Identification of Influential Online Social Network Users Based on Multi-Features

2016 ◽  
Vol 30 (06) ◽  
pp. 1659015 ◽  
Author(s):  
Qindong Sun ◽  
Nan Wang ◽  
Yadong Zhou ◽  
Zuomin Luo
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Online Social Network ◽  
Real Data ◽  
User Profiles ◽  
Sina Weibo ◽  
Pagerank Algorithm ◽  
Model Based ◽  
User Influence ◽  
Influential Users

The problem of discovering influential users is important to understand and analyze online social networks. The user profiles and interactions between users are significant features to evaluate the user influence. As these features are heterogeneous, it is challengeable to take all of them into a proper model for influence evaluation. In this paper, we propose a model based on personal user features and the adjacent factor to discover influential users in online social networks. Through taking the advantages of Bayesian network and chain principle of PageRank algorithm, the features of the user profiles and interactions are integratedly considered in our model. Based on real data from Sina Weibo data and multiple evaluation metrics of retweet count, tweet count, follower count, etc., the experimental results show that influential users identified by our model are more powerful than the ones identified by single indicator methods and PageRank-based methods.

Predicting Influential Users in Online Social Network Groups

2021 ◽  
Vol 15 (3) ◽  
pp. 1-50
Author(s):  
Andrea De Salve ◽  
Paolo Mori ◽  
Barbara Guidi ◽  
Laura Ricci ◽  
Roberto Di Pietro
Keyword(s):  
Online Social Networks ◽  
Online Social Network ◽  
Research Perspective ◽  
Ex Post ◽  
Time Period ◽  
Future Time Period ◽  
Academic Researchers ◽  
Influential Users ◽  
Analytical Tools ◽  
Share Information

The widespread adoption of Online Social Networks (OSNs), the ever-increasing amount of information produced by their users, and the corresponding capacity to influence markets, politics, and society, have led both industrial and academic researchers to focus on how such systems could be influenced . While previous work has mainly focused on measuring current influential users, contents, or pages on the overall OSNs, the problem of predicting influencers in OSNs has remained relatively unexplored from a research perspective. Indeed, one of the main characteristics of OSNs is the ability of users to create different groups types, as well as to join groups defined by other users, in order to share information and opinions. In this article, we formulate the Influencers Prediction problem in the context of groups created in OSNs, and we define a general framework and an effective methodology to predict which users will be able to influence the behavior of the other ones in a future time period, based on historical interactions that occurred within the group. Our contribution, while rooted in solid rationale and established analytical tools, is also supported by an extensive experimental campaign. We investigate the accuracy of the predictions collecting data concerning the interactions among about 800,000 users from 18 Facebook groups belonging to different categories (i.e., News, Education, Sport, Entertainment, and Work). The achieved results show the quality and viability of our approach. For instance, we are able to predict, on average, for each group, around a third of what an ex-post analysis will show being the 10 most influential members of that group. While our contribution is interesting on its own and—to the best of our knowledge—unique, it is worth noticing that it also paves the way for further research in this field.

scholarly journals How migrants manifest their transnational identity through online social networks: comparative findings from a case of Koreans in Germany

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sunyoung Park ◽  
Lasse Gerrits
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Point Of View ◽  
Comparative Case Study ◽  
Transnational Identity ◽  
Transnational Identities ◽  
Web 3.0 ◽  
Situational Contexts

AbstractAlthough migration has long been an imperative topic in social sciences, there are still needs of study on migrants’ unique and dynamic transnational identity, which heavily influences the social integration in the host society. In Online Social Network (OSN), where the contemporary migrants actively communicate and share their stories the most, different challenges against migrants’ belonging and identity and how they cope or reconcile may evidently exist. This paper aims to scrutinise how migrants are manifesting their belonging and identity via different technological types of online social networks, to understand the relations between online social networks and migrants’ multi-faceted transnational identity. The research introduces a comparative case study on an online social movement led by Koreans in Germany via their online communities, triggered by a German TV advertisement considered as stereotyping East Asians given by white supremacy’s point of view. Starting with virtual ethnography on three OSNs representing each of internet generations (Web 1.0 ~ Web 3.0), two-step Qualitative Data Analysis is carried out to examine how Korean migrants manifest their belonging and identity via their views on “who we are” and “who are others”. The analysis reveals how Korean migrants’ transnational identities differ by their expectation on the audience and the members in each online social network, which indicates that the distinctive features of the online platform may encourage or discourage them in shaping transnational identity as a group identity. The paper concludes with the two main emphases: first, current OSNs comprising different generational technologies play a significant role in understanding the migrants’ dynamic social values, and particularly, transnational identities. Second, the dynamics of migrants’ transnational identity engages diverse social and situational contexts. (keywords: transnational identity, migrants’ online social networks, stereotyping migrants, technological evolution of online social network).

