scholarly journals Effect of message congruency on attention and recall in pictorial health warning labels

2017 ◽  
Vol 27 (3) ◽  
pp. 266-271 ◽  
Author(s):  
Kirsten Lochbuehler ◽  
Melissa Mercincavage ◽  
Kathy Z Tang ◽  
C Dana Tomlin ◽  
Joseph N Cappella ◽  
...  

ObjectiveThe nine pictorial health warning labels (PWLs) proposed by the US Food and Drug Administration vary in format and feature of visual and textual information. Congruency is the degree to which visual and textual features reflect a common theme. This characteristic can affect attention and recall of label content. This study investigates the effect of congruency in PWLs on smoker’s attention and recall of label content.Methods120 daily smokers were randomly assigned to view either congruent or incongruent PWLs, while having their eye movements recorded. Participants were asked to recall label content immediately after exposure and 5 days later.ResultsOverall, the image was viewed more and recalled better than the text. Smokers in the incongruent condition spent more time focusing on the text than smokers in the congruent condition (p=0.03), but dwell time of the image did not differ. Despite lower dwell time on the text, smokers in the congruent condition were more likely to correctly recall it on day 1 (p=0.02) and the risk message of the PWLs on both day 1 (p=0.01) and day 5 (p=0.006) than smokers in the incongruent condition.ConclusionsThis study identifies an important design feature of PWLs and demonstrates objective differences in how smokers process PWLs. Our results suggest that message congruency between visual and textual information is beneficial to recall of label content. Moreover, images captured and held smokers’ attention better than the text.

2012 ◽  
Vol 4 (2) ◽  
pp. 115-125 ◽  
Author(s):  
Alan Nielsen ◽  
Drew Rendall

AbstractThere exists a fundamental paradox in linguistic cognition. Experiments show consistent sound-symbolic biases in people's processing of artificial words, yet the biases are not manifest in the structure of real words. To address this paradox, we designed an experiment to test the magnitude and source of these biases. Participants were tasked with matching nonsense words to novel object forms. One group was implicitly taught a matching rule congruent with biases reported previously, while a second group was taught a rule incongruent with this bias. In test trials, participants in the congruent condition performed only modestly but significantly better than chance and better than participants in the incongruent condition who performed at chance. These outcomes indicate the processing bias is real but weak and reflects an inherent learning bias. We discuss implications for language learning and transmission, considering the functional value of non-arbitrariness in language structure and underlying neurocognitive mechanisms.


Addiction ◽  
2021 ◽  
Author(s):  
Natasha Clarke ◽  
Anna K. M. Blackwell ◽  
Katie De‐loyde ◽  
Emily Pechey ◽  
Alice Hobson ◽  
...  

2019 ◽  
Vol 28 (e1) ◽  
pp. e37-e42 ◽  
Author(s):  
Wasim Maziak ◽  
Ziyad Ben Taleb ◽  
Mohammad Ebrahimi Kalan ◽  
Thomas Eissenberg ◽  
James Thrasher ◽  
...  

ObjectivesThis study examined the effect of pictorial health warning labels (HWLs) on the waterpipe (WP) device on smokers’ experience, puffing behaviour, harm perception and exposure to respiratory toxicants.MethodsThirty WP smokers completed two 45 min ad libitum smoking sessions (WP without HWL vs WP with HWL) in a crossover design study. Exhaled carbon monoxide (eCO) was measured before and after each smoking session. Puff topography was recorded throughout the smoking session, and participants completed survey questionnaires assessing subjective smoking experiences and harm perception.ResultsSignificant differences were observed in eCO levels between the two study conditions, with lower levels of eCO boost recorded following smoking the WP fitted with HWL (16 ppm) compared with WP without HWL (22.7 ppm). Participants had more puffs, shorter interpuff intervals and a higher total puff volume during smoking the WP without HWL relative to WP with HWL (p values <0.05). We documented enhanced reports of satisfaction, taste and puff liking following smoking the WP without HWL compared with the WP with HWL. WP harm perception was significantly higher among participants after smoking the WP with HWL compared with WP without HWL.ConclusionThis pilot study shows that placing HWL on the WP device is effective in reducing WP smoker’s positive experiences, puffing parameters and exposure to carbon monoxide. HWLs lead also to more appreciation of WP harmful effects, making them a promising regulatory approach for addressing the spread of WP smoking among young adults in the USA.


2018 ◽  
Vol 9 ◽  
Author(s):  
Johann F. Fridriksson ◽  
Chris Rorden ◽  
Roger D. Newman-Norlund ◽  
Brett Froeliger ◽  
James F. Thrasher

2013 ◽  
Vol 70 (9) ◽  
pp. 1306-1316 ◽  
Author(s):  
Timothy J. Miller

Selectivity and catch comparison studies are important for surveys that use two or more gears to collect relative abundance information. Prevailing model-based analytical methods for studies using a paired-gear design assume a binomial model for the data from each pair of gear sets. Important generalizations include nonparametric smooth size effects and normal random pair and size effects, but current methods for fitting models that account for random smooth size effects are restrictive, and observations within pairs may exhibit extra-binomial variation. I propose a hierarchical model that accounts for random smooth size effects among pairs and extra-binomial variation within pairs with a conditional beta-binomial distribution. I compared relative performance of models with different conditional distribution and random effects assumptions fit to data on 16 species from an experiment carried out in the US Northwest Atlantic Ocean comparing a new and a retiring vessel. For more than half of the species, conditional beta-binomial models performed better than binomial models, and accounting for random variation among pairs in the relative efficiency was important for all species.


