnamese consumers, skin care

Campaign Effects on the Accessibility of Party Identification

2009 ◽  
Vol 63 (4) ◽  
pp. 811-821 ◽  
Author(s):  
J. Tobin Grant ◽  
Stephen T. Mockabee ◽  
J. Quin Monson
Keyword(s):  
Party Identification ◽  
Campaign Effects

scholarly journals Examining a Most Likely Case for Strong Campaign Effects: Hitler’s Speeches and the Rise of the Nazi Party, 1927–1933

2018 ◽  
Vol 112 (4) ◽  
pp. 1050-1066 ◽  
Author(s):  
PETER SELB ◽  
SIMON MUNZERT
Keyword(s):  
Empirical Studies ◽  
Nazi Party ◽  
Difference In Differences ◽  
National Elections ◽  
Campaign Effects ◽  
Positive Effects ◽  
Extensive Data ◽  
The Face ◽  
Populist Movements

Hitler’s rise to power amidst an unprecedented propaganda campaign initiated scholarly interest in campaign effects. To the surprise of many, empirical studies often found minimal effects. The predominant focus of early work was on U.S. elections, though. Nazi propaganda as the archetypal and, in many ways, most likely case for strong effects has rarely been studied. We collect extensive data about Hitler’s speeches and gauge their impact on voter support at five national elections preceding the dictatorship. We use a semi-parametric difference-in-differences approach to estimate effects in the face of potential confounding due to the deliberate scheduling of events. Our findings suggest that Hitler’s speeches, while rationally targeted, had a negligible impact on the Nazis’ electoral fortunes. Only the 1932 presidential runoff, an election preceded by an extraordinarily short, intense, and one-sided campaign, yielded positive effects. This study questions the importance of charismatic leaders for the success of populist movements.

scholarly journals Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles

2018 ◽  
pp. p27
Author(s):  
Ikechukwu Favour C ◽  
Agu Godswill Agu
Keyword(s):  
Undergraduate Students ◽  
Significant Influence ◽  
Television Advertising ◽  
Business Administration ◽  
Purchase Decision ◽  
Target Market ◽  
State University ◽  
Television Advertisement ◽  
Structured Questionnaire

This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements.

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