Reducing Cumulative Errors of Incremental CP Decomposition in Dynamic Online Social Networks

2021 ◽  
Vol 15 (3) ◽  
pp. 1-33
Author(s):  
Jingjing Wang ◽  
Wenjun Jiang ◽  
Kenli Li ◽  
Keqin Li
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Prediction Error ◽  
High Efficiency ◽  
Optimization Problems ◽  
Online Social Network ◽  
Reconstruction Error ◽  
Incremental Updating ◽  
Cp Decomposition ◽  
Error Accumulation

CANDECOMP/PARAFAC (CP) decomposition is widely used in various online social network (OSN) applications. However, it is inefficient when dealing with massive and incremental data. Some incremental CP decomposition (ICP) methods have been proposed to improve the efficiency and process evolving data, by updating decomposition results according to the newly added data. The ICP methods are efficient, but inaccurate because of serious error accumulation caused by approximation in the incremental updating. To promote the wide use of ICP, we strive to reduce its cumulative errors while keeping high efficiency. We first differentiate all possible errors in ICP into two types: the cumulative reconstruction error and the prediction error. Next, we formulate two optimization problems for reducing the two errors. Then, we propose several restarting strategies to address the two problems. Finally, we test the effectiveness in three typical dynamic OSN applications. To the best of our knowledge, this is the first work on reducing the cumulative errors of the ICP methods in dynamic OSNs.

Computational modeling of Weibo user influence based on information interactive network

2016 ◽  
Vol 40 (7) ◽  
pp. 867-881 ◽  
Author(s):  
Dingguo Yu ◽  
Nan Chen ◽  
Xu Ran
Keyword(s):  
Social Networks ◽  
Computational Model ◽  
Large Scale ◽  
Mobile Internet ◽  
Activity Level ◽  
Message Content ◽  
Data Set ◽  
Sina Weibo ◽  
Content Type ◽  
User Influence

Purpose With the development and application of mobile internet access, social media represented by Weibo, WeChat, etc. has become the main channel for information release and sharing. High-impact users in social networks are key factors stimulating the large-scale propagation of information within social networks. User influence is usually related to the user’s attention rate, activity level, and message content. The paper aims to discuss these issues. Design/methodology/approach In this paper, the authors focused on Sina Weibo users, centered on users’ behavior and interactive information, and formulated a weighted interactive information network model, then present a novel computational model for Weibo user influence, which combined multiple indexes such as the user’s attention rate, activity level, and message content influence, etc., the model incorporated the time dimension, through the calculation of users’ attribute influence and interactive influence, to comprehensively measure the user influence of Sina Weibo users. Findings Compared with other models, the model reflected the dynamics and timeliness of the user influence in a more accurate way. Extensive experiments are conducted on the real-world data set, and the results validate the performance of the approach, and demonstrate the effectiveness of the dynamics and timeliness. Due to the similarity in platform architecture and user behavior between Sina Weibo and Twitter, the calculation model is also applicable to Twitter. Originality/value This paper presents a novel computational model for Weibo user influence, which combined multiple indexes such as the user’s attention rate, activity level, and message content influence, etc.