The Forum ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
R. Shep Melnick

AbstractOver the past half century no judicial politics scholar has been more respected or influential than Martin Shapiro. Yet it is hard to identify a school of thought one could call “Shapiroism.” Rather than offer convenient methodologies or grand theories, Shapiro provides rich empirical studies that show us how to think about the relationship between law and courts on the one hand and politics and governing on the other. Three key themes run through Shapiro’s impressive oevre. First, rather than study courts in isolation, political scientists should view them as “one government agency among many,” and seek to “integrate the judicial system in the matrix of government and politics in which it actually operates.” Law professors may understand legal doctrines better than political scientists, but we know (or should know) the rest of the political system better than they do. Second, although judges inevitably make political decisions, their institutional environment leads them to act differently from other public officials. Most importantly, their legitimacy rests on their perceived impartiality within the plaintiff-defendant-judge triad. The conflict between judges’ role as impartial arbiter and enforcer of the laws of the regime can never be completely resolved and places powerful constraints on their actions. Third, the best way to understand the complex relationship between courts and other elements of the regime is comparative analysis. Shapiro played a major role in resuscitating comparative law, especially in his work comparing the US and the EU. All this he did with a rare combination of thick description and crisp, jargon-free analysis, certainly a rarity the political science of our time.


2020 ◽  
Author(s):  
Emily Pechey ◽  
Natasha Clarke ◽  
Eleni Mantzari ◽  
Anna Blackwell ◽  
Katie De-loyde ◽  
...  

Abstract Background Health warning labels (HWLs) using images and text to depict the negative health consequences of tobacco consumption are effective and acceptable for changing smoking-related outcomes. There is currently limited evidence concerning their potential use for reducing consumption of alcoholic drinks and energy-dense foods. The aim of this research was to describe the potential effectiveness and acceptability of image-and-text (also known as pictorial or graphic) HWLs applied to : i. alcoholic drinks and ii. energy-dense snack foods. Methods Two online studies were conducted using between-subjects designs with general population samples. Participants rated one of 21 image-and-text HWLs on alcoholic drinks (n=5528), or one of 18 image-and-text HWLs on energy-dense snacks (n=4618). HWLs comprised a graphic image with explanatory text, depicting, respectively, seven diseases linked to excess alcohol consumption, and six diseases linked to excess energy intake. Diseases included heart disease and various cancers. Outcomes were negative emotional arousal, desire to consume the labelled product, and acceptability of the label. Free-text comments relating to HWLs were content analysed. Results For both alcoholic drinks and energy-dense snacks, HWLs depicting bowel cancer generated the highest levels of negative emotional arousal and lowest desire to consume the product, but were the least acceptable. Acceptability was generally low for HWLs applied to alcohol, with 3 of 21 rated as acceptable, and was generally high for snacks, with 13 of 18 rated as acceptable. The majority of free-text comments expressed negative reactions to HWLs on alcohol or energy-dense snacks. Conclusions Image-and-text health warning labels depicting bowel cancer showed greatest potential for reducing selection and consumption of alcoholic drinks and energy-dense snacks, although they were the least acceptable. Laboratory and field studies are needed to assess their impact on selection and consumption.


Author(s):  
Branislav R. Tanasic

 Nicotine addiction is categorized as severe addiction immediately behind heroin. The third place on the list is cocaine addiction, followed by alcohol, etc. Nicotine is a powerful psychoactive substance that disrupts bio-cell processes and changes behavior. It causes dependence on smokers, but tar is a highly potent killing substance. Therefore, in 1965 the US Congress passed a law on mandatory health warning stickers on tobacco packs. Numerous studies have shown that the health warning does not affect the reduction in the number of cigarettes smoked, contrary to this warning motivates smokers to light-up a new cigarette. What actually happens in the smoker's heads and why? s the health warning a subtly designed subliminal message, or is its opposite effect a consequence of the brain filtration mechanism, or is it simply a synergy of the above-mentioned phenomena?


2021 ◽  
Vol 14 ◽  
pp. 1179173X2110642
Author(s):  
Christopher M. Seitz ◽  
Kenneth D. Ward ◽  
Zubair Kabir

Background The World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC) Health Warnings Database is an online, publicly available resource created for countries to upload and share pictorial health warnings for tobacco packaging. The purpose of this study was to evaluate the extent to which the database is used by countries for the sharing of pictorial warnings. Methods The study’s sample included parties to the FCTC who required graphic health warning labels on cigarette packaging from. Those countries were categorized as having a low, middle, and high Socio-Demographic Index (SDI). The Health Warnings Database was then analyzed for those countries’ unique pictorial images, as well as the number of pictorials that were shared between countries. Results Of the 110 countries that required pictorial warnings on cigarette packaging, only 53 (48%) voluntarily contributed pictorials to the database, with most of those (53%) being high SDI-level countries. There were 342 unique pictorials on the database, with 62 images posted by seven countries that were used by 13 other countries. Conclusion While sharing was evident from the database, there remains a need for more countries to upload the pictorials to the database. There is also a need to expand the database to include alternative tobacco products, such as waterpipe tobacco and e-cigarettes.


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