Quantifying Virality of Information in Online Social Networks

2012 ◽  
Vol 4 (1) ◽  
pp. 32-45 ◽  
Author(s):  
Abhishek Vaish ◽  
Rajiv Krishna G. ◽  
Akshay Saxena ◽  
Dharmaprakash M. ◽  
Utkarsh Goel
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Critical Factors ◽  
Asset Valuation ◽  
Valuation Technique ◽  
Information Item ◽  
Viral Nature ◽  
Over Time

The aim of this research is to propose a model through which the viral nature of an information item in an online social network can be quantified. Further, the authors propose an alternate technique for information asset valuation by accommodating virality in it which not only complements the existing valuation system, but also improves the accuracy of the results. They use a popularly available YouTube dataset to collect attributes and measure critical factors such as share-count, appreciation, user rating, controversiality, and comment rate. These variables are used with a proposed formula to obtain viral index of each video on a given date. The authors then identify a conventional and a hybrid asset valuation technique to demonstrate how virality can fit in to provide accurate results.The research demonstrates the dependency of virality on critical social network factors. With the help of a second dataset acquired, the authors determine the pattern virality of an information item takes over time.

scholarly journals Defining Inspection Techniques for Detecting Privacy Problems in Online Social Networks

2019 ◽  
Vol 10 ◽  
pp. 35
Author(s):  
Andrey  Rodrigues ◽  
Natasha  M. C. Valentim ◽  
Eduardo  Feitosa
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Empirical Study ◽  
Qualitative Analysis ◽  
Online Social Networks ◽  
Online Social Network ◽  
Effective Alternative ◽  
Daily Lives ◽  
Study Participants ◽  
Inspection Techniques

In the last few years, Online Social Networks (OSN) have experienced growth in the number of users, becoming an increasingly embedded part of people’s daily lives. Privacy expectations of OSNs are higher as more members start realizing potential privacy problems they face by interacting with these systems. Inspection methods can be an effective alternative for addressing privacy problems because they detect possible defects that could be causing the system to behave in an undesirable way. Therefore, we proposed a set of privacy inspection techniques called PIT-OSN (Privacy Inspection Techniques for Online Social Network). This paper presents the description and evolution of PIT-OSN through the results of a preliminary empirical study. We discuss the quantitative and qualitative results and their impact on improving the techniques. Results indicate that our techniques assist non-expert inspectors uncover privacy problems effectively, and are considered easy to use and useful by the study participants. Finally, the qualitative analysis helped us improve some technique steps that might be unclear.

scholarly journals DeepOSN: Bringing deep learning as malicious detection scheme in online social network

2020 ◽  
Vol 9 (1) ◽  
pp. 146
Author(s):  
Putra Wanda ◽  
Marselina Endah Hiswati ◽  
Huang J. Jie
Keyword(s):  
Social Networks ◽  
Computer Vision ◽  
Deep Learning ◽  
Online Social Networks ◽  
Link Prediction ◽  
Online Social Network ◽  
Detection Scheme ◽  
Malicious Activity ◽  
Manual Analysis ◽  
Learning Techniques

Manual analysis for malicious prediction in Online Social Networks (OSN) is time-consuming and costly. With growing users within the environment, it becomes one of the main obstacles. Deep learning is growing algorithm that gains a big success in computer vision problem. Currently, many research communities have proposed deep learning techniques to automate security tasks, including anomalous detection, malicious link prediction, and intrusion detection in OSN. Notably, this article describes how deep learning makes the OSN security technique more intelligent for detecting malicious activity by establishing a classifier model.

Social Identities, Group Formation, and the Analysis of Online Communities

2010 ◽  
pp. 1346-1361 ◽  
Author(s):  
Jillianne R. Code ◽  
Nicholas E. Zaparyniuk
Keyword(s):  
Social Networks ◽  
Social Identity ◽  
Online Communities ◽  
Collective Identity ◽  
Online Social Networks ◽  
Online Social Network ◽  
Group Formation ◽  
Social Identities ◽  
New Members ◽  
The Individual

Central to research in social psychology is the means in which communities form, attract new members, and develop over time. Research has found that the relative anonymity of Internet communication encourages self-expression and facilitates the formation of relationships based on shared values and beliefs. Self-expression in online social networks enables identity experimentation and development. As identities are fluid, situationally contingent, and are the perpetual subject and object of negotiation within the individual, the presented and perceived identity of the individual may not match reality. In this chapter, the authors consider the psychological challenges unique to understanding the dynamics of social identity formation and strategic interaction in online social networks. The psychological development of social identities in online social network interaction is discussed, highlighting how collective identity and self-categorization associates social identity to online group formation. The overall aim of this chapter is to explore how social identity affects the formation and development of online communities, how to analyze the development of these communities, and the implications such social networks have within education.

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